Sympler co-founder and CEO Ben Jenkins outlines how brands should be approaching the massive opportunity in messaging. With WhatsApp at 1 billion daily active users, and Facebook Messenger and WeChat not far behind, there is no question of the importance of messaging. In the last 12 months my company has met with over 100 different brands, agencies and publishers curious to see what all the fuss is about in this burgeoning but enigmatic new medium. In doing so, we’ve identified some common misconceptions, some of which we’ve found surprising, so I thought I’d share some rules for marketers looking to break into the messaging space. These are intended to shed more light on messaging and how we, as a community of innovators, marketers and investors can work together to build best practices and lasting value.Read Full Story Continue reading at 'Fast Company'
[ Fast Company | 2017-08-22 00:00:00 UTC ]
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How do you live with the knowledge that your baby is dying? A radiant new memoir chronicles the nine months after a mother's worst nightmare came true.Emily Rapp is not one to sugarcoat hard truths, including the brutal diagnosis she and her husband received in January 2011 when they took their... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-03-15 00:00:00 UTC ]
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The Book Marketing Society's best marketing campaign awards for autumn 2012 have seen wins... Continue reading at The Bookseller
[ The Bookseller | 2013-03-04 00:00:00 UTC ]
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Today more than ever publishers are looking for ways to save time and money in production. There are several obvious measures that can reduce cost and increase margins, however some solutions can be so sweeping that they jeopardize the integrity of the title, which in turn could tarnish your... Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine
[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
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Higher ebook sales, expansion into new markets, and leveraging the wild popularity of Fifty Shades of Grey were some of the ways the publishers that made this year’s list of PW’s fast-growing independent publishers prospered in 2012. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-01 00:00:00 UTC ]
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First good reviews went on sale. Now a marketing firm is charging thousands to buy copies of books in order to artificially place them on bestseller lists. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-28 00:00:00 UTC ]
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A new survey of startups, publishers and venture capitalists reveals what needs to change for the three groups to collaborate and continue to innovate the book industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-14 00:00:00 UTC ]
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The Society of Chief Librarians (SCL) is to review its purpose and how it works, as it seeks to... Continue reading at The Bookseller
[ The Bookseller | 2013-02-07 00:00:00 UTC ]
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When it comes to book marketing, social media is a honeytrap, never quite delivering on its promises, but a few simple best practices can vastly improve your results. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-29 00:00:00 UTC ]
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Extrapolating from recent sales figures from ebook distributor DLD, we estimate ebook sales to reach some 3.57 million units—or 2.6% of the overall market—by the end of 2013. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-26 00:00:00 UTC ]
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Advance Publications, parent company of Condé Nast, has stepped up its efforts on two fronts with the acquisition of digital marketing agency, POP. Continue reading at Folio Magazine
[ Folio Magazine | 2013-01-25 00:00:00 UTC ]
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E-book sales at the top trade publishers doubled in 2012, meaning that the UK ebook market grew... Continue reading at The Bookseller
[ The Bookseller | 2013-01-17 00:00:00 UTC ]
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Three CEOs at this year's Digital Book World conference spoke about how they are reaching out directly to consumers and what they can do better. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-17 00:00:00 UTC ]
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Kobo increased its global e-ink device sales by 150% in December, making it the "biggest... Continue reading at The Bookseller
[ The Bookseller | 2013-01-16 00:00:00 UTC ]
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Guy Kawasaki says traditional publishers need to 'think about maximizing sales not minimizing losses' and offers 10 strategies to put them back on the right path. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-01-15 00:00:00 UTC ]
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Pan Macmillan has restructured its sales, marketing and publicity teams, creating a single... Continue reading at The Bookseller
[ The Bookseller | 2013-01-09 00:00:00 UTC ]
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Christoph Mohn has succeeded Gunter Thielen as the chairman of the Bertelsmann supervisory board... Continue reading at The Bookseller
[ The Bookseller | 2013-01-02 00:00:00 UTC ]
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Korea, Indonesia and Turkey are well positioned to take advantage of the growing interesting in developing book markets from Western publishers in coming years. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-17 00:00:00 UTC ]
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The London Book Fair will feature Korea—a top ten, yet underserved market—as the Market Focus country of the 2014 Fair. The program will showcase business opportunities in Korea. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-11 00:00:00 UTC ]
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Ebooks will bring Cuba's isolated publishing industry and authors to a wider audience across the Spanish-speaking world, but also the US, under the radar of the trade embargo. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-12-06 00:00:00 UTC ]
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