Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice; ProPublica quotes an employment expert who says doing so is "blatantly unlawful." As Ad Age's Garett Sloane writes, Facebook says it's doing nothing wrong here. "These individual ads are part of broader-based recruitment efforts designed to reach all ages," Rob Goldman, VP of ads at Facebook, said in a post. He compares that to how it's "OK to run employment ads in magazines and on TV shows targeted at younger or older people." He says that some companies may be actively looking for retirees, for example.Perhaps one reason that the New York Times-ProPublica report is getting traction is because it taps into the anxieties so many older workers feel. Silicon Valley, and quite a few industries, are youth-obsessed. Remember when Facebook's Mark Zuckerberg said in 2007 that "young people are just smarter"? The median age of a Facebook employee, according to data from Statista, is 28. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Tue, 26/07/2011 - 09:14 Amazon has followed digital manufacturer Kobo and retailer Branes & Noble in complying with Apple's app purchasing rules. The retailer removed the "shop button that sent consumers to its site to buy ebooks on Monday... Continue reading at The Bookseller
[ The Bookseller | 2011-07-26 00:00:00 UTC ]
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The Google Books iOS app is now in line with Apple's newly enforced rules that ban links bypassing Apple's own in-app purchase mechanism, which means Apple can retain its 30 percent cut. Continue reading at PC World
[ PC World | 2011-07-26 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Mon, 25/07/2011 - 09:45 Kobo has removed the direct e-bookselling links from its Apple apps, following new rules brought in by Apple earlier this year. read more Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 22/07/2011 - 09:01 Literary agent Andrew Wylie has moved to defuse the row between him and HarperCollins, denying reports he is calling for an investigation of the publisher in the wake of wider controversy surrounding its parent NewsCorp. Wylie... Continue reading at The Bookseller
[ The Bookseller | 2011-07-22 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 21/07/2011 - 09:00 Murdoch Books has bought a healthy living cookbook from "Grease" star Olivia Newton-John. Managing director Christine Jones bought US, UK, Australian and New Zealand rights from Louise Georgeson. LivWise will be published in... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Neill Denny Publication Date: Thu, 21/07/2011 - 08:45 John Blake has signed a book by a journalist-turned-lawyer on the Rupert Murdoch story, for publication next February. Called The Rise and Fall of the Murdoch Empire the book will be written by John Lisners, who worked for... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Do you think Zynga's Mark Pincus would put a cat on his head for a national magazine shoot? Or LinkedIn's Jeff Weiner? Or, perish the thought, Mark Zuckerberg of Facebook? But the wacky stylings of Groupon CEO and Co-founder Andrew Mason seem to demand it. Continue reading at AllThingsD
[ AllThingsD | 2011-07-06 00:00:00 UTC ]
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The longtime editor said that the coming of ebooks played a role in his decision. Continue reading at The New York Times
[ The New York Times | 2011-06-30 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 08:37 A London indie has called for more retailers to sign up to Independent Booksellers Week next year to help increase publicity for the event. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD
[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Marie Claire is becoming the latest publisher to seek an alternative to Apples walled garden. The fashion magazine has optimized MarieClaire.com for the iPad, giving it a Flipboard-like look thats designed for the tablet. Marie Claire created the site using technology company Onswipe, which... Continue reading at AdWeek
[ AdWeek | 2011-06-21 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 17/06/2011 - 08:11 A call for the industry to lobby the government to ring-fence students' bursary spend on textbooks has received support from the trade. In a speech given at the BA a.g.m. held in London last Thursday (9th June), Iain... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Maybe Apple isnt so untouchable after all. The device maker, which has been locked in a battle with publishers, made a surprise concession recently, dropping a pricing requirement for its App Store that irked publishers. Before, publishers couldn't undercut the subscription price they offered... Continue reading at AdWeek
[ AdWeek | 2011-06-10 00:00:00 UTC ]
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Apple's contact information page in the iOS 5 address book has a field not just for Twitter, but also offers space to add friends' handles on Facebook, Flickr, LinkedIn and Myspace. Continue reading at AllThingsD
[ AllThingsD | 2011-06-10 00:00:00 UTC ]
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Apple has changed its rules for in-app subscriptions and content access in the App Store. Reports are indicating that the most significant change is access to content purchased outside of the app without a corresponding in-app subscription requirement, and a concomitant relaxation of pricing... Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-09 00:00:00 UTC ]
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At an Apple conference held in San Francisco on June 6, Apple introduced iOS 5, the latest version of its mobile operating system, which now includes the Newsstand, a virtual set of shelves that display users subscriptions with the latest issues of magazine titles. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-07 00:00:00 UTC ]
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Just as mainstream publishers are hitching their digital futures to Apple with a deal to sell subscriptions through the company's new Newsstand, one major publisher is saying, in effect, who needs it? On Tuesday, the Financial Times launched FT Web App, a browser-based app for tablets, which is... Continue reading at AdWeek
[ AdWeek | 2011-06-07 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 06/06/2011 - 11:35 Bestselling author of the Call the Midwife trilogy Jennifer Worth has died following a short illness, Weidenfeld & Nicolson has announced. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-06 00:00:00 UTC ]
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