Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like "celebrating beauty" and "strong women." Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.Critics have called such moves "100 percent cynical" and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they're getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what's become known across the industry as the pivot to video."When you think about how many hours people spend watching video versus reading, the audience has already spoken," said Chris Altchek, chief executive officer of Mic. The outlet's viewers spend 75 percent of their time with "visual" content like videos, not text, he said. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2017-08-30 00:00:00 UTC ]
News tagged with:
#growing audience
#website aimed
#strong women
Six titles from indie publishers plus three from self-published writers, have been longlisted for... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#self-published titles
#polari longlist
#indie publishers
#self-published writers
Simon & Schuster has snapped up a two-book deal from self-published author Jamie McGuire in a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ss snaps
#simon schuster
Publishers are "missing out" on ebook sales to schools because of the lack of a... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ebook sales
Guardian Books is to publish a title by the newspaper's columnist The Secret Footballer.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#guardian books
#secret footballer
Electrical retailer Dixons has said that it is waiting on Amazon to confirm the release date in... Continue reading at The Bookseller
[ The Bookseller | 2012-07-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#release date
Andrew Hodder-Williams has been appointed to the role of publishing director at Lion Hudson.... Continue reading at The Bookseller
[ The Bookseller | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lion hudson
WASHINGTON (NNPA) – Highly-respected media and entertainment executive William G. Tompkins, Jr. has been named president and chief executive officer of the National Newspaper Publishers Association, a federation of more than 200 Black-owned ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#named president
Despite a troubled print advertising market, publishers still believe in the power of glossy paper and ink: They launched 114 magazines in the first half of 2012. That puts the year roughly on par with 2011, when 111 new titles appeared during the same period, according to online database... Continue reading at Crains New York
[ Crains New York | 2012-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#local advertising
#american media
#advertising side
#ad dollars
#ad pages
David Begg, CEO of digital publisher Mindshapes, explains how his team turn traditional children's books into digital, interactive ones. Continue reading at BBC World
[ BBC World | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#interactive books
While there has been some grumbling in the industry about the ethics and logistics when literary agents start acting as publishers, many firms are now offering a suite of services in this area. Only a handful of agencies are actually publishing titles by their clients through in-house divisions,... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-07-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing titles
Oxford University Press is the first publisher to announce it will be releasing a title... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
More news stories like this |
In the fight between Apple, Amazon, the government, and publishers to set prices for electronic books, independents were overlooked. Now, they're banding together and voicing complaints. Continue reading at The Atlantic
[ The Atlantic | 2012-07-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#set prices
#electronic books
HTML5 promises to get publishers closer to digital media’s Promised Land: create once, deliver everywhere. As deployments increase and the standard evolves, media companies are finding it easier to make a business case for HTML5 investment. .. Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business case
#publishers closer
#promised land
#media companies
Bloomsbury has completed the purchase of creative publishers Applied Visual Arts Publishing (AVA... Continue reading at The Bookseller
[ The Bookseller | 2012-07-02 00:00:00 UTC ]
More news stories like this |
Education publishers have given mixed reactions to news leaked last week (20th June) that... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#education publishers
#mixed reactions
#news leaked
News Corp. board backs splitting company's entertainment and publishing businesses Continue reading at MarketWatch.com
[ MarketWatch.com | 2012-06-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing businesses
The chiefs of Europe's publishing houses will meet today (26th June) in Brussels at a round-... Continue reading at The Bookseller
[ The Bookseller | 2012-06-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing houses
Carlton Publishing Group arts imprint Goodman, which launched in 2009 and is headed by chairman... Continue reading at The Bookseller
[ The Bookseller | 2012-06-25 00:00:00 UTC ]
More news stories like this |
Publishers should engage more with consumers by exposing the publishing process, delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers urged
#publishing process
The publisher, in conjunction with city libraries and 3M, will make its books available in e-format, though they will not be available immediately after release. Continue reading at The New York Times
[ The New York Times | 2012-06-21 00:00:00 UTC ]
More news stories like this |