Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-03-07 17:55:42 UTC ]

Other news stories related to: "Fox hires Nielsen exec to lead new data-driven sales strategy"

What's behind Nielsen's plan to break into two businesses

Packaged-goods focus of the Connect business Nielsen is spinning off meant less attention for the other 91 percent of the market. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 23:07:47 UTC ]
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Nielsen Will Split Into Two Companies Following Strategic Review

The media measurement company Nielsen will spin off its market research and analytics business from its global media measurement business, the firm announced Thursday. The split, which is expected to take anywhere between 9 and 12 months, will split Nielsen into two publicly traded businesses.... Continue reading at AdWeek

[ AdWeek | 2019-11-07 18:41:04 UTC ]
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Nielsen plans a spin-off of its consumer unit

The move was prompted by pressure from activist investor Elliott Management Corp. Continue reading at Advertising Age

[ Advertising Age | 2019-11-07 15:26:55 UTC ]
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Photos: Convergence TV Summit with Leading Minds

As connected TV usage continues to skyrocket, linear and digital viewing is blurring like never before. New streaming services are rapidly accelerating the evolution of the TV industry. At the Convergent TV summit, Adweek editors spoke with the innovators and leaders at the forefront of this... Continue reading at AdWeek

[ AdWeek | 2019-11-05 23:00:52 UTC ]
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Nielsen's top programs for Oct. 28-Nov. 3

A list of the top 20 prime-time programs in the Nielsen ratings for Oct. 28-Nov. 3 Continue reading at ABC News

[ ABC News | 2019-11-05 22:49:32 UTC ]
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Pinch of Nom becomes million-copy bestseller

Kay Featherstone and Kate Allinson's Pinch of Nom (Bluebird) has sold one million copies to date, with last week's 7,067 copies sold pushing it into seven figures through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-11-05 13:55:45 UTC ]
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Seven creative strategies for every stage of the consumer journey

Direct-to-consumer marketing is picking up steam, as readily accessible data makes it easier than ever for brands to reach their customers. But are companies using this data effectively? Sean Surdovel, media product specialist for Taboola—a technology company that drives brands’ marketing... Continue reading at Advertising Age

[ Advertising Age | 2019-10-31 16:45:00 UTC ]
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‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business

Embattled ad tech company Criteo has tapped 15-year Nielsen veteran Megan Clarken as its new CEO -- described a smart operator who 'gets stuff done.' The post ‘She gets stuff done’: Why Criteo tapped a Nielsen vet to turn around its business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-10-31 04:00:58 UTC ]
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Nielsen says World Series is a snooze for most TV viewers

The Nielsen company says the five games so far of the Washington-Houston matchup is the least-watched World Series ever Continue reading at ABC News

[ ABC News | 2019-10-29 21:44:42 UTC ]
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Why Fox isn’t sweating the low-rated World Series: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. Rock for Light The World Series tonight returns to the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-25 21:12:59 UTC ]
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Netflix 'n' spills: How the streaming wars could hurt advertisers, consumers and platforms

Nearly 13 years ago, Netflix launched the first subscription-based streaming service for “Hollywood content,” laying the foundation for a massive paradigm shift in the way we access and watch movies and TV. Hulu followed suit soon after, but Netflix again changed the game in 2013, releasing the... Continue reading at Advertising Age

[ Advertising Age | 2019-10-24 19:52:28 UTC ]
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How to make your brand worth talking about

In today’s information-rich, mobile-centric world, people are more distracted than ever. Marketers used to be able to rely on TV ads or billboards to get in front of consumers. Now they must think mobile-first. Earlier this year, we hit a remarkable milestone: According to eMarketer, Americans... Continue reading at Advertising Age

[ Advertising Age | 2019-10-22 15:19:20 UTC ]
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Brandi Carlile’s protest set off a backlash against ‘Fortune’ for hosting Kirstjen Nielsen at Most Powerful Women Summit

The former United States Secretary of Homeland Security is attending the event in Washington D.C. and a number of people are not pleased. Power is an intangible commodity with a fluid definition. Among the participants in Fortune’s Most Powerful Women Summit in Washington DC this week are CEO’s... Continue reading at Fast Company

[ Fast Company | 2019-10-22 14:45:41 UTC ]
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Nielsen Can Now Measure (Some) Amazon Prime Video Ratings

Two years after Nielsen rolled out its SVOD Content Ratings to measure viewership for Netflix programs, the company is expanding the service to also cover Amazon Prime Video. The SVOD Content Ratings tool will now measure audiences for Amazon Prime Video content through connected televisions and... Continue reading at AdWeek

[ AdWeek | 2019-10-21 16:54:19 UTC ]
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Natural Light Seltzer runs first TV ads as it chases market leader White Claw

Anheuser-Busch InBev is putting more marketing muscle behind Natural Light Seltzer as the brewer tries to make up ground in the hot-selling category dominated by White Claw and Truly. The line extension, which hit stores in August, will run its first TV ads starting this weekend during college... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:39:48 UTC ]
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'It gets late early out there': Sports Media Brief

Welcome to a special calamity edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast / cable / streaming, sponsorships, endorsements, gambling and tech. Welp Perhaps the primary function of sports, that... Continue reading at Advertising Age

[ Advertising Age | 2019-10-18 21:21:01 UTC ]
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Amazon Charts: Bryson and Pullman double up

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has maintained its number one spot in the Amazon Charts' Most-Sold: Fiction top 20 for a second week, while the current UK Official Top 50 number one through Nielsen BookScan's TCM, Bill Bryson's The Body (Transworld), also held... Continue reading at The Bookseller

[ The Bookseller | 2019-10-15 17:51:08 UTC ]
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This is how the world ends, not with a bang but a tweet: Sports Media Brief

Welcome to the another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The Undoing Project One day soon, when we’re living in some... Continue reading at Advertising Age

[ Advertising Age | 2019-10-15 11:00:00 UTC ]
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Amazon Charts: Secret Commonwealth steams into number one

Philip Pullman's The Secret Commonwealth (Penguin/David Fickling) has soared 15 places to top the Amazon Charts Most-Sold: Fiction chart, in the same week it sold 54,301 copies in hardback through Nielsen BookScan's TCM. Continue reading at The Bookseller

[ The Bookseller | 2019-10-09 20:59:35 UTC ]
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