Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. The platform is called Doubleclick Audience Center, one source with knowledge of the new product said. (Doubleclick is the brand name of Google's suite of ad products for digital publishers and marketers.) "What they're trying to offer the community is a one-stop shop ad stack all in Google," said one digital marketing executive. Google has a demand-side platform for advertisers to buy digital ads; an ad exchange for publishers to sell ads; an attribution product to measure performance; and a dominant position in search and mobile. "They just don't have a full service offering yet," the executive said, adding that a data management platform changes that. The Audience Center will be available to advertisers using Doubleclick's ad exchange and third-party ad networks. Doubleclick advertisers also could continue to use outside data services when buying with Google. Google confirmed that it is working on the platform, but declined to provide details. "We are testing data management capabilities in DoubleClick to help partners better manage their own data as well as that from third parties," the company said in a statement. In the past year, Facebook emerged as a formidable rival to... Continue reading at 'AdWeek'

[ AdWeek | 2015-04-23 00:00:00 UTC ]
News tagged with: #magnifying glass

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Publish Nazi newsletters on your platform, Substack, and you will rightly be damned | John Naughton

The online publishing service has been criticised for the way it has allowed extremist propaganda to flourish on the siteIt’s funny how naive smart people can be sometimes. Take the founders of Substack, a US-based online platform that enables writers to send digital newsletters directly to... Continue reading at The Guardian

[ The Guardian | 2024-01-06 16:00:14 UTC ]
More news stories like this | News stories tagged with: #ve found #earn money #issues raised #online publishing


Data Overwhelmingly Supports Libraries and Library Workers: Book Censorship News, January 5, 2024

The data supports the work of libraries and library workers far more than it doesn't. That, plus this week's book censorship news. Continue reading at Book Riot

[ Book Riot | 2024-01-05 11:40:00 UTC ]
More news stories like this | News stories tagged with: #library workers #libraries


Holly Jackson’s Maximization of Google Maps

In her “A Good Girl’s Guide to Murder” series and “Five Survive,” this British author makes herself at home on the East Coast. Continue reading at The New York Times

[ The New York Times | 2024-01-04 10:01:46 UTC ]
More news stories like this | News stories tagged with: #holly jackson #google maps #good girl #east coast #british author


Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #final episode #oral history #privacy reckoning #blurred lines #digital media


A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
More news stories like this | News stories tagged with: #privacy reckoning #digital media


A One Piece anime remake is in the works from Netflix and Wit Studio

Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget

[ Engadget | 2023-12-17 22:14:11 UTC ]
More news stories like this | News stories tagged with: #piece fan #good time #early seasons #eiichiro oda #late 90s #track record #release date #manga


What can we learn from Netflix’s biggest viewership data reveal ever?

The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian

[ The Guardian | 2023-12-13 17:53:11 UTC ]
More news stories like this | News stories tagged with: #young women #hot topic #huge success #outer banks #female friendship #arnold schwarzenegger #nielsen


Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
More news stories like this | News stories tagged with: #oral history #ad tech #digital media


Here's how to move your subscriptions off Google Podcasts before it shuts down

Earlier this year, Google announced it would shut down its standalone podcast app in 2024. Since then, the company has started moving podcasts into YouTube and its companion app YouTube Music. As a way to ease the transition, Google will be rolling out a migration tool for its current podcast... Continue reading at Engadget

[ Engadget | 2023-12-07 19:40:39 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
More news stories like this | News stories tagged with: #media companies #revenue diversification #ad spend #constantly evolving #latest trends #global pandemic #publishing industry


Inside the 'arms race' between YouTube and ad blockers

YouTube recently took dramatic action against anyone visiting its site with an ad blocker running — after a few pieces of content, it'll simply stop serving you videos. If you want to get past the wall, that ad blocker will (probably) need to be turned off; and if you want an ad-free experience,... Continue reading at Engadget

[ Engadget | 2023-12-01 14:00:31 UTC ]
More news stories like this | News stories tagged with: #open source #current situation #bottom line #unique position #digital publishers


Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast


The best Cyber Monday deals for 2023 that are still going: Shop sales from Apple, Sonos, Google, Anker and more

Cyber Monday is almost over but the deals are not yet gone. There are still a number of great tech deals out there, so if you're a little late to the holiday shopping frenzy that has been the past few days, fear not. You can still save on gadgets from Apple, Sonos,... Continue reading at Engadget

[ Engadget | 2023-11-27 23:00:03 UTC ]
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IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’

The 37th iteration of the Guadalajara International Book Fair opens with IPA's Karine Pansa flagging world publishing's challenges. The post IPA’s Karine Pansa Opens Guadalajara: ‘A Union of Cultures to Build’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-26 16:46:54 UTC ]
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The 60 best Black Friday deals for 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally upon us, so if you're just getting started on your holiday shopping, you're in luck. Even though we've seen Black Friday deals populate the internet over the past couple of weeks, there remain plenty to be had today. Many of the deals we've... Continue reading at Engadget

[ Engadget | 2023-11-24 15:32:10 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


The 58 best Black Friday deals 2023: Get record-low prices on tech from Apple, Samsung, Google and others

Black Friday 2023 is finally here, and if you're just getting around to your holiday shopping, there are a ton of great deals to be had across the internet. Black Friday may still technically be one day, but we've been seeing solid early Black Friday deals throughout the... Continue reading at Engadget

[ Engadget | 2023-11-24 14:12:44 UTC ]
More news stories like this | News stories tagged with: #budget ereader #300ppi display #holding thousands #low-light footage #$20 higher #$100 drop #$56 drop #$10 higher #$60 depending #$549 depending #$20 lower #spend $40 #— including #— precisely #kindle


Crispy Universe: KFC Gets Futuristic in Blade Runner-Style Ad

KFC's "Crispy" creative platform, which celebrates the brand's origins, won Kantar's Most Effective TV campaign of 2022. Now the fast-food brand and its French agency, Havas Paris, brings that saga to a close with an ad inspired by science fiction classics Blade Runner and The Fifth Element.... Continue reading at AdWeek

[ AdWeek | 2023-11-07 07:00:00 UTC ]
More news stories like this | News stories tagged with: #science fiction


Column: She set out to build robots. She ended up exposing big tech

Joy Buolamwini, author of "Unmasking AI: My Mission to Protect What Is Human in a World of Machines," joins the L.A. Times Book Club on Nov. 14. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-11-03 00:31:12 UTC ]
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NWU Releases Platform and Principles for Generative AI Policy

The National Writers Union, the U.S. trade union for freelance and contract writers and authors, has identified six core principles and five key policy areas that will guide its organizing efforts around generative artificial intelligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-31 00:00:00 UTC ]
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8 Books to Read after Listening to the Podcast EMPIRE

After you've listened to the EMPIRE podcast, these history and historical fiction books will deepen your understanding of the subject. Continue reading at Book Riot

[ Book Riot | 2023-10-19 10:32:00 UTC ]
More news stories like this | News stories tagged with: #podcast empire #historical fiction