Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian
[ The Guardian | 2023-09-14 10:56:45 UTC ]
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While the international book publishing trade holds sway at Frankfurt, academic programming will make a strong showing in October. The post Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 21:37:52 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Microsoft reportedly published — and retracted — an AI-generated article that recommended people visit a Canadian food bank as a tourist attraction. The article “Headed to Ottawa? Here’s what you shouldn’t miss!” included recommendations for catching a baseball game, honoring fallen soldiers at... Continue reading at Engadget
[ Engadget | 2023-08-18 18:27:01 UTC ]
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The FT Business Book of the Year issues a 15-title longlist, with a six-title shortlist ahead and a winner to be named in December. The post London’s FT Business Book of the Year: A 15-Title Longlist appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-16 16:57:51 UTC ]
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My husband, a professor of electrical engineering by trade, is the kind of obsessive for which I have an affinity in my writing life. A refugee born in Latvia, John loves Latvian rye bread fervently. He eats Latvian rye several times a day and is unable to leave home without a five-pound loaf... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-16 09:50:36 UTC ]
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Dave Limp, Amazon’s Senior Vice President of Devices and Services, has announced his pending retirement from the company. Limp has been with the company for nearly 14 years and, as his title suggests, oversaw Amazon’s transition into dedicated hardware devices like Kindle e-readers,... Continue reading at Engadget
[ Engadget | 2023-08-15 18:23:15 UTC ]
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In 2019, Samsung released the original Galaxy Fold, the first phone with a flexible display (not counting pretenders like the Royole Flexpai). And even though it had more than its fair share of flaws, you could see its potential. Over the next couple of years, Samsung refined its flagship... Continue reading at Engadget
[ Engadget | 2023-08-09 14:00:02 UTC ]
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The Financial Times is joined this year by Schroders, with added support from Nikkei, in the £30,000 Business Book of the Year award. The post In London, Schroders Backs the Business Book of the Year Award appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-08-07 20:19:16 UTC ]
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Adrian Tomine adapted his graphic novel 'Shortcomings' into a film directed by Randall Park, resulting in an effective, at times transgressive rom-com Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-08-04 20:10:33 UTC ]
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You and the Universe, adapted from his posthumous 2020 Earth Day message, will bring the late physicist’s ‘extraordinary work to life for readers of all ages’A new children’s picture book by Stephen Hawking is due to be published six years after the theoretical physicist’s death.You and the... Continue reading at The Guardian
[ The Guardian | 2023-08-04 12:26:34 UTC ]
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Harry Potter and the Cursed Child is marking its seventh anniversary at London’s Palace Theatre Continue reading at BBC News
[ BBC News | 2023-07-30 06:50:32 UTC ]
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Chris Pearson told CBC News he was on his boat in the East Kootenay with his friend Jason when their kids came running over to tell them a little girl was floating in the waters of Wasa Lake. Continue reading at CBC
[ CBC | 2023-07-26 23:27:15 UTC ]
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Amazon has the company’s Kindle Kids e-reader on sale for 33 percent off right now. Its $80 price (usually $120) is nearly as low as it was on Prime Day, making it an ideal time to surprise your little one(s) with the gift of distraction-free reading. The device is an Engadget recommendation in... Continue reading at Engadget
[ Engadget | 2023-07-25 19:20:11 UTC ]
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Controversial owner Wendy McCaw has shut down Santa Barbara News-Press, which won Pulitzer prize in 1962The longest-running newspaper in southern California has ceased publication after filing for bankruptcy.The Santa Barbara News-Press has posted its last online edition after ceasing print... Continue reading at The Guardian
[ The Guardian | 2023-07-24 12:36:36 UTC ]
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Jerusalem's Educational Bookshop has focused on Palestinian literature and nonfiction since its first location opened in 1984. The post Jerusalem’s Educational Bookshop at 39 Years: ‘The Palestinian Point of View’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-11 18:34:49 UTC ]
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The manga new releases out July 2023 include a sweet high school romance, adventures at magic school, a body swap horror story, and lots more! Continue reading at Book Riot
[ Book Riot | 2023-07-06 10:33:00 UTC ]
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A ton of Dungeons and Dragons hardcover rulebooks are on sale today for about 40% off, from the basics to the more advanced. Continue reading at Book Riot
[ Book Riot | 2023-07-05 13:24:17 UTC ]
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One of the world’s oldest newspapers, the Vienna-based Wiener Zeitung, is ending its daily print run after more than three centuries Continue reading at ABC News
[ ABC News | 2023-06-30 10:46:38 UTC ]
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Six months after the beloved literary magazine Bookforum announced its December 2022 issue would be its last, the Nation announced its resurrection. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-06-24 00:21:58 UTC ]
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