Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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Agents warn publishers over digital rates

Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:50 Literary agent Sonia Land has warned book publishers they will lose control over authors’ digital backlists unless they improve their royalty offer. Land this week announced her decision to publish 100 of... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Transworld to publish scratch and sniff title

Written By: Charlotte Williams Publication Date: Fri, 01/04/2011 - 08:10 Transworld is to publish a limited edition scratch and sniff version of Dirty Tricks by Jo Carnegie. Managing director Larry Finlay said: "This is a new move for us and it's certainly been a challenge for our production... Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Publishers "buoyant" at Bologna fair

Written By: Benedicte Page Publication Date: Fri, 01/04/2011 - 14:45 An upbeat Bologna Book Fair this week saw a strong US presence and a notable upturn from the past two cautious years, with publishers willing to buy, albeit selectively. read more Continue reading at The Bookseller

[ The Bookseller | 2011-04-01 00:00:00 UTC ]
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Ladybird reshapes for digital market

Written By: Caroline Horn Publication Date: Thu, 31/03/2011 - 15:38 Ladybird is updating its image with a new campaign designed to highlight its preschool credentials to families and to grow the market for its digital products. Editorial director Heather Crossley said: “In the past Ladybird... Continue reading at The Bookseller

[ The Bookseller | 2011-03-31 00:00:00 UTC ]
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Fourth Estate to publish next Tan novel

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[ The Bookseller | 2011-03-30 00:00:00 UTC ]
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Long Form Journalism Enters the Digital Market

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[ Folio Magazine | 2011-03-30 00:00:00 UTC ]
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LIFE.com Rejuvenates Brand Through Website

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[ Folio Magazine | 2011-03-29 00:00:00 UTC ]
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The Google Settlement Rejection: What Comes Next?

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[ Publishers Weekly | 2011-03-28 00:00:00 UTC ]
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Profit up at Jonathan Goodman Publishing

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[ The Bookseller | 2011-03-28 00:00:00 UTC ]
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HarperCollins signs exclusive deal with Chichester Clark

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[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Amazon Appstore for Android Opens, Magazines Wait

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[ Folio Magazine | 2011-03-24 00:00:00 UTC ]
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Stacey International and Capuchin relaunch as Stacey Publishing

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[ The Bookseller | 2011-03-24 00:00:00 UTC ]
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Media Decoder: Self-Publisher Signs Four-Book Deal With St. Martin's

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[ The New York Times | 2011-03-24 00:00:00 UTC ]
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[ The New York Times | 2011-03-24 00:00:00 UTC ]
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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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Implementing a Mobile Strategy as an Independent Publisher

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[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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[ The Bookseller | 2011-03-23 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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[ Slate | 2011-03-23 00:00:00 UTC ]
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Conde Nast Looking to Open Reddit to Investors

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[ Folio Magazine | 2011-03-22 00:00:00 UTC ]
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