Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Continuing on the Barack Obama’s Favorite Media end-of-year march, the former President has released a 20-song playlist to accompany his memoir A Promised Land, composed of songs that recall memories of his time on the campaign trail and in the White House. There’s some Beyonce, some John... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 17:24:57 UTC ]
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Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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The Bodley Head and the Financial Times have announced Carrie Jade Williams as the winner of their eighth annual essay prize. Continue reading at The Bookseller
[ The Bookseller | 2020-11-26 18:25:17 UTC ]
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German media giant Bertelsmann says that its Penguin Random House division is buying rival Simon & Schuster Continue reading at ABC News
[ ABC News | 2020-11-25 20:24:15 UTC ]
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Create your perfect night in with this quiz to find a #relatable comic book that can be read in a single sitting. Continue reading at Book Riot
[ Book Riot | 2020-11-24 11:30:00 UTC ]
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Kevin Davies explains the rise and controversies of a powerful gene-editing tool. Continue reading at The Washington Post
[ The Washington Post | 2020-11-20 13:00:00 UTC ]
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Hachette Book Group’s Grand Central Publishing division has formed GCP Balance and hired Callisto Media’s Nana K. Twumasi to head it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-19 05:00:00 UTC ]
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Pearson has created a new direct-to-consumer division, hiring senior talent from Warner Bros to help lead it. Continue reading at The Bookseller
[ The Bookseller | 2020-11-18 06:07:40 UTC ]
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Headquartered in Miami, Penguin Random House Español dedicates more than 20 employees to PRH's Spanish-language content. The post Vintage Español Joins PRH Grupo Editorial USA To Create PRH Español appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-11-09 16:41:37 UTC ]
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Penguin Random House has formed Penguin Random House Español, a new Spanish-language publishing division, consolidating the resources of Vintage Español and Penguin Random House Grupo Editorial USA. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-11-09 05:00:00 UTC ]
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Check out wonderful picture book biographies of inspiring Black icons, including Josephine: The Dazzling Life of Josephine Baker. Continue reading at Book Riot
[ Book Riot | 2020-10-26 10:33:00 UTC ]
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In lieu of a physical event, Horace has been roaming the virtual halls, fuelled by German confectionery and decked out head-to-toe in FBF merchandise Continue reading at The Bookseller
[ The Bookseller | 2020-10-14 01:39:49 UTC ]
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Book Industry Communication (BIC) has formed an international green book supply chain alliance with BookNet Canada and US body the Book Industry Study Group (BISG). Continue reading at The Bookseller
[ The Bookseller | 2020-09-29 14:41:05 UTC ]
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