Four digital media thought leaders on what’s next for marketers in the new year

To keep pace with 2020, marketers will be forced to not only stay on top of ever-changing news, data and regulations, but will also need to invest in dynamic problem-solving methods. The post Four digital media thought leaders on what’s next for marketers in the new year appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2020-01-08 21:27:51 UTC ]
News tagged with: #year appeared #digital media

Other Publishing stories related to: 'Four digital media thought leaders on what’s next for marketers in the new year'


Why Did the Word “Paperback” Precede “Hardback” by 100 Years?

Why did the word 'paperback' appear one hundred years earlier than 'hardback,' when hardbacks had been around much longer? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-18 00:00:00 UTC ]
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Joshua Tallent of Ebook Architects on the State of Digital Publishing

Joshua Tallent, well-known ebook expert and founder of Ebook Architects, shares his views on current issues in digital publishing and ebook development. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joshua tallent #ebook architects #digital publishing


German market rise follows flat 2012

A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller

[ The Bookseller | 2013-06-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online booksellers


Consumer rights bill 'will boost sale of digital content'

Richard Mollet, chief executive of The Publishers Association, has welcomed the "clarity... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #richard mollet #publishers association


Philip Pullman Calls for UK Authors to Be Paid for Digital Library Loans

In the UK, authors are paid by the government when their physical books are borrowed (around 6p per loan), but digital titles are not yet a part of that agreement. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #uk authors #physical books #digital titles


Daily Mail: digital-only book reviews will be 'customary'

  The Daily Mail's consultant literary editor Jane Mays has predicted that reviewing... Continue reading at The Bookseller

[ The Bookseller | 2013-06-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #daily mail #book reviews


Apple tells price fixing courtroom it owns 20 percent of the ebook market

Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget

[ Engadget | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #court -- #ebook market #online store


Apple's E-Book Market Share Is Bigger Than You Think

The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD

[ AllThingsD | 2013-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ebook market


National Geographic Aligns Print, Digital Content Teams

  Lauded for its digital content recently, National Geographic is taking steps to sync that award-winning multimedia content across all channels.  Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #national geographic #taking steps


Helping Readers Make Sense of Your Digital Brand Offers

Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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HC runs digital innovation contest

  HarperCollins is challenging developers to create new digital products that reimagine... Continue reading at The Bookseller

[ The Bookseller | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital products


Facing Challenges, Mexico Commits to Digital Publishing Push

Mexico's digital publishing industry has been hampered by low internet penetration, yet the government and publishers are fighting to move ahead and innovate. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #move ahead


Making Sense of Marketing Services

For all the activity around “marketing services,” publishers in general still have a lot to learn when setting up a sales operation around this kind of service strategy. The lessons typically center on three core buckets: Culture, market approach and data. Continue reading at Folio Magazine

[ Folio Magazine | 2013-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing services #sales operation


SkyDrive, Complex team up for digital magazine distribution

Microsoft’s SkyDrive will host the latest digital issue of Complex magazine, in what might be an effective cost-saving solution for niche publications. Microsoft representatives also indicated that a similar partnership would be revealed on Thursday, with more of a pop-culture bent. The Complex... Continue reading at PC World

[ PC World | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print versions #digital edition #cut costs


What the Toronto Star, Chicago Tribune and Other Media Companies Have Learned From Publishing eBooks

In the last year, plenty of media and content companies have started publishing ebooks for the first time. In a panel at the Publishers Launch conference at Book Expo America on Wednesday, several of them discussed what they’ve learned from ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-06-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media companies #ve learned #toronto star #chicago tribune #content companies


Is this the worst book of the year?

There are so many things wrong with the new book The MILF Diet by former Whole Foods chef Jessica Porter it's difficult to know where to begin. But its name is probably the most glaring so let's dive in there. Continue reading at Stuff

[ Stuff | 2013-06-03 00:00:00 UTC ]
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Donaldson: media ignores children's books

Children's Laureate Julia Donaldson has criticised the media for a lack of review and feature... Continue reading at The Bookseller

[ The Bookseller | 2013-06-03 00:00:00 UTC ]
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Seeing Through Digital Eyes At The Biggest Book Expo In The Country

Book Expo America, BEA, used to be the place to go to get your hands dirty with printer's ink--all the books were hot off the presses. Now the annual industry gathering at New York City's Javitz Center has been increasingly invaded by geeks. I'm one of these geeks, despite the fact that I've... Continue reading at Fast Company

[ Fast Company | 2013-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #things digital #show floor #usual suspects #justice department #simon schuster


How to Launch a Successful Multiplatform Marketing Campaign in Nine Easy Steps

Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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Reuters Social Media Editor Joins Circa

Anthony De Rosa, social media editor for Reuters, is joining quick-hit mobile news curator Circa as Editor-in-Chief. Continue reading at Folio Magazine

[ Folio Magazine | 2013-05-29 00:00:00 UTC ]
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