Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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The launch of C&T Publishings Stash Books imprint in early spring 2010 was a key factor in driving up sales last year at the Concord, Calif., craft and quilting book publisher, and the new imprint, aimed at a younger audience than C&Ts usual customers, continues to do well in 2011.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews
[ Betanews | 2011-10-14 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Thu, 13/10/2011 - 08:50 Jeremy Robson has secured world rights to a book that features the previously unpublished notebooks of Bram Stoker as one of Robson's launch titles for his new imprint at Biteback. Robson bought the rights directly from... Continue reading at The Bookseller
[ The Bookseller | 2011-10-13 00:00:00 UTC ]
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The highly anticipated launch of Apple's new iOS 5 is now here and with the new functionality comes new features--including one that publishers may find particularly valuable. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-13 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 11:13 The Torbay Bookshop in Paignton has made a dramatic U-turn on its decision to close after purchasing a franchise in Thorntons chocolates. Husband-and-wife team Matthew and Sarah Clarke announced their decision to sell the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 11/10/2011 - 15:33 Publishers must take ownership of selling books or face quickly becoming irrelevant, former Borders UK chief Philip Downer told delegates at Tools of Change Frankfurt today (11th October). Downer said he was concerned that... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 11/10/2011 - 14:30 Amazon.com has announced its seventh imprint, a science fiction, fantasy and horror brand called 47North, which has launched with 15 books. The imprint name is based on the latitude co-ordinates of Seattle, where Amazon was... Continue reading at The Bookseller
[ The Bookseller | 2011-10-11 00:00:00 UTC ]
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Written By: Benedicte Page and Lisa Campbell Publication Date: Fri, 07/10/2011 - 08:30 A "gentleman's agreement" is allowing trade to continue over the crucial pre-Christmas period between Waterstone's and publishers with which it has not yet agreed terms. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 07/10/2011 - 08:05 Children's publishers are upbeat about this year's Frankfurt Book Fair, despite the turbulent impact of the uncertain financial markets across Europe. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 07/10/2011 - 14:31 Publishers are preparing a raft of titles ahead of the Queens diamond jubilee in 2013. Big names will be penning their take on the Queens 60-year reign, with broadcaster Andrew Marrs title The Diamond Queen (27th... Continue reading at The Bookseller
[ The Bookseller | 2011-10-07 00:00:00 UTC ]
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Donald Trump has trained his eye for promotion on ebooks, teaming up with Robert Kiyosaki, author of "Rich Dad Poor Dad," in a new twist on the traditional... Continue reading at PC World
[ PC World | 2011-10-07 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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In an expanded effort to support all of publishers app needs, Adobes Digital Suite now includes Single Edition capability. The service is available for iPad app creation, and supports apps intended for one time-only publication. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-06 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 05/10/2011 - 15:21 Publishing Scotland has launched a "Go-Digital Fund" to support Scottish-based book publishers develop their digital programmes and bring their books to a new digital audience. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-05 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 03/10/2011 - 15:21 Canongate has sold its controlling stake in Australian publisher Text Publishing to Maureen and Tony Wheeler, the founders of Lonely Planet. The deal, for an undisclosed sum, generates a "sizeable" amount of cash to invest into... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 08:01 US independent publisher Perseus Books Group has launched a distribution and marketing service for authors wanting to self-publish their own ebooks, offering a 70% royalty rate to the author. read more Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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