Firebrand Acquires Enthrill Brand, Distribution Technologies

The acquisition of Enthrill technologies and its brands, brings an end to Enthrill's retail operations, but its technologies will continue to be used by Firebrand Technologies to distribute ebooks in the institutional and bulk sale market. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-01-12 00:00:00 UTC ]
News tagged with: #firebrand technologies #distribute ebooks

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How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


England’s Usborne and HarperCollins Announce American Distribution Deal

The new arrangment for Usborne's children's books sees HarperCollins taking over trade back-office functions by February 1. The post England’s Usborne and HarperCollins Announce American Distribution Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-11-14 21:10:20 UTC ]
More news stories like this | News stories tagged with: #post england #harpercollins


Penguin Random House’s Bid to Acquire Simon & Schuster Blocked by Judge

The government’s case blocked the merger of two of the United States’ largest publishers and reflected a more aggressive approach to curbing consolidation. It was closely watched by the publishing industry. Continue reading at The New York Times

[ The New York Times | 2022-11-01 01:28:52 UTC ]
More news stories like this | News stories tagged with: #largest publishers #publishing industry


Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


At CALIBA, Booksellers and Publishers Discuss Reps, Distribution, and Co-op

Along with author presentations and networking opportunities. the recently concluded CALIBA offered lots of practical advice for booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #author presentations #practical advice


How the Karma’s World Doll Launch Became a Meeting Ground for Brands and Culture

Karma's World is officially making its mark, and Chris "Ludacris" Bridges couldn't be happier. That's because it took the award-winning rapper, actor, producer and now children's book author over a decade to bring the animated children's program to audiences. Now, the show and its titular... Continue reading at AdWeek

[ AdWeek | 2022-08-25 15:59:04 UTC ]
More news stories like this | News stories tagged with: #book author #children's book


Penguin Acquires Rights to 'Super Sema'

Penguin Young Readers Licenses has secured the trade publishing rights for 'Super Sema,' an animated series from licensor Kukua Education Limited that began its second season as a YouTube Original on June 17. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #animated series #trade publishing


Mad Cave Acquires Papercutz, the Kids’ Graphic Novel House

Mad Cave Studios, a Miami graphic novel publisher, has acquired Papercutz, the groundbreaking independent children’s graphic novel house founded in 2005 by Terry Nantier and Jim Salicrup. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #graphic novel


DK Acquires Phonic Books

As part of its expansion into the education market with the launch of DK Learning in April, DK has acquired Phonics Books, a publisher of more than 300 decodable books for beginner and catch-up readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #education market


Brands can make Hollywood-level entertainment. This guy proved it

Jae Goodman has spent 16 years convincing brands like Nike, eBay, Doritos, and Chipotle to forgo ads and make content that entertains us instead. It all seemingly happened in a flash for Observatory CEO Jae Goodman. First, on June 9, Apple TV+ announced a multiyear deal with Nike’s Waffle Iron... Continue reading at Fast Company

[ Fast Company | 2022-07-16 07:00:30 UTC ]
More news stories like this | News stories tagged with: #multiyear deal #ted lasso #hannah waddingham #best-selling book


Astra Publishing House Acquires DAW Books

Astra Publishing House has acquired DAW Books, bringing a list of 2,000 science fiction and fantasy titles to the burgeoning New York–based, Chinese-owned publisher. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fantasy titles #science fiction


When Books Become Brands, Graphic Design Is Key

In the first of a planned series of webinars focusing on branding as a metaphor for modern times, the American Institute of Graphic Arts hosted a conversation aimed at illuminating how books have become recognizable brands. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-12 04:00:00 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Campaign wins online B2B brand and editorial team of year at AOP Awards

Haymarket Business Media won another two prizes, including best B2B digital publishing company. Continue reading at Media Week

[ Media Week | 2022-06-16 07:59:53 UTC ]
More news stories like this | News stories tagged with: #editorial team #digital publishing


UTA Acquires Curtis Brown Group

Through the deal, the U.K.-based talent agency Curtis Brown, which reps such authors as Nigella Lawson and Jojo Moyes and such estates as those of Ian Fleming and A.A. Milne, will continue to operate under its existing structure and management team. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #nigella lawson #jojo moyes #ian fleming #management team


IBPA's Angela Bole Named to Head Firebrand Group

Bole, current CEO of the trade association Independent Book Publishers Association, will leave that role on November 30 to take over as CEO of the publishing technology company Firebrand Group. At Firebrand, Bole will succeed company founder and CEO Fran Toolan on February 1, 2023. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-09 04:00:00 UTC ]
More news stories like this | News stories tagged with: #current ceo


Penguin Random House to Distribute for Disney Publishing

Starting next April 1, Penguin Random House Publisher Services will take over distribution of the adult and children’s print books published by Disney Publishing Worldwide. Under the agreement, PRHPS will also take on distribution of Marvel Publishing’s collected editions and graphic novels to... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #disney publishing #graphic novels #penguin random house #random house


Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | News stories tagged with: #datacenter weekly #nielsen alternatives #macroeconomic news #nielsen


University of Georgia Press Acquires NewSouth Books

The University of Georgia Press has acquired NewSouth Books, the independent trade publisher based in Montgomery, Ala. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #georgia press #trade publisher