Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed Ms. Eddleman's duties, a P&G spokeswoman said. The move comes as P&G, which spent $3.2 billion in measured media in the U.S. last year according to Kantar Media, is moving toward buying 70%-75% of its digital media programmatically, an effort in which Ms. Eddleman was involved. Google, owner of one of the largest digital-display ad networks and active in working to establish private programmatic exchanges linking publishers and big brand advertisers, is likely to play a key role there too.Ms. Eddleman, now director-client service at Google, joins a team that includes fellow P&G executive Kirk Perry, now Google's president-brand solutions, who had been president-global family care and a rising star seen by many within P&G as a top contender to ultimately become CEO. Google within the past year also has added former L'Oreal Global CMO Marc Speichert and former Kellogg Co. digital executive Bob Arnold, who had led a push to increase programmatic digital buying there. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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Digital media and marketing agency network Goodway Group added two new brands to focus on the modern marketing funnel and retail media expertise as part of its strategic expansion into growing areas of the industry. Continue reading at Digiday
[ Digiday | 2024-05-23 04:01:00 UTC ]
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Want to know what the best youth poets in America are thinking? Literary Hub is pleased to exclusively share a poem, collaboratively written by Scholastic’s 2023 National Student Poets, along with new data from the Scholastic Kids & Family Reading Report™ that underscores the importance of... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-21 14:00:54 UTC ]
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Two top editors at Penguin Random House are leaving as the country’s leading trading publisher continues to transform during a period of uncertain revenues and generational change Continue reading at ABC News
[ ABC News | 2024-05-21 00:54:12 UTC ]
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The departures of Reagan Arthur, who led Alfred A. Knopf, and Lisa Lucas, who held the top job at Pantheon and Schocken, came as a surprise to many in the company. Continue reading at The New York Times
[ The New York Times | 2024-05-20 22:16:53 UTC ]
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Free expression nonprofit PEN America held its annual Literary Gala yesterday at the Museum of Natural History in Manhattan. A small group of protesters critical of the organization's response to the humanitarian crisis in Gaza passed out mock programs outside. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-17 04:00:00 UTC ]
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Google has updated some of its accessibility apps to add capabilities that will make them easier to use for people who need them. It has rolled out a new version of the Lookout app, which can read text and even lengthy documents out loud for people with low vision or blindness. The app can also... Continue reading at Engadget
[ Engadget | 2024-05-16 16:00:07 UTC ]
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The campaign, featuring pregnant and near-nude celebrity cookbook author Molly Baz, was deemed indecent by a billboard company ahead of Mother’s Day. In case you missed it, last week, Times Square was the home of a 45-foot billboard featuring an image of pregnant celebrity cookbook author Molly... Continue reading at Fast Company
[ Fast Company | 2024-05-14 22:45:00 UTC ]
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Strategies to rein in illegal copying of copyrighted materials to fuel generative and efforts to defend freedom of expression were front and center at this year's annual meeting of the Association of American Publishers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-13 04:00:00 UTC ]
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Ahead of the publication of his raw account of the Russian invasion, the reporter talks about capturing the conflict in real time – and when the war will come to an endIllia Ponomarenko was mulling over the idea of writing a book about the war in his home country, Ukraine. He decided to ask his... Continue reading at The Guardian
[ The Guardian | 2024-05-11 10:00:23 UTC ]
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Much of the recent AI hype train has centered around mesmerizing digital content generated from simple prompts, alongside concerns about its ability to decimate the workforce and make malicious propaganda much more convincing. (Fun!) However, some of AI’s most promising — and potentially much... Continue reading at Engadget
[ Engadget | 2024-05-08 19:47:26 UTC ]
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Gathering together writers and translators who withdrew from PEN America's Literary Awards and World Voices Festival, the event, held in New York City on May 7, featured stirring readings, offered sharp critiques, and raised money for the Gaza-based nonprofit We Are Not Numbers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-08 04:00:00 UTC ]
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Daniel Noboa, the president of Ecuador, might have saved himself a lot of trouble, if he had only read more Latin American literature. Perhaps he would not have ordered the police to storm the Mexican embassy to arrest former Vice President Jorge Glas, who had been granted asylum there. That... Continue reading at Literrary Hub
[ Literrary Hub | 2024-05-06 08:58:43 UTC ]
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The winners—including James Lee Burke, who won the award for Best Novel, and Linda Castillo, who took home two awards—were announced at the 78th annual Edgar Awards Banquet, held on May 1 at the Manhattan Marriott Marquis in New York City. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-05-02 04:00:00 UTC ]
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Deal part of Google News Initiative to fund various journalism projects and content from news organizations. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2024-05-01 13:36:48 UTC ]
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The cancellation of what would have been the 20th edition of the free speech organization's sprawling festival came just days after it axed the 2024 PEN America Literary Awards ceremony amid mass withdrawals of books from consideration and continued criticism. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
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The satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff. Continue reading at The New York Times
[ The New York Times | 2024-04-25 23:20:18 UTC ]
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Mayor Eric Adams’ nearly $112 billion executive budget, released Wednesday, includes more than $5 billion for health care initiatives, a figure that has grown by $172 million since his January preliminary budget.The revised plan avoids new spending cuts for city agencies and paints a rosier... Continue reading at Crains New York
[ Crains New York | 2024-04-25 09:33:07 UTC ]
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