FT, CNN, Guardian and Reuters Create Programmatic Alliance

Four leading international news publishers have joined forces to offer access to their combined online advertising inventory as they attempt to compete with global digital platforms like Google and Facebook.The Guardian has teamed up with CNN International, the Financial Times and Thomson Reuters to create the Pangaea Alliance, a digital advertising offering that will use programmatic technology to give brands access to their combined audience, which they claim totals 110 million users. The Economist, Hearst UK and Time Inc are also providing access to their ad inventory.Programmatic buying is often associated with ad fraud and substandard inventory, but Pangaea claims to offer reassurance to brands that their ads will appear next to quality content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-18 00:00:00 UTC ]
News tagged with: #hearst uk #providing access #ad inventory #programmatic buying #ad fraud #quality content

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Reach warns on ad slowdown and 40% drop in programmatic yields

National and regional news publisher says Ukraine war coverage is turning off brands. Continue reading at Media Week

[ Media Week | 2022-07-26 10:13:19 UTC ]
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How to Create a Virtual Book Club — or Revive One that’s Languishing

Virtual book clubs are safer during the pandemic, and they can also be more accessible. Here's how to start (or revive) one of your own. Continue reading at Book Riot

[ Book Riot | 2022-06-30 10:34:00 UTC ]
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The iPod created the two-headed monster that finally killed it

The iPod's death has been a long time coming. Somehow, it's already been eight years since Apple discontinued the iconic iPod classic. Nonetheless, the news this week that Apple is discontinuing its last iPod, the touch is significant: This officially marks the official end of a product that set... Continue reading at Engadget

[ Engadget | 2022-05-13 13:00:47 UTC ]
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Guardian wins Amnesty media award for best use of digital media

Award given for the interactive reconstruction of the moment Israeli forces hit a residential tower block in GazaThe Guardian has won a prestigious Amnesty media award for the interactive reconstruction Countdown to the airstrike: the moment Israeli forces hit al-Jalaa tower, Gaza, showing the... Continue reading at The Guardian

[ The Guardian | 2022-05-06 10:11:30 UTC ]
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Insight Editions Creates Reinhart Pop-Up Studio

Insight Editions is teaming with author and pop-up paper engineer Matthew Reinhart to form a new imprint, Reinhart Pop-Up Studio. It will publish eight to 10 titles per year in a list that will ultimately include about half new content and about half titles based on licensed properties. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-28 04:00:00 UTC ]
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Falling in Love Is Hard When You’re the Guardian of the Dead

Ayanna Lloyd Banwo’s debut novel When We Were Birds begins in the time before time and follows the uneasy truce between the living and the dead. Cigarettes are offered, liquor is poured, prayers are said, all in the hope that the buried stay buried. This is the story of Yejide, a young woman who... Continue reading at Electric Literature

[ Electric Literature | 2022-04-01 11:00:00 UTC ]
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How to create meaning and value in the metaverse

The CEO of Storyblocks discusses three considerations for companies that want to compete in this immersive new world—one of which is to spread the wealth. Tech companies are currently stumbling over themselves to see who can make a bigger bet on the metaverse. However, beyond a massive financial... Continue reading at Fast Company

[ Fast Company | 2022-02-28 05:00:22 UTC ]
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The Morning After: You can’t copyright AI-created art

Welcome back! The US Copyright Office (USCO) is again refusing to grant copyright for a work of art that was created by an artificial intelligence system. Dr. Stephen Thaler attempted to copyright a piece of art titled A Recent Entrance to Paradise, claiming in a second request for... Continue reading at Engadget

[ Engadget | 2022-02-22 12:15:53 UTC ]
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The Guardian view on social media’s metaverse: it may remain science fiction | Editorial

The online virtual reality experience that almost every tech giant today wishes to commercially exploit may not catch onIn the 1992 sci-fi dystopia Snow Crash, the author Neal Stephenson imagined a bleak 21st century where the collapse of the global economy had seen governments fall and their... Continue reading at The Guardian

