Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.The 57 will be tapped to help amplify marketing campaigns through their own social media feeds, by producing custom content for GQ and their own websites, and by appearing in print ads, according to Mr. Mitchell. Four men from the GQ57, for instance, are slated to appear in a custom advertising campaign for retailer Express in GQ's September issue. The campaign includes print pages as well as an extensive digital component, with an interactive shoppable mosaic, display ad units and video interstitials.The GQ57 includes Blake Scott, a style blogger with more than 100,000 followers on Instagram; Tyler Stewart, who oversees the popular Tumblr I Wear Cool Socks; and Sabir M. Peele, founder and creative director of the popular blog Men's Style Pro. (He was also named one of America's best-dressed real men by GQ rival Esquire.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
The deal was an example of how publishers are leaning on each other to grow their share of the digital ad pie that’s increasingly going to the tech giants. The post Conde Nast is out of its sales partnership with NBCU and Vox Media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-03-19 00:00:00 UTC ]
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It's that time of year again: TV networks and digital publishers will begin making their annual pitches to media buyers and marketers in an arms race to snag dollars for next season.Viacom-owned Nickelodeon will kick things off in March, followed by Hallmark Channel parent Crown Media.... Continue reading at Advertising Age
[ Advertising Age | 2018-02-14 00:00:00 UTC ]
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AMP Stories. Credit: GoogleGoogle has launched AMP Stories, a feature that lets publishers create content similiar to Instagram Stories, but for mobile websites.AMP, short for Accelerated Mobile Page, loads content extremely fast. The open-source project was led by Google roughly two years ago,... Continue reading at Advertising Age
[ Advertising Age | 2018-02-13 00:00:00 UTC ]
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Fred Santarpia, Conde Nast's chief digital officer, discussed the publishing giant's paywall strategy, e-commerce plans and more. The post More paywalls are ‘highly likely’: A Digiday+ Slack town hall with Conde Nast’s Fred Santarpia appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-02-02 00:00:00 UTC ]
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The New York Times, Conde Nast and Time Inc. have hired talent from e-commerce and retail companies for their consumer marketing skills. The post In the hunt for consumer revenue, publishers are hiring e-commerce marketing veterans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-11-02 00:00:00 UTC ]
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As sexual harassment accusations sweep through many industries, the selection of a new editor has become a prism through which to read a changing landscapeThe publishing industry guessing game over who will assume Vanity Fair’s leadership role from long-serving superstar editor Graydon Carter... Continue reading at The Guardian
[ The Guardian | 2017-10-28 00:00:00 UTC ]
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Pavilion Books has appointed Helen Lewis, formerly of Quadrille, to the new role of creative director. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Translation is hiring John Fulbrook as group creative director, design. Fulbrook was most recently group creative director, SVP at The Martin Agency, where he has worked since 2010. Before that he was creative director at an agency called Collins. He got his start in design as senior art... Continue reading at Advertising Age
[ Advertising Age | 2017-10-09 00:00:00 UTC ]
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With ad revenue challenging, magazine publishers including Time Inc. and Conde Nast are doubling down on brand licensing. The post Why Time, Conde Nast and other magazine publishers are charging into brand licensing appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-13 00:00:00 UTC ]
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Anheuser-Busch InBev has quietly moved into the digital publishing business with a series of investments in websites that cover beer culture and the rising craft beer industry. But the slow move by the nation's largest brewer into the editorial business is raising conflict-of-interest questions... Continue reading at Advertising Age
[ Advertising Age | 2017-06-07 00:00:00 UTC ]
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Ronnie Fairweather, creative director at Penguin Random House Children’s, is retiring after nearly 30 years with the publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-05-18 00:00:00 UTC ]
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Fashion and beauty retailers are following in the footsteps of publishers like Conde Nast and BuzzFeed by setting up shop in Austin. The post Why fashion and beauty brands are setting their sights on Austin appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-04 00:00:00 UTC ]
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A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
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HTC has unveiled Vivepaper, an app that lets Vive users check out interactive, VR content from publishers like Conde Nast. After you don the headset and scan a physical AR booklet, you can peruse a virtual magazine and load up 360-degree videos, 3D c... Continue reading at Engadget
[ Engadget | 2016-10-28 00:00:00 UTC ]
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Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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Nosy Crow’s Stephanie Amster is set to join Bloomsbury’s Children’s and Educational Division as creative director. Continue reading at The Bookseller
[ The Bookseller | 2016-05-28 00:00:00 UTC ]
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HarperCollins Children’s Books has promoted Rachel Denwood to publisher and appointed Val Brathwaite from Bloomsbury to the newly created role of creative director. Continue reading at The Bookseller
[ The Bookseller | 2016-03-22 00:00:00 UTC ]
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Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
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The year in print is ending on a down note, and not just because Conde Nast's Details and Time Inc.'s All You have breathed their last. Only 96 magazines launched in 2015, a 35% drop from the prior... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2015-12-15 00:00:00 UTC ]
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Details magazine will cease publication after the December/January issue, Conde Nast said on Wednesday.The magazine, founded in 1982 and acquired by Conde Nast in 1988, averaged paid and verified circulation of 560,212 in the first half of the year, up from 524,791 a year earlier, according to... Continue reading at Advertising Age
[ Advertising Age | 2015-11-18 00:00:00 UTC ]
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