Google Opens Exclusive Video Ad Market For Only Select Publishers And Brands

Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'

[ AdWeek | 2014-06-04 00:00:00 UTC ]
News tagged with: #publisher partners #premium publishers

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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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Allen Lane publish Shakespeare's world in 20 objects

Allen Lane will be publishing another title by Neil MacGregor, author of A History of the World... Continue reading at The Bookseller

[ The Bookseller | 2012-03-20 00:00:00 UTC ]
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New iPad's Perk for Publishers

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[ AdWeek | 2012-03-20 00:00:00 UTC ]
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The New Press: 20 Years of Publishing ‘in the Public Interest’

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[ Publishers Weekly | 2012-03-16 00:00:00 UTC ]
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Publishers must be more 'dynamic' over pricing, IPG hears

Publishers need to emerge from the shadow of Nielsen BookScan and use their own judgement while... Continue reading at The Bookseller

[ The Bookseller | 2012-03-16 00:00:00 UTC ]
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Challis new Weldon Owen publisher

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[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Des Moines Register Publisher Laura Hollingsworth Embraces Changes

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[ Editor & Publisher | 2012-03-14 00:00:00 UTC ]
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EU ready to settle with publishers over ebook price-fixing, but no talks yet

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[ Betanews | 2012-03-12 00:00:00 UTC ]
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Andy Healy promoted to publishing director at Immediate Media

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[ Media Week | 2012-03-12 00:00:00 UTC ]
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Apple, Publishers Must Address All Allegations Before E-book Case Can Be Closed, EU Says

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[ PC World | 2012-03-12 00:00:00 UTC ]
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Marvel announces augmented reality app, exclusive digital comics at SXSW

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[ Engadget | 2012-03-12 00:00:00 UTC ]
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Lower ebook prices ahead as government threatens Apple, publishers?

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[ The Christian Science Monitor | 2012-03-10 00:00:00 UTC ]
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Finally! Pottermore will open in April

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[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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Bookshops bypassed by academic publishers

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[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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Publishers warned on ebook prices

Five US publishers are being threatened with legal action over the way they set prices for electronic books according to reports. Continue reading at BBC World

[ BBC World | 2012-03-08 00:00:00 UTC ]
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U.S. reportedly warns Apple, ebook publishers about price-fixing

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[ Los Angeles Times | 2012-03-08 00:00:00 UTC ]
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U.S. Warns Apple, Publishers

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[ AllThingsD | 2012-03-08 00:00:00 UTC ]
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