Google has added one more to its growing collection of packaged-goods marketing executives -- Julie Eddleman, who was the top U.S. media executive of the biggest U.S. advertising spender, Procter & Gamble Co.Jodi Allen, VP-North America brand of P&G and Ms. Eddleman's boss, has assumed Ms. Eddleman's duties, a P&G spokeswoman said. The move comes as P&G, which spent $3.2 billion in measured media in the U.S. last year according to Kantar Media, is moving toward buying 70%-75% of its digital media programmatically, an effort in which Ms. Eddleman was involved. Google, owner of one of the largest digital-display ad networks and active in working to establish private programmatic exchanges linking publishers and big brand advertisers, is likely to play a key role there too.Ms. Eddleman, now director-client service at Google, joins a team that includes fellow P&G executive Kirk Perry, now Google's president-brand solutions, who had been president-global family care and a rising star seen by many within P&G as a top contender to ultimately become CEO. Google within the past year also has added former L'Oreal Global CMO Marc Speichert and former Kellogg Co. digital executive Bob Arnold, who had led a push to increase programmatic digital buying there. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-12 00:00:00 UTC ]
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The heads of the IBPA, IPC, and PubWest share insights on the challenges and opportunities for independent publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Nine of the 10 longlisted authors for this year's PEN/Jean Stein Book Award have withdrawn their books for consideration for the prize, effectively rendering it unawardable, as the controversy surrounding the freedom of expression organization continues to expand in scope. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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PEN's new report shows that book bans continue to rise and continue to target books by or about queer people and people of color. Continue reading at Book Riot
[ Book Riot | 2024-04-16 12:05:00 UTC ]
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The report, 'Banned in the USA: Narrating the Crisis,' reports 4,349 book bans recorded from July to December 2023, with more book bans recorded during the first half of the current school year than in all of the last school year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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‘In Universes,’ Emet North’s debut novel, explores queer love and the multiverse Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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Maia Kobabe’s 'Gender Queer' topped the list of last year's most challenged books, which is again dominated by stories by and about LGBTQ+ persons and people of color, voices that ALA officials said “censors want to silence.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Each year the Bologna Children’s Book Fair honors a half dozen publishers with the BOP - Bologna Prize for the Best Children’s Publishers of the Year; the 2024 winnerswere announced on April 8. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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The YA novelist talks about her early love of Tomb Raider, true crime and fangirling the cast of the BBC adaptation of A Good Girl’s Guide to MurderA few minutes into our conversation, bestselling author Holly Jackson is convinced she’s spotted the American singer Nick Jonas. It would be... Continue reading at The Guardian
[ The Guardian | 2024-03-30 11:00:08 UTC ]
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A proposal in ongoing contract negotiations between PEN America management and PEN America United, its staff union, has led to charges by the union that the organization’s leadership is trying to stifle union members’ free speech rights—an assertion PEN management firmly disputes. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-03-28 04:00:00 UTC ]
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Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday
[ Digiday | 2024-03-22 04:01:00 UTC ]
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Watkins Media’s head of marketing says that its unique titles, which span many categories—including the occult several countercultures—are finding success in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-23 05:00:00 UTC ]
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Read an excerpt of Hope Ablaze by Sarah Mughal Rana, a YA novel about a Muslim girl who writes a protest poem that goes viral, changing her whole life. Continue reading at Book Riot
[ Book Riot | 2024-02-21 12:30:00 UTC ]
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