Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-23 00:00:00 UTC ]
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In the digital sector, some publishers are still waiting for online advertising to become as profitable as its print counterpart once was. Many complain digital ad offerings are not comparable to the quality in print; others say the infrequency and size of advertising units may be causing the... Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Simon & Schuster, Random House and the Hachette Book Group said they would allow authors to access book sales data online, a service Amazon began providing last year. Continue reading at The New York Times
[ The New York Times | 2011-10-20 00:00:00 UTC ]
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Publishing and educational tools company Pearson on Thursday launched the beta version of OpenClass, a free, cloud-based learning management system (LMS) that is integrated with Google Apps for Education, and will be available in the Google Apps Marketplace. Earlier today, techie Ryan Tyler... Continue reading at Betanews
[ Betanews | 2011-10-14 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 12/10/2011 - 10:17 Publishing Technology is to build the United Nations e-collection. The publishing software services provider has signed the UN e-collection to its pub2web platform, which allows cross-searching, discovery and sales via... Continue reading at The Bookseller
[ The Bookseller | 2011-10-12 00:00:00 UTC ]
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After showing growth for the first six months of 2011, consumer magazine ad pages fell 5.6 percent in the third quarter compared to the same period in 2010, according to newly released figures from Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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Those who purchased the Kindle with Special Offers version of Amazon's e-reader can now expunge the ads for a one-time fee of $30. Continue reading at PC World
[ PC World | 2011-10-06 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 06/10/2011 - 14:17 Google eBooks has launched its e-bookstore in the UK. The store can be found at Google.co.uk/ebooks with frontlist titles including The Fear Index by Robert Harris priced at £9.06 and Kill Alex Cross by James Patterson priced... Continue reading at The Bookseller
[ The Bookseller | 2011-10-06 00:00:00 UTC ]
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As advertising clients continue to tighten the grip on their change purses, publishers are concocting solutions to show the value of their content, sites and magazines as an advertising platform. Meredith launched a ROI guarantee for select print advertisers in August, and now Time Inc. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-04 00:00:00 UTC ]
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Eerdmans Publishing Company has always flouted convention. The press, founded in Grand Rapids, Mich., on August 16, 1911, by Dutch emigrant William B. Eerdmans Sr., who led it for 52 years, remains family-owned: William Bill Eerdmans Jr., the son of its founder, has served as the companys... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-30 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 30/09/2011 - 15:29 Google is preparing an imminent UK launch of its ebooks platform for selling digital titles, with members of Gardners Hive network able to sell the ebooks from their websites. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 30/09/2011 - 10:44 Hodder & Stoughton has acquired the first two novels by debut women's fiction author Emma Garcia. Senior editor Isobel Akenhead bought British Commonwealth rights, including Canada, for the first two books in the... Continue reading at The Bookseller
[ The Bookseller | 2011-09-30 00:00:00 UTC ]
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Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Publication Date: Wed, 28/09/2011 - 15:20 Google is to support a new family arts and literature festival, which is taking place during autumn half term in London. The internet giant will make 300 tickets to main theatre events at Word Up! available to low-income families referred to organisers... Continue reading at The Bookseller
[ The Bookseller | 2011-09-28 00:00:00 UTC ]
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After nearly three years stumping together to get the Google Book Settlement approved, the parties in the scuttled deal are headed for litigation. At a September 15 status conference, Judge Denny Chin adopted a proposed pretrial schedule that, if followed, could have the case fully briefed and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-09-16 00:00:00 UTC ]
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Today on the official Google blog, VP of display advertising Neal Mohan announced the launch of two new tools aimed at helping publishers manage ads and maximize revenue. Before now, its been difficult for publishers to manage all their video and mobile ad space from a single ad serverthe... Continue reading at AdWeek
[ AdWeek | 2011-09-16 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 16/09/2011 - 08:25 The judge in the Google Settlement case has extended the deadline for talks between the internet giant and the publishers and authors involved. The deal, which involves a revised book-scanning agreement for out of print... Continue reading at The Bookseller
[ The Bookseller | 2011-09-16 00:00:00 UTC ]
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Google and representatives for authors and publishers told a U.S. District Court judge Thursday that they would like to continue discussions on a revised... Continue reading at PC World
[ PC World | 2011-09-15 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 15/09/2011 - 09:00 French publishers Albin Michel, Flammarion and Gallimard have confirmed they have dropped charges against Google for digitising copyrighted books from their catalogues without prior permission. read more Continue reading at The Bookseller
[ The Bookseller | 2011-09-15 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 14/09/2011 - 09:54 Google is close to launching an Australian version of its ebookstore, the first time the digital company has expanded the service outside the United States. The move raises speculation that a UK launch could be imminent.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-14 00:00:00 UTC ]
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The Authors Guild has sued five universities and a library partnership organization alleging copyright infringement over their use of certain digitized copies of... Continue reading at PC World
[ PC World | 2011-09-13 00:00:00 UTC ]
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