For Associations Balancing Print vs. Digital, Understanding Your Membership is Key

Digital publishing may be the cheaper alternative, but only if it doesn't alienate your audience. The post For Associations Balancing Print vs. Digital, Understanding Your Membership is Key appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-23 00:00:00 UTC ]
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Six Questions for Kenya Publishers Association Chair Lawrence Njagi

Ahead of the International Publishers Association seminar in Nairobi, Kenya Publishers Association chair Lawrence Njagi looks at agenda-setting issues. The post Six Questions for Kenya Publishers Association Chair Lawrence Njagi appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-22 05:30:09 UTC ]
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Life After Print: How 3 Magazines Are Navigating Their New Business Models

As consumers and advertisers continue to shift their attention to digital media platforms, traditional print publishers are increasingly coming to the difficult decision that their future doesn’t include a print publication at all—or at least not one with a regular frequency. In the last month... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-21 14:39:41 UTC ]
More news stories like this | All news stories tagged with: #lead generation

Digital Publishing: Being Transparent Will Help Newspapers Gain the Trust of Readers

It’s hard to go a month these days without seeing yet another report decrying the lack of trust readers have Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-05-21 07:00:51 UTC ]
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International Publishers Association Partners With UAE’s Dubai Cares on African Challenges

The new IPA-Dubai Cares partnership provides close to $1 million for efforts ‘to address pressing African publishing ecosystem challenges.' The post International Publishers Association Partners With UAE’s Dubai Cares on African Challenges appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-20 21:34:57 UTC ]
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'We don't understand the impacts': Former Facebook exec calls for more government scrutiny

The tech giant's former NZ and Aus boss calls for more examination following the surprise election win in Australia. Continue reading at Stuff

[ Stuff | 2019-05-19 21:15:47 UTC ]
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Vanity Fair Digitizes Archives, the Latest on the Quad/LSC Merger and Other Industry Notes

Chris Roush Talking Biz News Founder Ready to Pass the Torch Talking Biz News founder Chris Roush announced on Wednesday that he's ready to move on from the site, which tracks job changes and other day-to-day news in the field of business journalism. "After 14 years of running Talking Biz... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 16:55:48 UTC ]
More news stories like this | All news stories tagged with: #current openings #managing editor #golf digest

Bonnier Corp. Taps New Group Digital Director | People on the Move

[caption id="attachment_158881" align="alignright" width="150"] Amy Schellenbaum[/caption] Bonnier Corp. promoted Amy Schellenbaum to the role of group digital director for Bonnier Media this week. Schellenbaum, who has served as the online director of Popular Science for the past three years,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-16 15:40:09 UTC ]
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International Publishers Association Names Jessica Sänger To Lead Copyright Committee

Following her engagement in the development of the European copyright directive, Jessica Sänger now will helm the IPA's important copyright committee. The post International Publishers Association Names Jessica Sänger To Lead Copyright Committee appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-15 00:00:00 UTC ]
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Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils

Google unveils new digital ad formats, and Facebook issues a warning

Google is giving advertisers a ton of extra digital real estate, adding new promotional formats to online search, YouTube and its increasingly popular Discover service. Meanwhile, Facebook Inc. is close to rolling out a long-awaited privacy feature, but it issued a warning to advertisers... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-05-14 18:20:00 UTC ]
More news stories like this | All news stories tagged with: #online search #promotional formats #giving advertisers #facebook issues #google unveils

Retail Spotlight: Palas Print

A dual-language bookshop near to Caernarfon’s World Heritage site is bucking the high street decline by concentrating on community and local publishing. Continue reading at The Bookseller

[ The Bookseller | 2019-05-11 00:00:00 UTC ]
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Who Said Print Was Dead? What’s Behind the Proliferation of New Titles

Imagine the novel idea of being able to read the news without a pop-up ad or a screen notification for a new email or a tweet from the White House. As some magazines have gone digital-only, other big publishers and brands have reversed course and leaned deeper into the ultimate lean back... Continue reading at AdWeek

[ AdWeek | 2019-05-07 00:00:00 UTC ]
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Spain’s Readmagine and Digital Distributors Meeting Announce Programming

The Readmagine event in Madrid this June includes the International Digital Distributors Meeting and discussions on ebooks, AI, and other tech topics. The post Spain’s Readmagine and Digital Distributors Meeting Announce Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-07 00:00:00 UTC ]
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NewFronts or TV upfronts? Lines blur as digital publishers mature

The themes of the 2019 Digital Content NewFronts all felt very familiar: Digital publishers spoke profusely about brand safety, original programming and scale. They are the same themes that will likely dominate the upfronts later this month, when TV networks pitch their new programming and ad... Continue reading at Advertising Age

[ Advertising Age | 2019-05-04 00:00:00 UTC ]
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Are Performance-Based Marketplaces the Solution to Digital Media’s Demise?

BuzzFeed. HuffPost. Vice. Those are just a few of the digital media darlings that have been forced to make significant cuts to their staffs since the start of the year. Many of these organizations were destined to hit a wall on their hyper-growth model as the profits simply couldn’t cover the... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-02 00:00:00 UTC ]
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New Speakers in the International Publishers Association Nairobi Seminar

An award-winning teacher, a leader in indigenous-language publishing, and a publisher called "the father of African publishing" are on the bill in Kenya. The post New Speakers in the International Publishers Association Nairobi Seminar appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-05-01 00:00:00 UTC ]
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Platforms Are Striving to Balance Effectiveness for Advertisers With Not Annoying Consumers

Platforms and publishers today face an age-old challenge when it comes to advertising: creating and carrying ads that are effective for the advertiser without annoying the consumer. MediaLink kicked off Digital Content NewFronts today with its annual breakfast and panel during which four... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism

The leading author-advocacy trade organization in the United States announces that it's in talks with Amazon on issues of 'plagiarism and scams.' The post US Authors Guild Praises Nora Roberts’ Legal Action on Digital Plagiarism appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-04-30 00:00:00 UTC ]
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New York's BISG explores 'new normal' of printing and paper problems

Kobo c.e.o. Michael Tamblyn gave the closing keynote at the Book Industry Study Group's annual meeting in New York last week, describing how publishers lose money by leaving it on the digital table. Continue reading at The Bookseller

[ The Bookseller | 2019-04-30 00:00:00 UTC ]
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