Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-24 00:00:00 UTC ]
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Step into a German cafe and you'll likely find most of your fellow customers leafing through a newspaper or magazine. The consumption of printed media here borders on the voracious - and it's comparatively rare to find your neighbour flicking ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Faber is teaming up with independent publisher And Other Stories to help give a wider release to... Continue reading at The Bookseller
[ The Bookseller | 2012-08-21 00:00:00 UTC ]
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Publishers and agents have welcomed confirmation of the Nook's imminent arrival in the UK,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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In its first frontlist deal with agency Conville & Walsh, US digital publisher Open Road has... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Apple has opposed a government proposed judgment in an ebooks price-fixing lawsuit, stating that the judgement seeks to terminate and rewrite its contracts... Continue reading at PC World
[ PC World | 2012-08-16 00:00:00 UTC ]
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Early this week news broke that Google is acquiring the venerable guidebook publisher Frommers. That comes on the heels of the search giant's eye-opening deal to purchase Zagat last year. It can't be that Sergey and Larry just like to travel. Rather it seems clear that Google has a plan to... Continue reading at AdWeek
[ AdWeek | 2012-08-16 00:00:00 UTC ]
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Kobo's parent Rakuten claims to have sold 100,000 devices following a launch of the Kobo e-... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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Publishers and Apple fighting the US' Department of Justice over agency pricing have hit back... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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You've bought rope for that special someone, picked up a few sex toys and read those Fifty Shades of Grey books a time or three. You know who you are. Well, no need to skulk about at naughty shops or the hardware store as Fifty Shades of Consumption makes it further into the mainstream. Stuart... Continue reading at Crains New York
[ Crains New York | 2012-08-16 00:00:00 UTC ]
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A new children’s bookshop has opened in Essex, seeing “promising” sales in its... Continue reading at The Bookseller
[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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John Wiley & Sons work to sell off unwanted assets as Google makes its foray into the publishing industry. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-15 00:00:00 UTC ]
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Google has won the right to appeal the granting of class status to thousands of authors suing the search engine company over its ambitious plan to create the world's largest digital books library. Continue reading at Stuff
[ Stuff | 2012-08-15 00:00:00 UTC ]
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Twitter cofounders Biz Stone and Evan Williams today offered a preview of Medium, their new publishing platform. Medium is at heart a blogging service, although right now it's only open to a select few authors. The posts are organized into "collections" that use different layouts depending on... Continue reading at Fast Company
[ Fast Company | 2012-08-15 00:00:00 UTC ]
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Quercus is set to publish a new book from reality TV star Francis Boulle. The 23-year-old... Continue reading at The Bookseller
[ The Bookseller | 2012-08-14 00:00:00 UTC ]
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The Authors Guild is seeking more than $2 billion in damages from Google Books – which may make this one of the most expensive copyright damages cases in litigation history. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-08-08 00:00:00 UTC ]
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Scholastic has partnered with animal welfare charity the RSPCA for a two-year publishing deal,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-06 00:00:00 UTC ]
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After a round of key filings, two Authors Guild cases challenging Google’s ambitious library book-scanning program are on schedule for early fall trial dates. Final reply briefs were filed July 27 for the Authors Guild v. HathiTrust, with that case now fully briefed and all but set for a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-08-03 00:00:00 UTC ]
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