Food Videos Are Now on the Menu at Condé Nast

The Condé Nast Food Innovation Group (FIG) is serving up something new for foodies. "There is a real need right now for innovative food programming," said Dawn Ostroff, president of Condé Nast Entertainment, the publisher's digital video, TV and film wing. So today, the company is launching The Food Innovation Group Video Network. The FIG was formed in the summer of 2014 when Condé Nast put Epicurious, its digital food and recipe brand, and Bon Appétit, its 60-year-old food lifestyle magazine, under the same roof. "We saw a huge opportunity in the marketplace," added Pam Drucker Mann, FIG's publisher and chief revenue officer. "The only real player in town is the Food Network." Drucker Mann noted that video has become a priority at FIG. Anytime a companion video was placed alongside a text story, Drucker Mann said traffic shot up: "Like, out-of-the-water." The Video Network is designed to be mobile-first, with much of the content presented vertically. "It's one of the few categories that really work on any of the platforms, but mobile in particular is a great way to be able to get access to information," said Ostroff. Millennials, who consume most of their media on mobile, are eating up stories about food. After fitness and fashion, food is the most popular category among millennials. Between an underserved—and young—audience and a growing shift toward digital content, FIG is confident advertisers in the space will get on board. "As we're seeing the younger... Continue reading at 'AdWeek'

[ AdWeek | 2015-10-12 00:00:00 UTC ]
News tagged with: #popular category #bon appetit #adam rapoport

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STREET WRITER: The literary video game we didn’t know we needed.

Tired of the subtweets? The peevish reviews? The [gasp] indecorous email sign-offs? Do you wish the literary world would just conduct its brawls out in the open for all to see? Well, now you can fight along at home with Street Writer, Maxwell Neely-Cohen’s absolutely wonderful literary homage to... Continue reading at Literrary Hub

[ Literrary Hub | 2021-02-04 14:06:11 UTC ]
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Barrington Stoke partners with Raúf to shine spotlight on food poverty

Barrington Stoke has acquired The Great (Food) Bank Heist, a "heartfelt adventure" from Onjali Q Raúf that will offer a child’s perspective on the rapidly increasing problem of food poverty in the UK. Continue reading at The Bookseller

[ The Bookseller | 2021-01-17 19:46:51 UTC ]
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Food, Shelter, and the Public Library

If there is any American institution that connects the threads of literacy, learning, and community welfare, it is the local public library. But without access to healthy food and safe housing, writes PW columnist Sari Feldman, no community can fully thrive, a fact driven home during this... Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-08 05:00:00 UTC ]
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Read Harder: A Food Memoir By an Author of Color

In this Read Harder Challenge post, we're recommending books for the task asking you to read a a food memoir by an author of color. Continue reading at Book Riot

[ Book Riot | 2020-12-21 11:31:00 UTC ]
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The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights

Filmmaker Grzegorz Jankowski's new video for the Polish Book Institute introduces New Books from Poland to international book publishers. (Sponsored) The post The Polish Book Institute’s New Video: ‘To Lure Attention’ to Available Rights appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-16 12:20:13 UTC ]
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The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
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The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists

This year’s Digiday Awards will honor the companies that thrived throughout the most tumultuous year in the modern history of digital media and marketing. The post The Martin Agency, Sweetgreen and Condé Nast are Digiday Awards finalists appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-12-08 19:30:47 UTC ]
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Nielsen Will Overhaul Video Measurement, Creating Single, Cross-Media Offering

Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek

[ AdWeek | 2020-12-08 11:00:33 UTC ]
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What James Beard’s Ubiquity Says About American Food

The influential cookbook author helped shape the nation’s culinary identity—for better and for worse. Continue reading at The Atlantic

[ The Atlantic | 2020-11-29 13:00:00 UTC ]
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The Hugo Awards will have a video game category in 2021

For the first time in its storied history, the Hugo Awards will honor a video game. The annual literary award has avoided recognizing the medium for years, but present circumstances being what they are, it will make an exception at the next World Sci... Continue reading at Engadget

[ Engadget | 2020-11-23 22:04:25 UTC ]
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Hodder to publish history of China through its food and drink

Hodder & Stoughton will publish The Emperor’s Feast, a "unique history of China told through its food and drink", by author and presenter Jonathan Clements. Continue reading at The Bookseller

[ The Bookseller | 2020-11-11 05:47:40 UTC ]
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Saraband launches 'food bank book bundles' for Trussell Trust

Manchester-based independent publisher Saraband is to launch "food bank book bundles" as part of their online shop, in partnership with the Trussell Trust. Continue reading at The Bookseller

[ The Bookseller | 2020-11-04 02:51:37 UTC ]
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DoubleVerify Authentic Brand Safety Targeting Comes to Google Display & Video 360

DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at AdWeek

[ AdWeek | 2020-11-02 18:20:24 UTC ]
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Can a Video Game Express Modernist Values?

AS AN EXPRESSIVE MEDIUM, video games have a strange way of reducing central concepts of modernist art and theory to basic operational elements. The technical specifications of “point of view” that have preoccupied novelists since the turn of the 20th century are crudely literalized within game... Continue reading at Los Angeles Review of Books

[ Los Angeles Review of Books | 2020-10-31 17:00:02 UTC ]
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Our food shopping habits have human and environmental costs. ‘The Secret Life of Groceries’ adds them up.

Benjamin Lorr peers at the dark underbelly of the food industry, one that depends on inexhaustible supply. Continue reading at The Washington Post

[ The Washington Post | 2020-09-28 05:44:22 UTC ]
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Tell Us Your Favorite Fall Food and We’ll Tell You What National Book Award Nominee to Read

Autumn means changing leaves, apple-based baked goods, decorative gourds, pumpkin spice lattes—and an avalanche of literary award longlists. If you’re feeling overwhelmed by all the must-read National Book Award nominees you’re now realizing you didn’t read, why not base your TBR pile off of... Continue reading at Electric Literature

[ Electric Literature | 2020-09-25 11:00:06 UTC ]
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Stanley Tucci food memoir pre-empted by Fig Tree

Penguin General imprint Fig Tree has bought a food memoir by actor and author Stanley Tucci in a 24-hour pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2020-09-17 13:32:25 UTC ]
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BA launches #ChooseBookshops video ahead of bumper autumn

The Booksellers Association has released a video encouraging the public to visit bookshops, as the industry prepares for spate of "super Thursdays" this autumn.  Continue reading at The Bookseller

[ The Bookseller | 2020-08-28 00:25:22 UTC ]
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JKP, Sheldon and John Murray roll out video series to promote mental wellbeing

Mental health experts published by Jessica Kingsley Publishers, Sheldon Press and John Murray Learning are participating in a new weekly online video series offering free mental health support, an initiative devised for the "tough times" many are experiencing during the pandemic. Continue reading at The Bookseller

[ The Bookseller | 2020-07-29 07:05:00 UTC ]
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A tale of two covers at Condé Nast

Recently, Dario Calmese, a Black artist, photographed the actress Viola Davis for the cover of Vanity Fair. The cover was released yesterday. The photo that adorns it is based on “The Scourged Back,” an image, from 1863, of Gordon, a man who escaped slavery and whose back had been lacerated by... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2020-07-15 12:08:12 UTC ]
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