Firm Offers Insight into Tablet Mag Sales

Publishers have big hopes that tablet editions will help offset what have been soft sales of their ink on paper magazines. But digital magazine sales have been slow to take off. Some are testing a new service that could help them get more out of their sales efforts, though. A New Jersey-based company called eMagazines.com is launching Sept. 22 with a network of websites that is designed to give publishers another outlet to promote their digital editions. Ads for the digital editions will run on the sites, with publishers paying a 20 percent commission for each sale that’s generated by the ad. In an effort that could provide valuable information for publishers, the firm will also track the returns on the ads. The firm said it tracks how many people click on the ad, if they make a purchase, whether they buy a single copy or subscription, and which digital device they bought it on, such as Apple’s iPad or the Barnes & Noble Nook. The firm is run by the founders of Value Mags, an agent that sells discounted subscriptions. Among those testing the service are Popular Science publisher Bonnier Corp., Better Homes and Gardens publisher Meredith, and Maxim. Publishers have for years been able to measure the performance of print subscription sales efforts. But participants in the beta test said this was the first tool they were aware of that measured the effectiveness of digital magazine sales campaigns. “It’s another piece of the puzzle we haven’t had yet,” said Gregg Hano,... Continue reading at 'AdWeek'

[ AdWeek | 2011-09-22 00:00:00 UTC ]
News tagged with: #digital device #apples ipad #beta test #consumer habits #dominant player #itunes store

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Libro.fm Opens, Audiobook Sales Through Local Bookstores

The seven-year-old Seattle-based Libro.fm opens a Bookshop.org-style audiobook-selling service in the UK, Australia, and New Zealand. The post Libro.fm Opens, Audiobook Sales Through Local Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-26 13:34:20 UTC ]
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Equity Firm Eyeing Simon & Schuster to Sell RBmedia for $1 Billion

In what is likely a record price for an audiobook publisher, KKR, the private equity firm that owns RBmedia—and a rumored contender to buy S&S—is selling the company for an alleged $1 billion sum. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-26 04:00:00 UTC ]
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I Can’t Offer Up My Culture for Consumption

As I prepare for the paperback launch of my debut novel The Girls in Queens, I share with a group of writers and artists that I’m putting together a Book Club Kit. This has become a fairly common digital offering; a colorful PDF of brief insights from the author, a recipe or two related to... Continue reading at Electric Literature

[ Electric Literature | 2023-07-25 11:12:00 UTC ]
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Christian Retailers See Six Month Sales Gain

Same-store sales for the first six months of 2023 rose 9.7% over the comparable period 2022 at the 220 independent Christian retailers who report data to the Parable Group. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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SFF eBooks On Sale Today for $5 or Less!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-24 13:36:59 UTC ]
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Print Books Sales Dropped 3.8% Last Week

With declines in every segment, unit sales of print books fell 3.8% last week compared to the week ended July 16, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-20 04:00:00 UTC ]
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Publishing Industry Sales Were Flat in May

A 14.1% decline in May in the children's/YA segment was offset by gains in sales of adult books and college course materials, leading to total sales in the month holding even with 2022. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
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May Bookstore Sales Bounce Back

After falling in April, bookstore sales rose 6% in May over 2022, rising to $650 million from $613 million a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-18 04:00:00 UTC ]
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Several top editors at Penguin Random House accept buyout offers

Some of publishing’s most celebrated and enduring editors are leaving their posts at Penguin Random House after accepting buyout packages Continue reading at ABC News

[ ABC News | 2023-07-17 23:33:55 UTC ]
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SFF eBooks On Sale Today for Under $5!

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[ Book Riot | 2023-07-17 13:53:44 UTC ]
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Print Book Sales Improve, Falling Only 1.6% Last Week

A flat sales performance by the adult category and smaller declines in the children’s segments than has been typical in recent weeks resulted in a smaller decline in total unit sales of print books last week. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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Global Book Sales Trends Remain Mixed

The new Global Bookselling Markets Report, published by the European and International Booksellers Federation, found that approximately half of the markets it monitors were on an upswing and that the other half were in decline. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-13 04:00:00 UTC ]
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The best Amazon Prime Day iPad and tablet deals for 2023

iPads may be the most sought-after tablets, but there are plenty of others on the market that are worth considering, and a few are on sale for Amazon Prime Day. If you've been eyeing a new iPad, you're in luck, as many of Apple's tablets have been discounted for the shopping event. If you prefer... Continue reading at Engadget

[ Engadget | 2023-07-12 11:58:13 UTC ]
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The best Amazon Prime Day iPad and tablet deals for 2023

A number of tablets we recommend are on sale for Prime Day, including various iPads and Amazon Fire devices. Remember that you’ll need to be a Prime subscriber to take advantage of some of the offers, but thankfully, not every discount is Prime-exclusive this year. If you’ve been looking to buy... Continue reading at Engadget

[ Engadget | 2023-07-11 14:39:08 UTC ]
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SFF eBooks On Sale Today for Under $5!

The best science fiction and fantasy book deals of the day, curated by Book Riot. Continue reading at Book Riot

[ Book Riot | 2023-07-10 14:20:58 UTC ]
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Despite a Colleen Hoover Reissue, Print Books Sales Fell 4.7% Last Week

Sales from a new edition of a Colleen Hoover novel were not enough to overcome huge sales racked up by Jenny Han's young adult titles last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Book Sales Continue to Slow Down in First Half of 2023

Unit sales dipped 2.7% in the first half of 2023 and were down 8.5% from the midpoint of 2021. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Dungeons and Dragons Rulebooks on Sale for 40% Off Today!

A ton of Dungeons and Dragons hardcover rulebooks are on sale today for about 40% off, from the basics to the more advanced. Continue reading at Book Riot

[ Book Riot | 2023-07-05 13:24:17 UTC ]
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SFF eBooks On Sale Today for Under $5!

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[ Book Riot | 2023-07-03 14:54:55 UTC ]
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Sales Weren't Pretty Last Week

Last year at this time, the Netflix series 'The Summer I Turned Pretty' gave a sales surge to the Jenny Han books that inspired it. With nothing comparable occurring last week, unit sales of print books plunged 25% in the young adult fiction category and fell 4.8% overall from last year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-29 04:00:00 UTC ]
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