NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC and Telemundo, coming up a bit shy of the 15.8 million potential voters who tuned in to CNN for the lead-off Dem debate on Oct. 13, 2015. Per Nielsen, 4.3 million of Wednesday night’s TV observers were adults 25-54. Four years ago, CNN drew 5 million members of the target demo. For the sake of context, this uncharacteristically early meeting of 10 contenders for the nomination to run against President Donald Trump in next year’s general election now ranks as the 28th most-watched TV program of 2019, tucking in between the final round of the Masters on CBS (the live broadcast and encore pulled 15.4 million viewers) and the June 3 episode of the syndicated game show “Jeopardy!” That particular installment, in which James Holzhauer’s near-mythical winning streak finally came to an end, scared up 14.5 million viewers. Any way you slice it, the turnout for the first debate was mammoth, which perhaps reflects the sweaty urgency that’s been brought to bear in American politics since Trump officially threw his hat in the ring on June 15, 2015. Viewers aren’t anywhere near as interested in the preliminary debates in less frenzied cycles; for example, the first primary debate leading up... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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NBC News’ coverage of the first Democratic presidential debate of the 2020 election cycle may have been short on interpersonal drama, but the two-hour event certainly managed to draw a crowd. According to Nielsen live-plus-same-day data, the debate averaged 15.3 million viewers across NBC, MSNBC... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 00:20:59 UTC ]
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Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek
[ AdWeek | 2019-06-27 20:44:59 UTC ]
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LiveRamp has agreed to acquire Boston-based Data Plus Math for $150 million, a move the company says will allow marketers to measure TV ad effectiveness across linear and advanced TV. LiveRamp provides brands the ability to match their first-party data to platforms such as Pinterest, for... Continue reading at Advertising Age
[ Advertising Age | 2019-06-24 15:34:50 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at Advertising Age
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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An astonishing 91% of right-leaning Americans have lost faith in the media, according to a study from the Reuters Institute of Digital News and the University of Oxford. Rasmus Kleis Nielsen from the Reuters Institute for the Study of Journalism explained some of the key findings of the report,... Continue reading at AdWeek
[ AdWeek | 2019-06-20 11:00:53 UTC ]
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YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age
[ Advertising Age | 2019-06-19 21:35:54 UTC ]
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CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:19:28 UTC ]
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Guardian research shows that the top 100 illustrated children’s books last year showed growing marginalisation of female and minority ethnic charactersThe most popular picture books published in 2018 collectively present a white and male-dominated world to children, feature very few BAME (black,... Continue reading at The Guardian
[ The Guardian | 2019-06-13 05:00:18 UTC ]
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Every 36 hours on average, American local news outlets deliver a new report on violence at a McDonald’s. A group of employees in Chicago say workers bear the brunt of such incidents—enough to constitute a pattern of regular on-the-job violence they want the company to address across the U.S. In... Continue reading at Advertising Age
[ Advertising Age | 2019-05-22 14:33:16 UTC ]
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Vermont Sen. Bernie Sanders got a rock star’s welcome when he spoke in downtown Los Angeles on Sunday in what was theoretically a book tour stop but amounted to more of a political rally, urging progressives to play by new rules as they resist President Trump’s administration. “We are looking at... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-02-22 00:00:00 UTC ]
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In the first full week of sales after the election, unit sales slipped 1% over the comparable week in 2015. New books by Megyn Kelly and Bernie Sanders had solid starts. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-23 00:00:00 UTC ]
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When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
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When Bernie Sanders took an early, exploratory trip to Iowa, a curious crowd of 150 or so turned out at a college-town bookstore, where they listened politely as he raged against the billionaires and oligarchs he said were destroying America. The angry aria from the wild-haired, slouch-shouldered... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-17 00:00:00 UTC ]
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If Saturday night’s speech by Bernie Sanders was any indication of his approach to Sunday’s presidential debate, the upcoming clash with Hillary Clinton could be the most interesting and fully-joined of the Democratic campaign season. Sanders went hard at Clinton over her campaign’s financing,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-03-06 00:00:00 UTC ]
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With the 2016 U.S. Presidential race heating up, publishers are rushing to get out books on the candidates ahead of the primaries next year. Here, a spate of titles on presidential hopeful, Bernie Sanders. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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