Four decades after debuting as an insert in a 1978 issue of Playboy, Food & Wine’s 40th Anniversary campaign celebrates not only its 24,000 published recipes and its collaborations with world-renowned chefs, but also the year of growth the brand experienced across its digital, social, video, events and print platforms. “The goal is to definitely mark the occasion, to mark our 40th year as a brand,” says editor-in-chief Hunter Lewis. “And to celebrate the people who left such an indelible mark on our food culture at large in America, but also who have made their impact in the pages of Food & Wine.” While the 40th Anniversary Special Edition issue serves as a documentation of F&W’s impact on the culinary space in America—featuring 40 of the “best-ever” recipes from each year of the brand’s history and features from brand-favorite celebrity chefs—Lewis says that the campaign is meant to transcend the print edition in order to serve as an “evergreen package online,” and serve as a high performer in newsletters and on social, including through the participatory campaign on Instagram, #cookthe40. For F&W, hashtag challenges through social media, like calling readers to cook the 40 featured recipes in the 40th Anniversary issue, often serve as a way to capitalize on audience engagement in an attempt to make any of the brand’s campaigns to have a well-rounded reach across its platforms. “We wanted feedback from people from our audience. We wanted to have a... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-08-31 00:00:00 UTC ]
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Harvard Common Press is augmenting its publishing efforts with investments in culinary and tech startups, as well as establishing a co-working space, the Food Loft, in Boston. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-05-19 00:00:00 UTC ]
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Parthian Books, Faber and Jonathan Cape all have English-language titles in the shortlist for the... Continue reading at The Bookseller
[ The Bookseller | 2014-05-09 00:00:00 UTC ]
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The Hay Festival and the BBC have linked up for a three-year global partnership which will see... Continue reading at The Bookseller
[ The Bookseller | 2014-05-01 00:00:00 UTC ]
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This year’s PW Rep of the Year award winner, Teresa Rolfe Kravtin, a commission rep with Southern Territory Associates since 2002, owes it all to Faith—or at least a good part of it. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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This past year I served on the selection committee for the American Library Association’s Andrew Carnegie Medals for Excellence in Fiction & Nonfiction—a task I undertook with a good amount of dread. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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Twenty years ago, if someone had told Pete Mulvihill, Kevin Ryan, and Kevin Hunsanger that they would one day own Green Apple Books, the store where they then worked, all three of them would have been “gob-smacked”—much like their reaction last month when they were told that their San Francisco... Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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The Savannah Book Festival announced plans to offer year-round author events, starting with Tami Hoag set to headline the Spring 2014 event. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-18 00:00:00 UTC ]
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A look at DC Comics periodical sales trends in 2013 shows strong titles at the top buoying some weaker titles at the bottom. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-15 00:00:00 UTC ]
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From fried chicken to ice-cream sandwiches and the future of the American diet, here are five May books we’re hungry for now. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-07 00:00:00 UTC ]
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Powering more than 50 e-bookstores for publishers specializing in such subjects as fiction, academic, professional and romance has given Qbend COO Kaushik Sampath many unique insights on e-retailing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-04 00:00:00 UTC ]
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Nobel laureate was told by publisher that 'people will shudder and be puzzled and confused' by reading Echo's BonesA previously unpublished story by Samuel Beckett will go on sale in bookshops for the first time, 80 years after his publisher rejected it as a nightmare read that gave him "the... Continue reading at The Guardian
[ The Guardian | 2014-03-30 00:00:00 UTC ]
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The 47-year-old San Francisco store behind California Bookstore Day is this year's winner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-28 00:00:00 UTC ]
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The gay lifestyle magazine Attitude was launched in 1994 and to celebrate its 20th anniversary, the editor Matthew Todd, who says it feels serendipitous that Attitude turns 20 just as people of the same sex can begin marrying in England and Wales, has picked some of his favourite covers from... Continue reading at The Guardian
[ The Guardian | 2014-03-28 00:00:00 UTC ]
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Although operating EBIT fell 4.9% in the year at Penguin Random House, executives at parent company Bertelsmann had nothing but good things to say about the results from the world’s largest trade publisher. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-26 00:00:00 UTC ]
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The Hobbit and Lord of the Rings author's version of epic Anglo-Saxon poem fleshes out heroes' past, says son who edited manuscriptHwæt! Almost 90 years after JRR Tolkien translated the 11th-century poem Beowulf, The Lord of the Rings author's version of the epic story is to be published for the... Continue reading at The Guardian
[ The Guardian | 2014-03-19 00:00:00 UTC ]
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Amazon Publishing plans to release more than 500 titles in the UK this year, the company's... Continue reading at The Bookseller
[ The Bookseller | 2014-03-19 00:00:00 UTC ]
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Veronica Henry has won the 2014 Romantic Novelists Association’s Romantic Novel of the Year... Continue reading at The Bookseller
[ The Bookseller | 2014-03-17 00:00:00 UTC ]
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It’s only appropriate, Graywolf Press publicity director Erin Kottke said, that the Minneapolis literary press would kick off its 40th anniversary celebrations on February 28 in Seattle during AWP. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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On the chilly evening of March 13, authors, editors, agents, publishers, and publicists crowded into the auditorium at the New School for the National Book Critics Circle Award ceremony, which celebrated the best titles released in 2013. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-03-14 00:00:00 UTC ]
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Amazon is tacking $20 onto the price of its Amazon Prime service, bringing the yearly cost to $99.This is the first price hike for Amazon Prime since it was introduced nine years ago. The service originally included just free two-day shipping on most orders, but has since expanded to offer Prime... Continue reading at PC World
[ PC World | 2014-03-13 00:00:00 UTC ]
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