Fashion Magazines and Their Dramatic September Weight Loss Stories

Here we are in the third year of our September weigh in, and to probably nobody’s surprise, the news is not good. For those of you who are unfamiliar with this feature, we began weighing and measuring some of the top fashion magazines to see how they stack up (literally and figuratively) against each other, since ad page sales are no longer considered (by some) the gold standard in determining a successful fall fashion issue. This year’s September release was ushered in with some pretty negative press, including questions about its vitality and future. And we have to admit, after seeing our own three-year trend line, such questions are not without warrant. Of the eight titles we measured, all but six of them were down significantly, and the other two were only flat. The graphs paint a pretty gloomy picture of the continued decline of what was once the most important month for many magazines—and not just fashion books.   If you could call anybody a “winner,” we suppose Porter, who remained perfectly flat, would be it. Followed by Harper’s Bazaar, who remained nearly flat, aside from a slight shrinkage in spine thickness, which could be attributed to a number of variable factors. So essentially, for the purpose of this report, it too was flat year-over-year. Vogue, the category leader, retains its spot as the heaviest book in the stack, but its weight dipped 10 ounces since last year, and 15 since 2016. That’s a reduction of nearly 25 percent in just two... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2018-08-28 00:00:00 UTC ]
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ASME Announces 2012 National Magazine Awards Finalists

The American Society of Magazine Editors (ASME) today announced the finalists for the 2012 National Magazine Awards, known familiarly as the Ellies. Continue reading at Folio Magazine

[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Fewer new magazines, fewer closures this year

and Matthew Flamm - The magazine industry saw slightly fewer launches in the first quarter of 2012, compared to a year ago, but—on the positive side—there were many fewer closures, according to a survey released Monday by MediaFinder, the online database of U.S. and Canadian publications. Not... Continue reading at Crains New York

[ Crains New York | 2012-04-03 00:00:00 UTC ]
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Elle boosts magazine subscriptions with Twitter

Elle, the fashion and beauty brand published by Hearst Magazines UK, has doubled its magazine subscriptions after its first live digital streaming of a cover shoot via Twitter. Continue reading at Media Week

[ Media Week | 2012-03-30 00:00:00 UTC ]
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What To Read On Your New iPad: Fast Company's Retina-Optimized Mark Zuckerberg Cover Story!

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[ Fast Company | 2012-03-27 00:00:00 UTC ]
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Revenue drops but losses down at Blackwell

Blackwell’s revenue dropped in 2011, but the company continued to reduce its losses and... Continue reading at The Bookseller

[ The Bookseller | 2012-03-26 00:00:00 UTC ]
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New iPad Is Messing Up Magazines

Despite its many bells and whistles, Apple’s new iPad 3 has been the subject of complaints since the device’s March 16th release date. Most recently, Mashable noted that magazines have a poor appearance on the iPad 3’s high-resolution screen. The reason is relatively simple. The magazines are... Continue reading at AdWeek

[ AdWeek | 2012-03-26 00:00:00 UTC ]
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What He's Reading: Hearst Magazines' David Carey

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[ Crains New York | 2012-03-25 00:00:00 UTC ]
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New York Magazine Takes Home Digital Ellie for General Excellence

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[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
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"Distinctive" short stories to Chatto

Chatto & Windus has acquired a collection of short stories by Nigerian author A Igoni Barrett... Continue reading at The Bookseller

[ The Bookseller | 2012-03-12 00:00:00 UTC ]
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The Top Magazine Industry Deals of 2011

While not a blockbuster year for magazine media M&A, 2011 did have its share of big deals, as well as some that clearly signaled where publishers were placing their bets on future revenues. While Hearst’s purchase of the Hachette brands was the biggest strictly magazine deal of the year, it... Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-08 00:00:00 UTC ]
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Scholastic enters the ebook fray with Storia and 1,000 children's stories

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[ Engadget | 2012-03-07 00:00:00 UTC ]
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Read Fast Company Magazine On Your iPad

Fast Company is now available to read on your iPad.Starting with the March 2012 issue, Fast Company is offering a digital version of each month's print issue on the iTunes App Store and Newsstand. This is first and foremost a way to read the complete magazine on your iPad, but it also includes... Continue reading at Fast Company

[ Fast Company | 2012-03-07 00:00:00 UTC ]
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Emma Donoghue in running for £30k story prize

Orange and Booker-shortlisted author Emma Donoghue ihas been shortlisted for the Sunday Times EFG... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
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Sector Analysis: Magazines

A sector in transition, magazines are experimenting with digital platforms and deeper reader engagement. Mike Fletcher speaks to the leading magazine publishers about what is happening, just weeks after the latest ABC figures were posted. Continue reading at Media Week

[ Media Week | 2012-02-29 00:00:00 UTC ]
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Pinterest: The New Facebook For Lifestyle Magazines

While Pinterest’s usefulness and staying power are still being debated, one thing has become clear: With its mostly female user base and emphasis on visuals, the online corkboard has become a traffic boon for women’s lifestyle magazines, even if the site doesn’t make it easy for brands to stand... Continue reading at AdWeek

[ AdWeek | 2012-02-28 00:00:00 UTC ]
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Daily-deal sites offer magazines circulation growth

Daily-deal sites like Groupon have proved a challenge for restaurants that can't handle the influx of hundreds of customers redeeming deals all at once. Publishing companies, however, are built to scale their audience as needed. For the past two years, there's been a healthy amount of debate—and... Continue reading at Crains New York

[ Crains New York | 2012-02-28 00:00:00 UTC ]
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Vogue iPad app to go monthly in September

Vogue's iPad app is to go monthly in September as part of a raft of digital developments, including a focus on mobile optimisation, at upscale magazine publisher Condé Nast. Continue reading at Media Week

[ Media Week | 2012-02-22 00:00:00 UTC ]
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Stephen King to release audio digital story

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[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Select committee hears of librarian job loss toll

Research by the Chartered Institute of Library and Information Professionals (CILIP) has... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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A view from the top: Magazine leaders give their take on the ABCs

The latest figures from the Audit Bureau of Circulations for the last six months of 2011once again highlight the challenges facing traditional publishers in the digital era. The business - in the UK at least - is not for the faint hearted, but it remains full of opportunities. Continue reading at Media Week

[ Media Week | 2012-02-20 00:00:00 UTC ]
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