Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-18 00:00:00 UTC ]
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A government proposal to ease restrictions on the sale of imported cultural works risks harming a world-class industryThe hoopla around the release of Sally Rooney’s new novel on Tuesday – with bookshops opening early, and queues of shoppers eager to lay their hands on Beautiful World, Where Are... Continue reading at The Guardian
[ The Guardian | 2021-09-07 18:00:33 UTC ]
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Meg Wolitzer talks to her mom, Hilma, about her new collection, “Today a Woman Went Mad in the Supermarket,” parenthood, writing and how humor carries them through Continue reading at The Washington Post
[ The Washington Post | 2021-08-31 12:00:00 UTC ]
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A new paid externship program aims to entice students from underrepresented groups to consider a career in educational publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-08-26 04:00:00 UTC ]
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Channel 4 has commissioned Candice Carty-Williams to create a drama series based on her hit novel Queenie (Trapeze). Continue reading at The Bookseller
[ The Bookseller | 2021-08-24 10:55:19 UTC ]
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Guardian Faber has landed an "uplifting" new book from Guardian columnist Hannah Jane Parkinson. Continue reading at The Bookseller
[ The Bookseller | 2021-08-06 16:10:04 UTC ]
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Former Bonnier Corp. CEO Eric Zinczenko is the new COO/president of his brother David Zinczenko's company Galvanized Media. The post Why two brothers are betting on creating new brands and e-commerce to grow their media company appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2021-08-02 04:01:00 UTC ]
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In his short life, Howard, the master of the sword-and-sorcery novel, produced hard-boiled mysteries, an occult thriller, a science fiction novel and more. Continue reading at The Washington Post
[ The Washington Post | 2021-06-09 05:37:45 UTC ]
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The California Independent Booksellers Alliance has established the Mosaic Community, a new group for BIPOC store owners and booksellers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-05-20 04:00:00 UTC ]
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The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday
[ Digiday | 2021-04-26 04:01:00 UTC ]
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People want stories and that means cultivating a publishing ecosystem where big and small can flourishThis week both the UK’s Competition and Markets Authority and the Department of Justice in the US announced investigations into the planned $2.2bn acquisition of the publisher Simon &... Continue reading at The Guardian
[ The Guardian | 2021-03-28 17:25:47 UTC ]
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Cartoonist Matt Kindt, author of the 2013 graphic novel series MIND MGMT, has created a sequel or spin-off story based on the original work in the form of an NFT which is being sold at auction. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-23 04:00:00 UTC ]
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RBmedia has formed BookaVivo, a new Spanish-language audio unit, and named former journalist Rosanne Lake to head the division. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-17 04:00:00 UTC ]
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Most digital publishers connect to Google’s ad tech in some way, but those reliant on open programmatic ad exchanges, and without robust first-party data solutions, could be hurt by Google's data decisions. The post ‘We don’t have visibility’: Google’s ad targeting limits expose publishers with... Continue reading at Digiday
[ Digiday | 2021-03-08 05:01:00 UTC ]
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In 1905 a magazine editor asked Leblanc to contribute a story of adventure along the lines of Sherlock Holmes. The result was an instant success. Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:00:00 UTC ]
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Claire Blunt has been chief financial, operations and data officer for Hearst Europe. Continue reading at Media Week
[ Media Week | 2021-01-14 13:39:31 UTC ]
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Continuing on the Barack Obama’s Favorite Media end-of-year march, the former President has released a 20-song playlist to accompany his memoir A Promised Land, composed of songs that recall memories of his time on the campaign trail and in the White House. There’s some Beyonce, some John... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-21 17:24:57 UTC ]
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Post Hill's new Wicked Son imprint focuses on Jewish voices and is headed by Adam Bellow and David S. Bernstein. It will feature history, philosophy and fiction by authors from the U.S., Israel, and Europe. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-12-21 05:00:00 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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The International Green Book Supply Chain Alliance has this week launched a global industry survey, to gather data about the publishing industry's environmental intiatives. Continue reading at The Bookseller
[ The Bookseller | 2020-12-03 20:48:23 UTC ]
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Today, The Financial Times and McKinsey & Company announced the winner of its 2020 Business Book of the Year Award, which recognizes a work that provides the “most compelling and enjoyable insight into modern business issues.” The prize comes with £30,000 prize and each of the five... Continue reading at Literrary Hub
[ Literrary Hub | 2020-12-01 20:59:19 UTC ]
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