Ad network and online publisher Glam Media says it has built a monthly audience of 200 million visitors worldwide, and now it's looking to grow by tackling the mobile market. CEO Samir Arora said he's ready to take on Apple and Google in the process. Glam is best known as a company targeting women, but there are also partner sites covering topics like health and wellness, and some aimed at men. The unifying factor is an attempt to reach the audiences coveted by high-end brand advertisers. And that, Arora said, is why Glam is moving into mobile. Brands want to reach audiences on smartphones and tablets, but they don't want to worry about technical questions like native applications versus websites, or Flash versus HTML5. And they want to work with one company for all their campaigns, he added, rather than someone new for mobile. So Glam is launching a GlamMobile ad network, with Lexus and Macy's among its initial advertisers. "We want to really use mobile for brand advertising," Arora said. "We want to do the same types of things for high-impact digital advertising across all media." He didn't hesitate to compare Glam to the big names in mobile advertising, especially Apple's iAd program. Arora noted that iAd is limited to Apple's iOS devices, namely the iPhone and iPad, while GlamMobile ads will work on iOS, Android, WebOS, and Windows Mobile, among others. GlamMobile will also integrate with Glam's campaigns for desktop PCs. (Google is working to bring similar... Continue reading at 'AdWeek'
[ AdWeek | 2011-08-17 00:00:00 UTC ]
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Attic Brand Media, the customer and consumer magazine publisher behind Kick and National Geographic Kids, has fallen into administration after 22 years, according to sources. Continue reading at Media Week
[ Media Week | 2011-11-09 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Wed, 09/11/2011 - 12:34 Michael Joseph has appointed Sam Humphreys to the role of publisher, in a move that will see Humphreys depart the post of publisher at Serpent's Tail just months after taking it up in March. Humphreys will report to MJ... Continue reading at The Bookseller
[ The Bookseller | 2011-11-09 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Mon, 07/11/2011 - 14:00 Crime thriller writer Neil White has moved to Sphere from Avon with a new series set to make use of the author's expertise as a criminal prosecutor. Sphere associate publisher Daniel Mallory bought UK and Commonwealth rights... Continue reading at The Bookseller
[ The Bookseller | 2011-11-07 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Fri, 04/11/2011 - 15:21 Independent bookseller Ron Johns is moving into childrens fiction publishing, following a number of successes as a publisher of picture books and coffee-table books under the Mabecron Books imprint. Johns, who owns bookshops... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Caroline Horn Publication Date: Mon, 07/11/2011 - 08:30 Independent bookseller Ron Johns is moving into childrens fiction publishing, following a number of successes as a publisher of picture books and coffee-table books under the Mabecron Books imprint. Johns, who owns bookshops... Continue reading at The Bookseller
[ The Bookseller | 2011-11-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 03/11/2011 - 09:45 The UK will be the country focus at the 2012 Abu Dhabi International Book Fair, which will run from 28th March to 2nd April next year at the Abu Dhabi National Exhibition Centre. The ADIBF will work with the Publishers... Continue reading at The Bookseller
[ The Bookseller | 2011-11-03 00:00:00 UTC ]
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When talking business with Bettie Youngs, publisher of Bettie Youngs Books, youll quickly get an idea of the scale of her ambition, as youll hear a lot of numbers. She wrote her first book in graduate school and has since authored 36 books, and now, at BYBooks, seven of her companys last 12... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-28 00:00:00 UTC ]
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Business-to-business media company WTWH Media, LLC isnt afraid of the uncertainty surrounding the magazine market placethe company is launching a new title this month called Solar Power World magazine in an effort to expand its portfolio. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 17/10/2011 - 09:18 Hot Key Books has hired HarperCollins' head of children's sales as its new sales and marketing director. Kate Manning will join the publisher on 2nd January 2012 and will be responsible for a fiction list comprising between 30... Continue reading at The Bookseller
[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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Online retailers continued to increase their market share of book purchases in the second quarter of 2011, according to the latest data from Bowkers PubTrack Consumer service. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-10-14 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 14/10/2011 - 09:30 Delegates have reported an engaged mood at Frankfurt Book Fair 2011, with tough economic conditions fuelling a more focused approach to the fair, plus a flurry of indie business acquisitions. FBF has seen OBrien Press... Continue reading at The Bookseller
[ The Bookseller | 2011-10-14 00:00:00 UTC ]
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SPIN Media announced three new changes to its editorial staff: Caryn Ganz as online editor-in-chief, Christopher R. Weingarten as senior editor and David Bevan as associate editor. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-11 00:00:00 UTC ]
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A media M&A report for the first three quarters is out from M&A advisory firm the Jordan, Edmiston Group and transaction volume is about equal to the same period 2010, with value up by 10 percent to about $35 billion. Continue reading at Folio Magazine
[ Folio Magazine | 2011-10-05 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Tue, 04/10/2011 - 10:10 Sky Arts is moving "The Book Show" to a new primetime slot on Thursdays when it returns for a fifth series next week. The show, presented by Mariella Frostrup, will be broadcast at 8pm and opens with four episodes from the... Continue reading at The Bookseller
[ The Bookseller | 2011-10-04 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 03/10/2011 - 17:23 The 2011 Galaxy National Book Awards will take place on 4th November, rather than 9th, with the Mandarin Oriental Hotel in Knightsbridge announced as the location. Agile Marketing m.d. Alastair Giles said: "It's mainly a... Continue reading at The Bookseller
[ The Bookseller | 2011-10-03 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Thu, 29/09/2011 - 09:37 Super Thursday has begun with a welter of press coverage about one of the busiest days in the publishing calendar. Today, 225 hardbacks hit shops including titles by Jamie Oliver, Alan Partridge, James Corden and Robert Harris.... Continue reading at The Bookseller
[ The Bookseller | 2011-09-29 00:00:00 UTC ]
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As publishers prep for the next big tablet hope (Amazon is set to release its much-awaited tablet device on Wednesday), a new survey released from global business advisory firm FTI Consulting, Inc. details how digital media users (including tablet users and non-tablet users) are engaging with... Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Summit Business Media has sold Highline Data--its insurance information services unit--to SNL Financial LC. Continue reading at Folio Magazine
[ Folio Magazine | 2011-09-28 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 26/09/2011 - 11:48 Angry Robot has appointed Little, Brown online marketing manager Darren Turpin to the role of marketing and digital manager. Turpin will join the company on 7th November and report directly to Marc Gascoigne, publishing... Continue reading at The Bookseller
[ The Bookseller | 2011-09-26 00:00:00 UTC ]
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Publication Date: Tue, 20/09/2011 - 08:33 Turkey is to be the the Market Focus partner of London Book Fair 2013. The announcement was made last night (19th September) at an official signing event attended by Turkish Ministry Of Culture and Tourism general director of libraries and publications,... Continue reading at The Bookseller
[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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