Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Barnes and Noble has announced their Book of the Year for 2023 — plus the inaugural winner of their Author of the Year award. Continue reading at Book Riot
[ Book Riot | 2023-11-13 15:03:30 UTC ]
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Barnes & Noble has released the finalists for their Best Books of the Year. The 12 books include a mix of genres and age categories. Continue reading at Book Riot
[ Book Riot | 2023-11-10 20:12:21 UTC ]
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The three-publisher program devised to elevate German open-access research publication reports that it expects a formal signing of a new accord within weeks. The post Research Publishing: Projekt DEAL, Springer Nature in New Five-Year Accord appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-11-08 21:43:12 UTC ]
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Our annual ranking of the world’s biggest book publishers was once again topped by the STM and legal giant, which toppled Pearson from its perch in 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-03 04:00:00 UTC ]
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Snippets of Michelle Williams’s narration of Britney Spears’s new memoir have proved explosively popular online. But what goes into selecting a celebrity reader for an audiobook? Continue reading at The New York Times
[ The New York Times | 2023-11-01 22:47:54 UTC ]
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Amazon's self-publishing arm has begun a beta test on technology allowing KDP authors to produce audiobook versions of their e-books using virtual voice narration. The audiobooks will be available wherever Audible titles are sold. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-11-01 04:00:00 UTC ]
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The celebrity memoir is booming. But while such books have become part of entertainers' brand management, the focus on salacious details poses risks. Continue reading at CBC
[ CBC | 2023-10-28 08:00:00 UTC ]
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The former English professor says there has been a learning curve moving from academia to the publishing industry, but she feels energized by the challenges. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-27 04:00:00 UTC ]
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Heartland Fall Forum, the last regional gathering of booksellers this year, kicked off yesterday with what promises to be a high energy show that drew 547 booksellers, authors, and exhibitors to Detroit for networking, education, and an opening night party at Third Man Records. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-19 04:00:00 UTC ]
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Tim O'Brien, author of the great novel 'The Things They Carried,' explains how COVID and Trump spawned 'America Fantastica,' his first novel in 20 years. Continue reading at Los Angeles Times
[ Los Angeles Times | 2023-10-13 10:00:10 UTC ]
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The program is one of a myriad of offerings from The Word, A Storytelling Sanctuary. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-13 04:00:00 UTC ]
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As reported by Publishers Weekly earlier this morning, Random House will publish Salman Rushdie’s new memoir, Knife: Meditations After an Attempted Murder, on April 16, 2024. The book will mark Rushdie’s first time speaking at length about the brutal attack he suffered while onstage at the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-10-11 15:03:03 UTC ]
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We're into day two of Amazon's second Prime Day sale event for 2023, and it's still a great opportunity to shop for your holiday gifts early — or get something for yourself. If you missed out on any of the deals from the company's Prime Day event in July, this year's... Continue reading at Engadget
[ Engadget | 2023-10-11 14:20:09 UTC ]
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Religion presses offer children and their families meaningful—and playful—stories for Christmas, Hanukkah, Easter, and Passover. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-11 04:00:00 UTC ]
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In his new work, the author of 'Such a Lovely Little War' and 'Saigon Calling' switches from memoir to graphic fiction to continue his story about the course of the Vietnam War. An 11-page excerpt. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-03 04:00:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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A right-wing book publisher has a solution to Scholastic Book Fairs: their own. That, plus this week's book censorship news. Continue reading at Book Riot
[ Book Riot | 2023-09-15 10:40:00 UTC ]
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Publishing figures defend Stranger Things star’s book, Nineteen Steps, after this week’s publication ignites criticism on social mediaThe publication of Stranger Things star Millie Bobby Brown’s debut novel has reignited a debate over ghostwritten celebrity books.Brown’s Nineteen Steps, inspired... Continue reading at The Guardian
[ The Guardian | 2023-09-14 10:56:45 UTC ]
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While the international book publishing trade holds sway at Frankfurt, academic programming will make a strong showing in October. The post Buchmesse’s 75th Year: ‘Frankfurt Academic’ Programming appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-09-11 21:37:52 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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