Future plc has acquired Washington, D.C.-based online B2B publisher SmartBrief, the latest move in a string of purchases aimed at expanding the London-based media giant's presence in the U.S. Expected to close on Wednesday, the agreement involves an initial purchase price of $45 million—funded through a combination of debt and $12.8 million in shares—as well as a deferred payment of up to an additional $20 million if SmartBrief meets certain profit targets over the next year. In addition strengthening its B2B capabilities, growing its footprint in the U.S. and shifting more of its revenues toward digital advertising, events and e-commerce—all central aspects of the company's growth strategy under CEO Zillah Byng-Thorne—Future said it was attracted to SmartBrief's proprietary technology, including its CMS, taxonomy search tool, ad server and newsletter tracking system, which it plans to apply to other areas of the company. Following last year's acquisitions of NewBay Media, for $13.8 million, and Purch's consumer media and brand licensing business, for $132.5 million, Future now generates more than half of its overall revenues in the U.S., according to its most recent earnings report, which details the six months ending March 31, 2019. The company claimed £108.7 million ($132.9 million) in revenue over the six month period, of which 52% was derived from its U.S. business, with the remaining 48% coming from the UK. Across both markets, about two-thirds (69.6%) of that... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-07-30 16:09:27 UTC ]
[caption id="attachment_160867" align="alignright" width="150"] Josh London[/caption] Reuters named Josh London as its new chief marketing officer, effective immediately. Most recently the CMO at IDG Communications, London will now be responsible for all aspects of marketing at the company,... Continue reading at Folio Magazine
[ Folio Magazine | 2019-06-26 15:38:09 UTC ]
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As Ro, the parent company of telemedicine brands Ro, Rory and Zero, looks to diversify its marketing mix, the company is looking to partner more with institutions that its target audience already trusts. Earlier this month, Roman, its men's focused brand which sells generic hair loss and... Continue reading at Digiday
[ Digiday | 2019-06-26 04:00:25 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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The site’s journalists took part in an IRL protest after a series of tweets criticized the company’s refusal to recognize their affiliation with the News Guild. Continue reading at The New York Times
[ The New York Times | 2019-06-18 22:31:39 UTC ]
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Bud Light’s “Real Men of Genius” campaign--which set a new standard for funny radio ads--is being resurrected for the social media age. The brew is rebranding the campaign “Internet Heroes of Genius” and running them exclusively on digital, including on streaming audio services Spotify and... Continue reading at Advertising Age
[ Advertising Age | 2019-06-18 10:00:00 UTC ]
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The Economist Group has relaunched its quarterly lifestyle title, 1843, with a new editor and new design, promising deep dives into style, food, travel and technology—feature articles on the topics that might interest readers of the company's flagship magazine, but wouldn't necessarily appear in... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-02 00:00:00 UTC ]
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Amazon.com Inc. is offering authors caught up in its dispute with Hachette Book Group all proceeds from the sale of any digital book, seeking to bypass the publisher and appeal directly to writers.Amazon sent a letter to authors, including Douglas Preston, proposing to extract them from the spat... Continue reading at Advertising Age
[ Advertising Age | 2014-07-09 00:00:00 UTC ]
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Mike Luckwell buys struggling title from Jon Moulton's private equity company, Better Capital, with plan to target over-50sReader's Digest has been sold for just £1 to Mike Luckwell, whose previous major investments have included Bob the Builder creator HIT Entertainment and WPP.Jon Moulton's... Continue reading at The Guardian
[ The Guardian | 2014-02-17 00:00:00 UTC ]
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Author Nick Harkaway has called for authors to be offered a greater share of royalties from e-... Continue reading at The Bookseller
[ The Bookseller | 2013-06-25 00:00:00 UTC ]
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