Facebook defends itselfWhen companies place job ads on Facebook and target them to younger users, is that ageist? Non-profit news organization ProPublica and The New York Times just raised concerns about the issue, adding that Amazon, Verizon, Goldman Sachs and Facebook itself use that practice; ProPublica quotes an employment expert who says doing so is "blatantly unlawful." As Ad Age's Garett Sloane writes, Facebook says it's doing nothing wrong here. "These individual ads are part of broader-based recruitment efforts designed to reach all ages," Rob Goldman, VP of ads at Facebook, said in a post. He compares that to how it's "OK to run employment ads in magazines and on TV shows targeted at younger or older people." He says that some companies may be actively looking for retirees, for example.Perhaps one reason that the New York Times-ProPublica report is getting traction is because it taps into the anxieties so many older workers feel. Silicon Valley, and quite a few industries, are youth-obsessed. Remember when Facebook's Mark Zuckerberg said in 2007 that "young people are just smarter"? The median age of a Facebook employee, according to data from Statista, is 28. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-12-22 00:00:00 UTC ]
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The U.S. government has sided with monopoly rather than competition in bringing a case of ebook price-fixing against Apple, the company said in a filing on... Continue reading at PC World
[ PC World | 2012-05-24 00:00:00 UTC ]
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Orion has bought the first adult novel from the Blue Peter award-winning children's author... Continue reading at The Bookseller
[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
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Jane Huxley is leaving Fairfax after her role as chief executive officer and publisher of digital was scrapped in a company restructure. The move is part of Fairfax Metro Media’s ongoing restructure to closer align print and online. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-16 00:00:00 UTC ]
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The complaint says that Jobs was enlisted to sell high-ranking officials in the publisher’s parent company on the wisdom of the proposed pricing scheme. Continue reading at PC World
[ PC World | 2012-05-15 00:00:00 UTC ]
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Apple was unable to have an antitrust lawsuit over the price of ebooks dismissed. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-15 00:00:00 UTC ]
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The author wants American Jews to force changes in Israeli policy to protect the democratic legacy of Labor Zionism. He also explains why that's unlikely to happen.Nearly all the considerable attention generated by Peter Beinart's "The Crisis of Zionism" has focused on its final 81/2 pages.... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-05-12 00:00:00 UTC ]
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Now that all of that Microsoft-related news is out in the open, Barnes & Noble's CEO William Lynch is ready to talk about the future. Fortune sat down with him to discuss the deal and what's next for the Nook. The answer to the latter is, at least in part, near-field communication. The exec... Continue reading at Engadget
[ Engadget | 2012-05-02 00:00:00 UTC ]
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Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
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Authors have called for the Carnegie Medal to offer two separate awards. The medal, which is... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
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Tech giant Apple reported a net income of $11.6 billion during the second fiscal quarter of 2012, up from $5.9 billion during the same period in 2011. However, international sales represent 64 percent of Apple’s quarterly revenue. Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-26 00:00:00 UTC ]
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The former publisher of the Wall Street Journal has defended Apple's Ebook Strategy saying it is not only good for Apple, but good for consumers and publishers as well. Continue reading at PC World
[ PC World | 2012-04-25 00:00:00 UTC ]
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In the wake of its 2011 acquisition by Japanese e-commerce giant Rakuten, ebook retailer Kobo continues to make news. In a phone interview, CEO Mike Serbinis offered a look at the company’s plans and initiatives for the rest of the year. On the heels of Kobo’s plan to set up Kobo “stores within... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-04-20 00:00:00 UTC ]
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Penguin Children’s has acquired UK and Commonwealth rights from Penguin US division Dutton... Continue reading at The Bookseller
[ The Bookseller | 2012-04-20 00:00:00 UTC ]
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NEW YORK (Reuters) - Apple Inc wants to go to trial to defend itself against U.S. government allegations that it conspired with publishers to raise prices of electronic books, a lawyer for the Silicon Valley giant said in court on Wednesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-04-19 00:00:00 UTC ]
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A brouhaha is shaping up: Apple and book publishers square off against Amazon and the DOJ over the price of an ebook. Who's right? CIO.com's Tom Kaneshige looks back to a Whiz Kid from the '90s for answers. Continue reading at PC World
[ PC World | 2012-04-18 00:00:00 UTC ]
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Unresolved conflicts among publishers, sellers, libraries, and the U.S. Justice Department cloud the future of the publishing industry. Continue reading at The Atlantic
[ The Atlantic | 2012-04-17 00:00:00 UTC ]
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Apple responded to DOJ antitrust accusations claiming it simply leveled the playing field against Amazon's virtual monopoly of the ebook industry. I disagree. Continue reading at PC World
[ PC World | 2012-04-16 00:00:00 UTC ]
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Apple Inc. says the accusation that it conspired with major book publishers to raise the price of ebooks is untrue.Apple spokesman Tom Neumayr says that, contrary to allegations in lawsuits by the Justice Department and 15 states, Apple fostered innovation and competition by introducing its... Continue reading at Crains New York
[ Crains New York | 2012-04-14 00:00:00 UTC ]
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The company says it allows publishers to set their own prices. Several antitrust lawsuits have accused former chief Steve Jobs of inflating prices of new releases and bestsellers.Apple Inc., responding for the first time to antitrust charges levied against it and five major book publishers this... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-14 00:00:00 UTC ]
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