Federated Expands Long Tail Ad Empire to Wordpress

Wordpress.com blogs just got ad-friendlier. On the heels of its acquisition of Lijit Networks, Federated Media Publishing has struck a deal to expand its ad network further, offering Wordpress.com bloggers the ability to tap into its monetization tools. The opt-in service will give Federated the opportunity to represent the open source platform’s 24 million blogs and sites. Federated announced the news today at its Web 2.0 Summit in San Francisco. The news follows Federated’s Oct. 4 acquisition of Lijit Networks, a long tail ad network that’s touted itself as publisher-friendly thanks to its lack of contracts and exclusivity agreements. Lijit’s network has around 750,000 publishers; Federated’s light integration of the company will consist of merely offering Lijit’s publisher tools to its own clients, Federated CEO Deanna Brown told Adweek. The bloggers’ contracts with Federated will exist within the framework of Wordpress.com’s terms of service. The company, which pays Wordpress.com for the business, earns a profit by taking a cut of the ad revenues served by its publishers. The deal is not Federated’s first attempt to work with a blogging platform and likely won't be its last. The company had an arrangement with Six Apart, which built TypePad, Vox, and LiveJournal, but that partnership expired because it didn’t “work for advertisers,” Brown said. When asked if Federated would pursue more partnerships like the Wordpress.com one, Brown said she “could imagine we will... Continue reading at 'AdWeek'

[ AdWeek | 2011-10-20 00:00:00 UTC ]
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‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson

Science fiction author Neal Stephenson shares his thoughts on the metaverse, a term he coined, after Facebook's rebrand brought new light to the topic. The post ‘Still a long way from being realized’: A Q&A with author and metaverse inventor Neal Stephenson appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-11-05 04:01:00 UTC ]
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Licensed to thrill: Kim Sherwood set to ‘expand the James Bond universe’

Known for her debut novel Testament, the Ian Fleming fanatic has been approved to write new novels set in 007’s world but without the agent himselfA new generation of Double O agents has been authorised by the estate of Ian Fleming, with Bond aficionado and novelist Kim Sherwood set to pen a new... Continue reading at The Guardian

[ The Guardian | 2021-11-04 09:49:02 UTC ]
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In ‘New York, My Village,’ the long shadow of Nigeria’s civil war is impossible to escape

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[ The Washington Post | 2021-11-02 17:31:46 UTC ]
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National Teen Book Club aims to expand reach with grant from Law Family

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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

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[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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[ The Bookseller | 2021-10-27 04:55:59 UTC ]
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‘Dune’ has long divided the science fiction world. The new film won’t change that.

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[ The Washington Post | 2021-10-21 13:13:42 UTC ]
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White Whale Bookstore Turns Five, Expands

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GroupM Expands Into France to Support Clients’ Programmatic Evolution

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Murdoch empire’s global chief Robert Thomson to front questions at Australian Senate inquiry

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Amor Towles’s ‘The Lincoln Highway’ is a long and winding road through the hopes and failures of mid-century America

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'At long last, Idunit!' Wole Soyinka on his first novel in nearly 50 years

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Cundill History Prize shortlist 'shines light' on race and empire

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