Last week, Forbes launched its website redesign along with the newly created, artificially intelligent content management system, affectionately named Bertie after brand founder B.C. Forbes. Over the course of 18 months, Salah Zalatimo, head of product and tech, lead his team to build the CMS, which he prefers to call a publishing platform “because it really goes well beyond what a normal content management system does.” Having celebrated its 100th anniversary last year, Zalatimo says that Forbes wanted to head into its next century of existence by using all of the tools available to it. “We have a pretty unique business model and so there’s no feasible way that an off-the-shelf publishing platform would ever be able to serve us and be able to be used without any limitation.” Forbes’ previous CMS was created as an extension of WordPress, but this isn’t the brand’s first custom-built publishing platform. Falcon, its first proprietary CMS, had been licensed out to other companies a few years ago until being phased out entirely. Bertie was built to better integrate multimedia into stories with the help of AI to make articles as reader-friendly as possible. “The biggest change for us was introducing a new article template, which is geared specifically towards integrating all the different elements into one story,” he says. He continues that the easier integration of multimedia will provide readers with more control in how they consume the content. “They can kind of skim over... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-07-20 00:00:00 UTC ]
News tagged with:
#days ago
#immersive experience
#competitive advantage
Forbes Media has struck a strategic partnership with Techonomy Media, a new media business founded last year by former Fortune magazine editors and writers David Kirkpatrick, Peter Petre and Brent Schlender. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#forbes media
#strategic partnership
#brent schlender
In the meat grinder of digital content, search results, link journalism and aggregators can often blur the origins of a story, let alone the identity of the author behind it. Now Google is launching a program that highlights the people creating the content in search results. Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-05 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#digital content
#search results
Written By: Katie Allen Publication Date: Mon, 23/05/2011 - 09:22 John Blake is to offer an unofficial guide to the witticisms of actor, TV presenter, writer, comedian and noted Twitter-phile Stephen Fry. The Wit and Wisdom of Stephen Fry, to be published in October, will be a collection of... Continue reading at The Bookseller
[ The Bookseller | 2011-05-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#stephen fry
#tv presenter
Forbes has signed on to Flipboard, the social mag app for the iPad that is beginning to get the stamp of approval from publishers (the Oprah Winfrey Network and Oprah.com just signed on to be official partners with Flipboard on April 14). Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-05 00:00:00 UTC ]
More news stories like this |
Publication Date: Wed, 23/03/2011 - 07:50 Writer, journalist and editor Peter Forbes' exploration of mimicry and camouflage in nature, art and warfare has been awarded the £50,000 Warwick Prize for Writing. His Dazzled and Deceived (Yale University Press) was described by chair of judges... Continue reading at The Bookseller
[ The Bookseller | 2011-03-23 00:00:00 UTC ]
More news stories like this |
John P. Loughlin, EVP and GM of Hearst Magazines, kicked off DMA's Circulation Marketing Day at the Time Inc. Conference Center in New York City as keynote speaker. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#hearst magazines
#keynote speaker
Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad platform
Rockville, MDB-to-b media company Access Intelligence announced today the acquisition of Red 7 Media, owner of Folio: Magazine and several other leading media brands. Continue reading at Folio Magazine
[ Folio Magazine | 2011-02-17 00:00:00 UTC ]
More news stories like this |
By Tim Conneally, Betanews Amazon on Monday pre-released a software update for Kindle e-readers running the 3.0 software which updates the interface for magazines and newspapers, adds a quick review section at the end of each book, and adds page numbers that match Kindle books with their print... Continue reading at Betanews
[ Betanews | 2011-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social activity
#general public
#social networks