Here's the pitch Conde Nast's GQ magazine is giving marketers: Spend at least $100,000 with us and get access to 57 "elite" GQ readers who will help promote your brand across print and digital. The program, called GQ57, is the magazine's latest effort to tap digital-ad budgets by enlisting readers, according to Chris Mitchell, VP-publisher at GQ, part of Conde Nast.The 57 will be tapped to help amplify marketing campaigns through their own social media feeds, by producing custom content for GQ and their own websites, and by appearing in print ads, according to Mr. Mitchell. Four men from the GQ57, for instance, are slated to appear in a custom advertising campaign for retailer Express in GQ's September issue. The campaign includes print pages as well as an extensive digital component, with an interactive shoppable mosaic, display ad units and video interstitials.The GQ57 includes Blake Scott, a style blogger with more than 100,000 followers on Instagram; Tyler Stewart, who oversees the popular Tumblr I Wear Cool Socks; and Sabir M. Peele, founder and creative director of the popular blog Men's Style Pro. (He was also named one of America's best-dressed real men by GQ rival Esquire.) Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-08-08 00:00:00 UTC ]
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Amazon's latest version of its popular Kindle Paperwhite has arrived, marking the sixth iteration if you're keeping score at home. The new model is the thinnest Paperwhite yet and has a refreshed 7-inch screen that's a touch larger than the previous model's 6.8-inch display. It also has the... Continue reading at Engadget
[ Engadget | 2024-10-16 13:00:50 UTC ]
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Unleashed, which covers Johnson’s time as mayor of London, foreign secretary and prime minister, was the bestselling book of the weekBoris Johnson’s memoir, Unleashed, sold 42,528 copies in its opening week after being published on 10 October, making it the bestselling book of last week.This... Continue reading at The Guardian
[ The Guardian | 2024-10-15 14:27:52 UTC ]
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The Brooklyn, N.Y.–based indie comics shop launched a GoFundMe on October 6 in an effort to remain in its location for another three years. It exceeded its $79,200 goal in two days. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-08 04:00:00 UTC ]
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Penguin has renewed its master publishing deal with BBC Studios for the hit preschool animated series Bluey. Bluey books have sold more than 20 million copies in 22 languages worldwide, including 8.5 million in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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The publisher has adopted thresholds for how many users and impressions can serve as the deterministic basis and for how many categories can be in its contextual taxonomy. Continue reading at Digiday
[ Digiday | 2024-09-25 04:01:00 UTC ]
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The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek
[ AdWeek | 2024-09-24 13:00:00 UTC ]
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Stevie Wilson: Tablets Are a New Way for Prisons to Profit off the Incarcerated In 2015, the PA DOC introduced tablets sold by GTL (now Viapath) to the general population. We were told we would be able to send and receive emails, buys songs and books, submits requests to staff and order... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-20 08:56:11 UTC ]
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The publishing house is booming thanks to sci-fi and fantasy novels – and a love of artisanal editions Founded in 1947, the Folio Society was once a membership club known for publishing classic tomes and history books, with a customer base of predominantly “old white men”, according to its... Continue reading at The Guardian
[ The Guardian | 2024-09-08 10:00:45 UTC ]
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We’re celebrating our 15th birthday, which makes us about as old as Poe would have been in literary magazine years. In honor of this glorious milestone, we’re throwing a party! Join our esteemed hosts, Emma Copley Eisenberg, Vanessa Chan, Deesha Philyaw, and Clare Sestanovich, as well as EL... Continue reading at Electric Literature
[ Electric Literature | 2024-09-06 11:15:00 UTC ]
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Manning joined S&S's flagship imprint in 2016 and was named VP and executive editor in 2022. He succeeds S&S CEO Jonathan Karp, who has held down the role since the 2022 departure of Dana Canedy. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-04 04:00:00 UTC ]
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Ahead of its congress, the International Publishers Association opens a '1,000 Actions' campaign for the Sustainable Development Goals. The post IPA’s Congress Countdown: The 1,000 Actions Campaign for the SDGs appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-29 21:08:16 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-27 13:11:45 UTC ]
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With a battery life of up to six weeks, this will be your “everyday, everywhere companion.” Continue reading at HuffPost
[ HuffPost | 2024-08-26 15:14:10 UTC ]
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Sound & Vision was so revered that Apple brought its first iPod to its offices by hand. It’s now a victim of the industry it coveredSound & Vision once commanded respect. Sony, Netflix, even 60 Minutes all visited the magazine’s 45th floor offices north of Times Square. Apple... Continue reading at The Guardian
[ The Guardian | 2024-08-21 13:30:07 UTC ]
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5 to 9 Books, a new online-only bookstore run through Bookshop.org and Libro.fm, aims to help burned out professionals and new retirees cope with the stresses of life by introducing them to new hobbies and feeding their passions. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-19 04:00:00 UTC ]
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This fall, children’s books from indie presses emphasize finding one’s voice and choosing one’s own adventure. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-16 04:00:00 UTC ]
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The Hawthornden Foundation has made possible these grants going to 49 nonprofit programs serving readers and writers. The post The US National Book Foundation Issues $350,000 in Grants appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-08-14 22:42:47 UTC ]
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Susan Wojcicki, best known as the head of YouTube but also a key player in convincing the book world to allow Google to scan books into its search engine, died of lung cancer on August 9. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-14 04:00:00 UTC ]
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The award—a collaboration between Freedom Reads, the National Book Foundation, and the Center for Justice Innovation—is judged by more than 200 incarcerated individuals from 12 prisons across six states, making it the first of its kind in the U.S. Imani Perry's 'South to America: A Journey Below... Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-07 04:00:00 UTC ]
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Reps say Spanish-language large print books are a great way for young English-language learners to improve their reading skills while staying connected to their cultural backgrounds and enjoying the same works as their English-speaking peers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-07-26 04:00:00 UTC ]
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