Google is buying a mDialog, a small player in the digital video ad space to add to the search giant's DoubleClick collection. Canada-based mDialog provides technology to major media companies such as broadcasters, who use it to serve ads against their shows wherever they run digitally—across screens. “We’re committed to offering more ways for publishers to monetize live, linear and on-demand video content across all screens,” Google said in a blog post announcing its mDialog acquisition. “While nothing’s changing for their customers immediately, over time we’ll work with the mDialog team to incorporate their technology and expertise into our DoubleClick product suite.” Google did not reveal what it paid for mDialog. Google has been focused on digital video advertising, recently launching a special market called Google Select Partners for online publishers to sell commercials against their content. Moving forward, mDialog serves ads to Xbox and Apple TV, television video on demand, smartphones, and a number of other connected devices. The company emphasizes addressability data, which identifies whether ads are targeted to the right consumer. It also has technology that can serve linear TV advertising, a growing area of interest, especially for broadcasters. Video ad serving is evolving online and via television, and more media companies are investing in automated platforms to buy and sell commercials across screens and devices. Such programmatic technology is... Continue reading at 'AdWeek'
[ AdWeek | 2014-06-19 00:00:00 UTC ]
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The news publishing industry may be getting squeezed by the pandemic economy, but for Interactive Advertising Bureau CEO Randall Rothenberg, it set itself up for failure long ago, by leaning too heavily on advertiser revenue. "When the United States became a national marketplace in the mid to... Continue reading at Digiday
[ Digiday | 2020-05-12 04:00:00 UTC ]
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The Literary Consultancy (TLC) has launched a digital platform to support writers and "safeguard their creativity". Continue reading at The Bookseller
[ The Bookseller | 2020-05-11 01:42:35 UTC ]
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When Sylvia Beach, the New Jersey native who published Ulysses and opened Paris’ Shakespeare and Co. (“the most famous bookstore in the world”), died in 1962, Princeton University purchased and catalogued her papers. This trove of materials reveals, among other things, the reading preferences of... Continue reading at Literrary Hub
[ Literrary Hub | 2020-05-08 19:46:30 UTC ]
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Publishers are facing a new normal when it comes to their events businesses: digital or bust. At Penguin Random House, the efforts to pivot are manifold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-08 04:00:00 UTC ]
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Having just acquired Sonolibro, Saga Egmont director Lasse Korsemann Horne sees the Spanish-language audiobook market as a key territory for expansion. The post Denmark’s Saga Egmont on Its Acquisition of Spain’s Sonolibro appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-07 15:29:40 UTC ]
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[caption id="attachment_180341" align="alignright" width="150"] Craig Perrault[/caption] Penske Media Corp. has promoted Craig Perrault to chief digital officer, a newly created role responsible for leading product strategy, business development, monetization and audience development across the... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 15:03:14 UTC ]
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Every industry is experiencing a digital transformation. For some, the pandemic has accelerated this transformation. Others, like retail, travel and QSR, are trying to quickly adapt to the new criteria of our on-demand world. Consumers are permanently changing their online consumption habits,... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-07 14:20:39 UTC ]
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First quarter sales rose 4% at Simon & Schuster over last year's first period, led by gains in digital audio and e-books, but the outlook for rest of 2020 is uncertain. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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A variety show put on by Bon Appétit's test kitchen staff Friday evening, live-streamed on YouTube and benefiting the World Central Kitchen, was loud, silly, at-times chaotic, and in the end, remarkably effective. Nearly 500,000 viewers tuned into the show at some point during the two-hour... Continue reading at Folio Magazine
[ Folio Magazine | 2020-05-06 20:55:01 UTC ]
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Industry Notes: Timely moves as the coronavirus pandemic propels interest in e-formats and audio in particular: Yale opens its own audio shop and HarperCollins issues digital Caedmon classics. The post HarperCollins on Caedmon Digital Audio; Yale Press Audio on First Titles appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-06 16:38:21 UTC ]
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As an industry, we are uniquely positioned to meet many of these needs and support the nation right now. After all we are in the business of informing, educating and entertaining people. And our industry has responded in many ways, with authors leading the charge. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 15:37:20 UTC ]
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Hay Festival Digital will feature performances, discussions, and interactive Q&As with over 100 of the world’s greatest writers and thinkers. It will stream online from 22 – 31 May 2020.The opening gala, produced by Hay Festivals in association with the British Council, and AHRC, celebrates... Continue reading at British Council global
[ British Council global | 2020-05-06 14:45:31 UTC ]
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Novelists Hilary Mantel, Maggie O'Farrell and Margaret Atwood are among the list of big-name writers and thinkers taking part in the first fully digital Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2020-05-06 10:09:46 UTC ]
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Stephen Page has said Faber's print sales are down "about a third year on year for print", but that digital growth is on the rise during lockdown. Continue reading at The Bookseller
[ The Bookseller | 2020-05-05 22:58:09 UTC ]
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Daniel Radcliffe, David Beckham and Dakota Fanning are among a handful of celebrities who will be reading various chapters of “Harry Potter and the Philosopher’s Stone/Sorcerer’s Stone” exclusively on Spotify. Continue reading at Advertising Age
[ Advertising Age | 2020-05-05 18:54:51 UTC ]
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Readers have spent much of the last decade eschewing digital subscriptions to their local newspaper, staying on the free side Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-05-05 07:00:33 UTC ]
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This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle... Continue reading at Publishing Executive
[ Publishing Executive | 2020-05-04 12:34:44 UTC ]
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HarperCollins has completed its acquisition of children's publisher Egmont Books UK for an undisclosed sum, the firm confirmed today (1st May). Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 09:43:59 UTC ]
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A rare benefit of COVID-19, the UK's government finally–and suddenly–has wiped out the market's punishing tax on digital publications. The post Coronavirus Update: The UK Scraps Its 20-Percent VAT on Digital Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-30 16:03:25 UTC ]
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Pondr hopes to raise at least $10 million this year and has already netted at least $1 million from Cargill heirs Whitney and Betty Macmillan. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-04-30 09:00:00 UTC ]
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