Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.The 57 will be tapped to help amplify marketing campaigns through their own social media feeds, by producing custom content for GQ and their own websites, and by appearing in print ads, according to Mr. Mitchell. Four men from the GQ57, for instance, are slated to appear in a custom advertising campaign for retailer Express in GQ's September issue. The campaign includes print pages as well as an extensive digital component, with an interactive shoppable mosaic, display ad units and video interstitials.The GQ57 includes Blake Scott, a style blogger with more than 100,000 followers on Instagram; Tyler Stewart, who oversees the popular Tumblr I Wear Cool Socks; and Sabir M. Peele, founder and creative director of the popular blog Men's Style Pro. (He was also named one of America's best-dressed real men by GQ rival Esquire.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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The first day of the ABA's annual conference tackled topics including the basics of bookselling, marketing and media strategies for booksellers in the digital age, and how publishers can make booksellers' lives easier. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-13 05:00:00 UTC ]
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Breaking the rules: That's how many branding experts viewed Barnes & Noble's new, idiosyncratic approach to its store designs as it mounts a comeback and tries to fend off the likes of Amazon. "Unpredictable and dynamic" is how CEO James Daunt described the new... Continue reading at AdWeek
[ AdWeek | 2024-02-07 19:31:31 UTC ]
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Bricks-and-mortar bookshops anchor neighborhoods, while a book bus and pop-ups take their shelves on the road. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-26 05:00:00 UTC ]
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An inside look at the debut speculative novel so charming that Avid Reader Press executive editor Margo Shickmanter preempted it from her bathtub. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-01-16 05:00:00 UTC ]
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If you thought Big Tech’s dreadful year of layoffs would be confined to 2023, you’re (sadly) mistaken. Audible laid off around five percent of its employees on Thursday, which Variety reports is “just over 100 staffers.” The cuts in the audiobook division are part of parent company Amazon’s most... Continue reading at Engadget
[ Engadget | 2024-01-11 22:00:11 UTC ]
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When I’m away from home and don’t have access to my big desktop displays, it feels like I’m missing a limb. Unfortunately, there’s a limit to how big a portable monitor can really be. After a certain point, it’s not going to fit in a reasonably sized bag. ASUS’s ZenScreen Fold solves that... Continue reading at Engadget
[ Engadget | 2024-01-10 20:40:09 UTC ]
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When e-readers like the Amazon Kindle burst onto the scene, they were predicted to bring about the death of the print book — and maybe the independent bookstore too. But publishing sales data and on the ground observations from booksellers indicate that neither prediction has come true. Continue reading at CBC
[ CBC | 2023-12-17 09:00:00 UTC ]
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With leading support from Hachette UK and Oxford University Press, Book Aid's shipment for kids and adults is in distribution. The post A Shipment of 25,000 Books to Ukraine: Book Aid International appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-15 21:37:46 UTC ]
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In her farewell as a PW columnist, Sari Feldman reflects on the importance of reading instruction, inspired by her new full-time gig: grandmother. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-15 05:00:00 UTC ]
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Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday
[ Digiday | 2023-12-14 15:56:06 UTC ]
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As many as 17,000 students were among the largest turnout on record for Italy's book fair showcasing independent publishers. The post Italy: ‘Più libri più liberi’ Book Fair: A Record 115,000+ Attendees appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-11 18:20:42 UTC ]
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Payment revealed after ABC agreed to pay him $150,000 and remove Facebook video of Brittany Higgins and Grace Tame speech at National Press ClubGet our morning and afternoon news emails,free app or daily news podcastNews Corp agreed to pay Bruce Lehrmann $295,000 to drop a defamation suit he... Continue reading at The Guardian
[ The Guardian | 2023-12-06 12:10:09 UTC ]
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The Mexican book chamber's commission on sustainability and issues in diversity has gained traction, according to officials at a session at the Guadalajara Book Fair. The post At Guadalajara: Mexico’s Publishers Promote Sustainability, Social Responsibility appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-04 14:25:42 UTC ]
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The bimonthly magazine, which covers and reviews audiobooks, has named its Best Audiobooks of 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-29 05:00:00 UTC ]
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Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian
[ The Guardian | 2023-11-25 16:00:53 UTC ]
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Project Gutenberg's AI audiobook project is yet another instance of AI encroaching on the book industry. But how do the audiobooks sound? Continue reading at Book Riot
[ Book Riot | 2023-11-22 11:36:00 UTC ]
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Broadcaster NDR launches investigation after Hubert Seipel admits receiving support for work on two books on Russian leaderA German publisher has announced a stop to the sale of books authored by a leading journalist and Russia expert after an investigation showed he had received at least... Continue reading at The Guardian
[ The Guardian | 2023-11-15 14:31:23 UTC ]
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The Aspen Words Literary Prize in issue-driven fiction lists its seventh season's longlist, with a winner announcement in April. The post The #35,000 Aspen Words Literary Prize Names Its 2024 Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-08 22:42:17 UTC ]
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Today in London, the British Academy announced the winner of the 11th British Academy Book Prize for Global Cultural Understanding: Courting India: England, Mughal India and the Origins of Empire by Nandini Das. “Nandini Das has written the true origin story of Britain and India,” said Professor... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-31 19:20:23 UTC ]
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