The audience peaked at 135.7 million in the second quarter. Fox Sports is projecting a Super Bowl record average audience of 126 million U.S. viewers across television and streaming platforms for Philadelphia’s 40-22 victory over Kansas City on Sunday night.The game was televised by Fox, Fox Deportes and Telemundo and streamed on Tubi as well as the NFL’s digital platforms.Fox’s projections on Monday included Nielsen’s early numbers and streaming data from Tubi and the NFL. Updated and more complete numbers were expected on Tuesday.It would be the second straight year the Super Bowl has reached a record audience. The Chiefs’ 25-22 overtime victory over San Francisco last year averaged 123.7 million on CBS, Nickelodeon, Univision and streaming platforms.According to Fox, the audience peaked at 135.7 million in the second quarter.The early data projects 14.5 million watched on streaming platforms, including 13.6 million on Tubi, where the game was available for free.Some of the increase can be attributed to a change in the way viewers are counted. This is the first year Nielsen is measuring out-of-home viewers for all states but Hawaii and Alaska.It was previously the top 44 media markets, which covered 65% of the country.The ratings also include Nielsen data from smart TVs along with cable and satellite set-top boxes.After two straight years of close Super Bowls, Sunday’s game was decided in the first half as Philadelphia built a 24-0 lead.This Super Bowl also had Donald... Continue reading at 'Fast Company'
[ Fast Company | 2025-02-11 13:26:01 UTC ]
President Biden attracted about five million more viewers than last year for his prime-time address on Thursday, Nielsen said. Continue reading at The New York Times
[ The New York Times | 2024-03-08 22:42:44 UTC ]
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The first outing for this Nielsen BookData-GfK study sees revenue up in many book markets, but rising prices contributing to that 2023 trend. The post Nielsen-GfK’s Pre-LBF ‘Global Book Market’ Report appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-03-07 18:44:01 UTC ]
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“The game industry is out of step with contemporary media in terms of LGBTQ representation, and it is failing its LGBTQ customers.” This sentiment has felt true for years, and now the statistics in GLAAD’s first annual gaming report prove it. The media watchdog and LGBTQ advocacy group today... Continue reading at Engadget
[ Engadget | 2024-02-13 14:00:21 UTC ]
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The longest Super Bowl game will also go down as the most-watched program in U.S. television history. According to Nielsen and Adobe Analytics, Kansas City's 25-22 overtime victory over San Francisco on Sunday night averaged 123.4 million viewers across television and streaming platforms. Continue reading at CBC
[ CBC | 2024-02-13 13:58:34 UTC ]
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Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership... Continue reading at AdWeek
[ AdWeek | 2024-02-13 02:47:06 UTC ]
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Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing,... Continue reading at AdWeek
[ AdWeek | 2024-02-12 10:35:48 UTC ]
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Measurement challenges plague the ad industry, as linear TV investments dwindle and marketers consider alternatives to Nielsen data. It takes time to receive performance data on TV campaigns, making it hard for marketers to adjust their video strategies in real time. The... Continue reading at AdWeek
[ AdWeek | 2024-02-11 14:05:37 UTC ]
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Women have always watched the Super Bowl, with Nielsen reporting that in 2018, women made up nearly half of Super Bowl viewers--surpassing the combined female viewership of the Oscars, Grammys and Emmys. Brands, marketers and the NFL have begun to embrace female... Continue reading at AdWeek
[ AdWeek | 2024-02-08 21:53:41 UTC ]
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Two measurement rivals are taking things to court. What's happening On Wednesday, measurement giant Nielsen filed a suit in Delaware District Court against VideoAmp for patent infringement, alleging the rival measurement company violated two technology patents recently... Continue reading at AdWeek
[ AdWeek | 2024-02-02 18:22:18 UTC ]
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Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek
[ AdWeek | 2024-02-01 20:46:18 UTC ]
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The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
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Sally Rooney and Richard Osman were among the winners at this year's Nielsen BookData Bestseller Awards, which celebrate titles that passed sales landmarks in print in the U.K. Nielsen reported that 199 million print books were sold in the U.K. in 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-23 05:00:00 UTC ]
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GT Karber’s book of challenges beats Richard Osman’s The Last Devil to Die and Guinness World Records to top spotThe murder mystery puzzle book Murdle by US writer GT Karber has climbed the UK bestsellers chart to become this year’s Christmas No 1 book, beating Richard Osman’s The Last Devil to... Continue reading at The Guardian
[ The Guardian | 2023-12-20 14:30:03 UTC ]
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The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
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The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
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Unit sales of print books fell 3.2% last week at outlets that report to Circana BookScan. The performance wasn’t a bad one—it was just unable to match the same period last year, when 'It Starts with Us' by Colleen Hoover sold more than 810,000 copies in its first week on sale. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-26 04:00:00 UTC ]
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CEO Michael Pietsch said the 5.2% decline was attributable to "a lighter publication schedule" compared to the same period last year and "a downward trend" in the overall publishing market. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-16 04:00:00 UTC ]
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The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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