[ The Guardian | 2022-02-07 19:11:48 UTC ]
More news stories like this | All news stories tagged with: #science fiction #virtual worlds #mark zuckerberg #microsoft announced #gig economy #wireless internet #global economy


Independent Alliance group in rude health with four record performances in 2021

Led by impressive growth from Pushkin Press, four of the members of the Independent Alliance posted record annual totals, despite missing 10 weeks of sales data in 2021, in a year that saw most of the group’s members flourish. Continue reading at The Bookseller

[ The Bookseller | 2022-01-29 22:16:43 UTC ]
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Romantic fiction writers creating a more diverse happily ever after

How book-loving communities on social media are helping authors break barriers to become bestsellersTalia Hibbert was rewatching a Spider-Man film and eating a meal in her living room when she received life-changing news. Her romance novel Act Your Age, Eve Brown, which she wrote at the... Continue reading at The Guardian

[ The Guardian | 2021-12-30 08:00:44 UTC ]
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How the Revolutionary War created a nation — and divided its citizens

H.W. Brands tells the story of the era through the eyes of prominent patriots and loyalists. Continue reading at The Washington Post

[ The Washington Post | 2021-12-17 13:00:00 UTC ]
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Teacher Created Materials Buys Free Spirit

Teacher Created Materials has acquired Minneapolis-based Free Spirit Publishing for an undisclosed price. The purchase involves about 300 titles, most focused on social and emotional learning for young people. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-12-02 05:00:00 UTC ]
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“Creating Lines in Response.” An Interview with Poet Tongo Eisen-Martin

For this installment in a series of interviews with contemporary poets, contributing editor Peter Mishler corresponded with Tongo Eisen-Martin. Eisen-Martin is the Poet Laureate of San Francisco, California. He is the author of Heaven Is All Goodbyes (City Lights Books, 2017), which was... Continue reading at Literrary Hub

[ Literrary Hub | 2021-12-01 09:49:18 UTC ]
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Ventorros launches Kickstarter to create books for terminally ill children

A children's publisher has launched a Kickstarter fundraising campaign to create personalised books for terminally ill children. Continue reading at The Bookseller

[ The Bookseller | 2021-11-28 04:17:10 UTC ]
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Vintage creates new poster display for graphic edition of Snyder's 'On Tyranny'

Vintage has created a poster display for the new graphic edition of Timothy Snyder’s On Tyranny (Bodley Head) in London’s Newington Green area. Continue reading at The Bookseller

[ The Bookseller | 2021-11-06 00:29:44 UTC ]
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NLT and PRH form alliance to address lack of primary school library investment

The National Literacy Trust (NLT) is partnering with Penguin Random House (PRH) to form a national alliance addressing "the chronic lack" of investment in primary school libraries in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-11-02 10:42:55 UTC ]
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GroupM Expands Into France to Support Clients’ Programmatic Evolution

Essence, GroupM's digital media agency, has expanded its presence into France with a Paris office that will be overseen by Guillaume de La Fl?ch?re, chief executive of digital transformation agency Neo MediaWorld, to support emerging local client programmatic needs. La Fl?ch?re will continue in... Continue reading at AdWeek

[ AdWeek | 2021-10-18 11:36:54 UTC ]
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Richard Osman, inspired by ‘The A-Team,’ has created a delightful band of elderly sleuths

‘The Man Who Died Twice,’ the latest in Osman’s Thursday Murder Club series, is a notably entertaining mystery novel Continue reading at The Washington Post

[ The Washington Post | 2021-10-06 12:00:00 UTC ]
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Takao Saito, 84, Dies; Created a Japanese Comic Book Superstar

Over a half-century and in more than 200 collected volumes, his manga tales of Golgo 13, a globe-trotting assassin, steered Japanese comics toward adults. Continue reading at The New York Times

[ The New York Times | 2021-10-01 21:58:31 UTC ]
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