The shakeup continues at SourceMedia. Chief content officer David Longobardi is out after 11 years in the role and 15 with the company as it prepares to reveal a series of new additions to its executive team, Folio: has learned. The lone holdover on a five-person C-suite that has now entirely changed since Gemma Postlethwaite succeeded Doug Manoni as CEO in early 2018, Longobardi first ascended to chief content officer in 2008 after spending nine years as editor-in-chief of flagship title The American Banker—a tenure that began before SourceMedia's formation in a spin-off from Thomson Financial in 2004. On the business side, chief data officer Christian Ward—who arrived last summer from SaaS firm Yext—is now back at Yext in a similar role after less than a year with SourceMedia. And SVP Dennis Strong—the head of media sales, to whom all brand and group publishers had been reporting since last year—left in July after more than eight years with SourceMedia and is now in an executive role at litigation services provider U.S. Legal Support Inc. Strong's departure came a little over a month after SourceMedia announced the hiring of Dave Colford, formerly president of media at Hanley Wood, as chief revenue officer, a newly created role focused on integrated sales across the company's information, media and events divisions. Longobardi's dismissal is the latest in a series of content-side exits in recent months across SourceMedia's portfolio of 19 media brands, most of which... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2019-08-22 18:08:05 UTC ]
Facebook's biggest news recently has been the global roll out of Reactions. But bubbling away in the background over recent weeks have been changes to the Instant Article program. Initially made available only to larger publishers, Facebook Instant Articles help to improve user-engagement by... Continue reading at Betanews
[ Betanews | 2016-03-07 00:00:00 UTC ]
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Time Inc. has had a string of acquisitions and launches aimed at young women over the past year, from HelloGiggles to homegrown startups Mimi and Motto. Like the publishing giant itself, the Gen Y strategy reflects the awareness that young people aren’t all alike. So each site targets audiences... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
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A 60-year-old publication will be one of the new kids on the NewFronts block in 2016. Playboy will be among the 37 presenters during the fifth Digital Content NewFronts, where publishers make their case for a slice of the $3 billion digital-video advertising pie. Joining Playboy as first-time... Continue reading at AdWeek
[ AdWeek | 2015-12-08 00:00:00 UTC ]
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Time Inc. has acquired Jane Pratt's xoJane and xoVain websites in a bid to build up its portfolio of brands that target millennials. Adweek first reported that the acquisition was imminent on Oct. 16. The deal is the latest in a string of big moves from the New York magazine publisher this... Continue reading at AdWeek
[ AdWeek | 2015-10-28 00:00:00 UTC ]
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The Interactive Advertising Bureau elevated its fight against ad blockers on Tuesday, with President-CEO Randall Rothenberg renewing what he called his "cri de coeur" against the practice and showcasing small publishers being hurt by the practice. The organization also said it was taking new... Continue reading at Advertising Age
[ Advertising Age | 2015-09-29 00:00:00 UTC ]
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As the digital media and advertising industries come to grips with the rise of ad blocking, so is one of the industry's more prominent organizing bodies.A month before Apple revealed in June that later this year it would enable ad blocking on its mobile Safari browser, the Interactive... Continue reading at Advertising Age
[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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Two Roads has acquired an originally self-published memoir by the general manager of Opera Holland Park. Michael Volpe’s Noisy at the Wrong Times was chosen by The Bookseller’s Caroline Sanderson as an Independent Author pick in April, and was named by the Sunday Times as one of its “100... Continue reading at The Bookseller
[ The Bookseller | 2015-07-21 00:00:00 UTC ]
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The Digiday Publishing Summit will stream live today from Vail, Colorado, starting at 6:30 p.m. EST. Sessions will cover how publishers adapt to technological change. Today's sessions focus in particular on the shift to mobile. Neil Vogel, CEO of About.com, will speak to how it is making mobile... Continue reading at Digiday
[ Digiday | 2015-03-26 00:00:00 UTC ]
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Charlie Hart, general manager at Kensington Publishing Corp., died suddenly on March 4 at the age of 62. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-03-10 00:00:00 UTC ]
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Nosy Crow is to create a new in-house sales and marketing department, appointing Catherine Stokes as head of sales and marketing. Since 2011 Nosy Crow has outsourced its selling to Bounce Sales and Marketing, but from the beginning of 2015, the children’s publisher will create an in-house sales... Continue reading at The Bookseller
[ The Bookseller | 2014-11-19 00:00:00 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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In early 2013, Thad Woodman, a manager at an economics consulting firm, reached out to Larry Levitsky, previously the publisher and general manager of the computer book publishing division of McGraw-Hill, about developing a startup that would combine the services of a legacy publisher—editing,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-08-15 00:00:00 UTC ]
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Conde Nast is beginning to sell the audiences of BonAppetit.com and Epicurious.com together, the company said Monday afternoon, in a bid to better attract advertisers that want bigger audiences than the sites provide on their own.Bon Appetit VP-Publisher Pamela Drucker Mann will oversee both... Continue reading at Advertising Age
[ Advertising Age | 2014-08-11 00:00:00 UTC ]
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Stacy Lellos has been appointed senior v-p and general manager for Klutz, Scholastic’s books-plus unit. She succeeds Jeff Pinkser who was named to lead the division in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-06-12 00:00:00 UTC ]
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The sale of The Panoramic Publishing Group, publisher of the weekly Laker newspaper and 10 other ancillary publications, to Daniel L. Smiley, general manager of Turner Publishing in Turner, ME has been completed. Brad Lipe had bee ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-01-30 00:00:00 UTC ]
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Foyles' Siôn Hamilton, general manager at the Charing Cross Road store, has been... Continue reading at The Bookseller
[ The Bookseller | 2013-09-02 00:00:00 UTC ]
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Scott Mozarsky has joined UBM Tech as president, media and partner solutions. Mozarsky was formerly executive vice president and global chief commercial officer for PR Newswire.Meredith Corporation has named Lisa Clune as SVP and general manager of MXM's Health Practice, BIG Communications.... Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-28 00:00:00 UTC ]
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