Google is bringing a clearer picture of advertising to the mobile world with three tech advancements it announced at a company conference in the Florida Keys today. With Neal Mohan still at the helm of the display ad business, Google unveiled new services that help advertisers more effectively measure digital campaigns across devices. Mohan had been rumored to be in talks for a position at file-hosting company Dropbox, but is staying put as a key leader of Google's ad ambitions. Today he headlined the DoubleClick Leadership Summit, which focused on Google's ad technology. The latest developments include new measurement tools, support for native advertising, and opportunities for programmatic-guaranteed ad buying. Mohan spoke with Adweek ahead of today's conference to discuss the new capabilities, which come as Google fends off Facebook's attack for mobile advertising market share. Facebook has been able to give marketers a clear grasp on consumer identity to help serve targeted messages, and both it and Google are building up data services that can show what works. "We're making sure advertisers and publishers have the tools they need to reach consumers in a mobile-first world," Mohan said in a phone interview. "One of the biggest announcements is cross-screen measurement in the DoubleClick ad stack." This is a tricky technological achievement because understanding what piece of marketing pushed consumers to take an action is tough to follow when they are constantly... Continue reading at 'AdWeek'
[ AdWeek | 2015-06-17 00:00:00 UTC ]
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San Francisco, California-based CompareNetworks, which operates online b-to-b marketplaces for the scientific and healthcare industries, has acquired Indianapolis, Indiana-based Russell Publishing, LLC, publisher of titles American Pharmaceutical Review, Pharmaceutical Outsourcing and... Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-01 00:00:00 UTC ]
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Good Housekeeping has launched a £25,000 competition for budding novelists in association... Continue reading at The Bookseller
[ The Bookseller | 2011-12-01 00:00:00 UTC ]
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The surge of students attending higher education institutions ahead of funding changes in 2012... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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Scholastic UK is building its younger fiction in order to replicate its strength in the Young... Continue reading at The Bookseller
[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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American author Jack Kerouac's first ever novel, which was thought to be lost, has been published 40 years after his death. Continue reading at BBC News
[ BBC News | 2011-11-25 00:00:00 UTC ]
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InStyle magazine, the IPC Southbank-owned fashion and beauty title, has named Rita Lewis as its new publishing director, effective 3 January 2012. Continue reading at Media Week
[ Media Week | 2011-11-25 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 23/11/2011 - 08:30 W H Smith has launched a colour WiFi Kobo e-reader, priced £169.99 and with a multimedia touch screen and social media tie-in. read more Continue reading at The Bookseller
[ The Bookseller | 2011-11-23 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 17/11/2011 - 12:18 Sci-fi and fantasy specialist Angry Robot is setting up a YA imprint, Strange Chemistry, with genre blogger Amanda Rutter appointed editor. The imprint will launch in September 2012, with five titles to be published... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 17/11/2011 - 06:45 Full Circle Editions is to publish Body of Work, celebrating 40 years of the University of East Anglia writing course, associated with authors such as Rose Tremain and Ian McEwan, on 1st December. Edited by Giles Foden, the... Continue reading at The Bookseller
[ The Bookseller | 2011-11-17 00:00:00 UTC ]
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New York - At the MinDay Digital Summit today (presented by FOLIO: sister publication min), publishers and technology providers are on hand to commiserate about trials and victories in the digital space. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-17 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 15/11/2011 - 09:40 Dawson Books has begun consulting with employees after announcing major head office departments will move to Bertrams site in Norwich. Dawson recently merged with the Norwich-based book wholesaler after Bertrams parent... Continue reading at The Bookseller
[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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Ray Chelstowski--who joined Newsweek/Daily Beast as publisher in January as part of the new joint management team--is out while executive editor Edward Felsenthal and managing editor Tom Weber have both resigned, according to sources including The New York Times and Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-15 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 14/11/2011 - 15:50 Amazon.co.uk has launched a Kindle Daily Deal promotion, selling one chosen title a day at a heavily discounted price. It began its promotion today (14th November) with Where the Shadows Lie by Michael Ridpath (Corvus)... Continue reading at The Bookseller
[ The Bookseller | 2011-11-14 00:00:00 UTC ]
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The Audit Bureau of Circulations [ABC] released survey results Monday that reveals attitudes of the publishing industry when in it comes to working with Apple Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:25 Faber Academy has launched a three-day self-publishing course, with Faber Academy director Jason Cooper saying that it does not represent a conflict of interests for the publisher. The course, "Bring Your Book to Market",... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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One of the new print ads running for Ivory in select magazines in November and December. The brand also has a Facebook page. Continue reading at The New York Times
[ The New York Times | 2011-11-08 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 07/11/2011 - 14:23 The Book Depository is kicking off Christmas with 24 hours of deals, beginning this Thursday (10th November). The online retailer will be offering customers one title every hour at a "superb price" from noon GMT on Thursday... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Hearst-Rodale is set to launch Women's Health in the UK next year, as a sister title to the 11-year-old Men's Health. Continue reading at Media Week
[ Media Week | 2011-11-07 00:00:00 UTC ]
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Written By: Gayle Feldman Publication Date: Mon, 07/11/2011 - 17:18 Barnes & Noble is to expand its ebook service internationally next year, the company's chief executive has revealed. The development was revealed at the company's New York press conference at which it unveiled its $249... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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A new website aimed at helping authors to publish their work has been praised by author and Monty Python star, Terry Jones. Continue reading at BBC News
[ BBC News | 2011-11-04 00:00:00 UTC ]
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