Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
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'PW' Taps Cevin Bryerman to Lead New Venture, PW Content Studio; Joe Murray Promoted to Publisher

Launched earlier this year, PW Content Studio is devoted to creating new experiences and offerings for the professional publishing community, including custom content and events. Murray has been with 'Publishers Weekly' for 25 years, most recently serving as v-p of sales and associate publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Julie Isgrigg

Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Patricia Doherty

The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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With Nonfiction Soft, Print Book Sales Fell 1.7% in First Quarter

Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Measurement Companies Are Making ‘Big Data’ Moves Ahead of NewFronts and Upfronts

Measurement companies are looking to measure up ahead of the upfront season, with Nielsen making "big data" announcements and the Joint Industry Committee (JIC) certifying Comscore and VideoAmp. To explain exactly what's going on in measurement, ADWEEK went to great... Continue reading at AdWeek

[ AdWeek | 2024-04-04 19:17:06 UTC ]
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Horror novel sales boomed during year of real-world anxieties

The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian

[ The Guardian | 2024-04-04 13:22:32 UTC ]
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FOX's Motherhood Book Hails Fortitude, Faith

Like all FOX News Books, 'Love, Mom' is born of market research and counts on lavish FOX promotion to maximize sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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AAP Preliminary Report Puts Religion Book Sales up 7.8% in 2023

Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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TLA 2024 Preview: Leading the Way in the Lone Start State

Under the conference theme “Stories Inspire. Opportunities Await,” Texas Library Association leaders say the 2024 annual conference, set for April 13-16 in San Antonio, is expected to draw more than 5,000 attendees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-29 04:00:00 UTC ]
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The Kindle Paperwhite Signature is $30 off for Prime members during the Amazon Big Spring Sale

Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget

[ Engadget | 2024-03-20 16:30:29 UTC ]
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Religion & Spirituality Books On-Sale Calendar: April 2024

A takedown of the white christian nationalism that has infiltrated some corners of American christianity; a new book from the "Pastors Wives Tell All" podcasters; and more new religion books publishing in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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The best early Amazon Big Spring Sale deals you can shop today

There's another jumbo-sized Amazon sale on the way. The Big Spring Sale, as it's called, will run from March 20 to March 25 and include a variety of discounts on "seasonally relevant items." This doesn't look to be another Prime Day situation, however; Amazon says most of the offers will be... Continue reading at Engadget

[ Engadget | 2024-03-15 16:15:34 UTC ]
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Barbara Walters’s Wardrobe Was For Sale This Week in NYC

Women in media recently had a chance to browse and buy clothes owned by the trailblazing TV news anchor. Continue reading at The New York Times

[ The New York Times | 2024-03-15 09:04:32 UTC ]
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February Print Sales Dipped 0.5%

Unit sales of print books dipped 0.5% in February compared to February 2023, at outlets that report to Circana BookScan. Kristin Hannah's 'The Women' was the top seller in the month, followed by Laura Nowlin's 'If Only I Had Told Her' and Sarah J. Maas's 'A Court of Thorns and Roses.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-14 04:00:00 UTC ]
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Q&A: Nielsen’s CEO on Rolling With Massive Changes in 2024

The measurement industry is at an inflection point. In 2021, measurement giant Nielsen lost its third-party accreditation from the Media Rating Council after the company admitted to undercounting audiences, which could've translated to hundreds of millions of dollars in... Continue reading at AdWeek

[ AdWeek | 2024-03-12 10:00:00 UTC ]
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At London Book Fair: Mapping 192 Audio Sales Channels

Subscription leads business models—some of them 'hybrid subscription— in sales channels that Dosdoce will report on at London Book Fair. The post At London Book Fair: Mapping 192 Audio Sales Channels appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-03-11 09:01:22 UTC ]
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