Google is launching a programmatic video marketplace that it says will only include premium publishers and select brands. Neal Mohan, vp of display and video advertising, announced the video ad platform today at a DoubleClick customer conference. The marketplace is called Google Partner Select and it will open inventory from publishers like Time Inc. for brand clients form media agencies like Omnicom Media Group. Google is being choosy with who can join the market, because it wants to only offer premium video inventory, the company said. “Our brands and agencies want to buy this premium content programmatically, but have difficulty finding the high-quality inventory they want,” Mohan said in an e-mail statement today. “Our publisher partners also want to take advantage of the ease and efficiency of programmatic to connect with top brands, but with transparency and control over how that happens. “In order to grow the marketplace for everyone, we need to invest in the systems that will make it easier for brands and premium publishers to transact at scale.” Google did not confirm the partners it has on board, but Time Inc. and Omnicom did comment in the announcement of the program. Video is an important component in brand advertising online, accounting for $6 billion a year in spending. “We’re introducing a way for marketers and publishers to execute direct, reservation-based sales through the DoubleClick platform,” Mohan said. Continue reading at 'AdWeek'
[ AdWeek | 2014-06-04 00:00:00 UTC ]
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Walker Books has acquired a new collection of short stories based on a character from Cassandra Clare’s The Mortal Instruments series. Tales from the Shadowhunter Academy is a group of 10 stories centred around the character Simon Lewis as he enters training to become a Shadowhunter. The... Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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Jon Rippon is leaving Constable & Robinson (C&R) to set up a back-office support business for publishers. Rippon, C&R's group finance director, is the final board-level manager to leave C&R following its sale to Little, Brown Book Group earlier this year. Continue reading at The Bookseller
[ The Bookseller | 2014-10-18 00:00:00 UTC ]
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The New York Times Company today announced a new publishing agreement between the International New York Times (INYT) and Republica that will create a combined print edition in Nepal. The new product, in which each publication will have a distinct s ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-17 00:00:00 UTC ]
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Recent news that Amazon is getting into bricks and mortar retail, with plans for two California pop-up stores, has gotten people in publishing talking. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-17 00:00:00 UTC ]
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The French digital book watchdog Groupement pour le Développement du Livre Numérique (GLN) has identified at least 20 French publishers whose books are being offered to Scribd subscribers without the agreement of the authors or publishers, according to GLN media spokesperson Elizabeth Sutton. Continue reading at The Bookseller
[ The Bookseller | 2014-10-17 00:00:00 UTC ]
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Publishing novels like 'The Narrow Road to the Deep North' by Richard Flanagan, which won the Man Booker Prize, helps keep memories alive. The post Publishing, Memory and the Man Booker Prize appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
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Ewan Morrison explains how the 'seven big ideas in the world' dominate culture and can help you prepare for the next book publishing trends. The post 7 Ideas to Help You Anticipate the Future of Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-16 00:00:00 UTC ]
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Premium publishers are pushing for ads to be measured on attention minutes -- or engaged time -- but there are real limitations to its adoption. The post Pageviews aren’t perfect, but ad buyers see flaws in attention measures appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-16 00:00:00 UTC ]
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PW talked to Mary Ann Naples, senior v-p and publisher Rodale, about the controversial book, the backlash, and how the company has hounded the duo about getting started on a second project. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Stacey Barney, senior editor at Penguin/Putnam Books for Young Readers, has been added to PW’s breakfast discussion on diversity in publishing set for October 16. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-15 00:00:00 UTC ]
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Lots of companies are grouping a few writers and designers together and proclaiming themselves "brand newsrooms," but most of the messaging that comes out of newsrooms like these feels stale and awkward. The culprit? Process. Most brands won't let a single Tweet, Facebook image, or banner ad out... Continue reading at Advertising Age
[ Advertising Age | 2014-10-15 00:00:00 UTC ]
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BuzzFeed knows that if ain't broke, don't fix it. The publisher returned with a new Dear Kitten video with Friskies this week, though threw the cat’s mortal enemy—the dog—into the mix. And all the feline and canine love on the Internet has propelled the clip to 5.8 million views since it was... Continue reading at AdWeek
[ AdWeek | 2014-10-15 00:00:00 UTC ]
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Let's say you can't get enough of it'sGrace (above) on YouTube but you're taking a week-long no-tech camping trip soon and aren't excited about missing her wit and charm. Well, host Grace Helbig's book Grace's Guide: The Art of Pretending to Be a... Continue reading at Engadget
[ Engadget | 2014-10-14 00:00:00 UTC ]
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At some point, you've probably come across a post from Upworthy, the publisher known for its emotional stories that make readers feel pumped up about the world. While this tactic has been shown to work for editorial articles—and has drawn guest curators like George Takei and Michelle Obama—the... Continue reading at AdWeek
[ AdWeek | 2014-10-14 00:00:00 UTC ]
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Post-Taliban, a nascent publishing industry has emerged in Afghanistan, with hundreds of titles being published in Dari, Pashto, Uzbek and English. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-14 00:00:00 UTC ]
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The rise of content marketing and native advertising occasionally makes for strange bedfellows, as in a recent alliance between ad agency Leo Burnett and digital publisher The Huffington Post, which the companies plan to announce Monday.Under the agreement, HuffPost Partner Studio, the... Continue reading at Advertising Age
[ Advertising Age | 2014-10-13 00:00:00 UTC ]
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On Saturday, more than 150,000 members of the public storm the gates of the Frankfurt Book Fair, many dressed in costume. The question these days is: how many of these fans have books in them? Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-11 00:00:00 UTC ]
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What are publishers doing in Namibia, Jordan, Senegal and Indonesia? We interview four publishers at the Frankfurt Book Fair to find out. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-10-10 00:00:00 UTC ]
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The Icelandic publishing company Edda Nordic Ltd., which has been licensing books, magazines, and book clubs from Disney for nearly three decades in its home territory, has opened a North American division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-10 00:00:00 UTC ]
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Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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