Forbes Launching Digital Ad Platform

Forbes is launching an ad platform that combines the Forbes Media Network with a new audience segmentation effort called FAST and offers custom units that blend advertising with content according to user preferences. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-02-22 00:00:00 UTC ]
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High Impact Ads on the Rise for MPA Members

While it may not apply to overall advertising budgets, "big" was in for individual ad pages that ran in MPA member magazines in 2010. According to data collected by MagazineRadar, high-impact ads that ran on heavy stock were up 19 percent in 2010 and the actual ad size increased as well: the... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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eBookFling Brings Digital Libraries to Kindle, Nook

Borrowers can create a wish list queue of books they would like to read and lenders earn 1 credit for every 5 books they list on the site as available for borrowing. Continue reading at PC World

[ PC World | 2011-01-27 00:00:00 UTC ]
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Barnes & Noble Digital Newsstand Passes 650,000 Periodical Downloads

While publishers and Apple haggle over the pending launch of a digital newsstand, Barnes & Noble took the opportunity to remind everyone that it not only has a functional newsstand, but it's chugging right along. Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-27 00:00:00 UTC ]
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Paste Returns? Music Mag Acquired, Set to Relaunch as Digital Edition

The assets of music magazine Paste—which folded in print last fall but kept Pastemagazine.com alive—have been sold to Wolfgang's Vault, owner of a variety of music sites including Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-26 00:00:00 UTC ]
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Digital Soars, Print Improves For Meredith in Second Quarter

Total revenue jumped 9 percent to $367 million for Meredith Corp in the second quarter of fiscal 2011, driven by strong advertising growth and integrated marketing services. Total advertising revenue for the first six months of fiscal 2011 jumped 11 percent to $420 million (with total revenue of... Continue reading at Folio Magazine

[ Folio Magazine | 2011-01-25 00:00:00 UTC ]
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