Federated Media Gives Up On Direct Sales, Puts Focus On Programmatic

The rise of programmatic advertising has wreaked havoc across digital media, giving media buyers far more leverage while pushing down the value of publisher inventory. It has also torn apart the traditional ad network business, which is one reason Federated Media, today announced it would stop battling the tide.The company will sell its direct sales, or "content marketing" business, to LIN Media for an undisclosed amount and focus entirely on its programmatic business."As a venture backed company, it's always a difficult decision to sell a business, but you want to do the right thing for the people and the partners that got you to where you are and I think this does that," said John Battelle, who founded Federated nine years ago and will transition from the company's CEO to its executive chairman. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-01-28 00:00:00 UTC ]
News tagged with: #content marketing #lin media #undisclosed amount #difficult decision #executive chairman

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NY1 anchor focuses on learning new things to stay sharp onscreen

More than 30 years ago Annika Pergament drove up the coast, starting in Florida, in search of her first journalism job after graduate school—her trunk filled with tapes of herself as a news anchor. She landed a gig in television news just several hundred miles later."I hit every news station on... Continue reading at Crains New York

[ Crains New York | 2024-04-23 20:44:42 UTC ]
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PW Sales Rep of the Year 2024: Patricia Nelson

This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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Actress Viola Davis Launches JVL Media

Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #underrepresented voices


PW Sales Rep of the Year 2024 Finalist: Sherry Virtz

The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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Sales Dropped at Comics Shops in 2023, ComicsPRO Survey Finds

Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fell #comics shops #comics periodicals #graphic novel


PW Sales Rep of the Year 2024 Finalist: Andrea Tetrick

The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
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Bologna 2024: TikTok Pushes English-Language Book Sales in Europe

The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Julie Isgrigg

Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
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Barry Diller Bets on Media Veterans to Turn Around The Daily Beast

The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times

[ The New York Times | 2024-04-15 13:00:12 UTC ]
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PW Sales Rep of the Year 2024 Finalist: Patricia Doherty

The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
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With Nonfiction Soft, Print Book Sales Fell 1.7% in First Quarter

Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
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Horror novel sales boomed during year of real-world anxieties

The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian

[ The Guardian | 2024-04-04 13:22:32 UTC ]
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Women's Media Group Celebrates 50 Years

More than 200 members of the Women's Media Group celebrated its 50th anniversary at a March 25 gala at the New-York Historical Society. Marie Dutton Brown, Mary McAveney, We Need Diverse Books, and the Brooklyn Public Library were among the night's honorees. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
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Why media companies are still hybrid, four years since the pandemic started

Four years since the start of the pandemic, most large digital publishers still have hybrid working models. Is this the new normal? Continue reading at Digiday

[ Digiday | 2024-03-22 04:01:00 UTC ]
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The Kindle Paperwhite Signature is $30 off for Prime members during the Amazon Big Spring Sale

Amazon's Big Spring Sale has brought a $30 discount to the company's upgraded e-reader, the Kindle Paperwhite Signature. It's down to $160 instead of the $190 list price for Prime members. That's not an all-time low (we saw it drop to $125 for Prime Day last July) but still a decent discount on... Continue reading at Engadget

[ Engadget | 2024-03-20 16:30:29 UTC ]
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Religion & Spirituality Books On-Sale Calendar: April 2024

A takedown of the white christian nationalism that has infiltrated some corners of American christianity; a new book from the "Pastors Wives Tell All" podcasters; and more new religion books publishing in April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-03-19 04:00:00 UTC ]
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