Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
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A Summary and Analysis of Flannery O’Connor’s ‘A Good Man Is Hard to Find’

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J. Drew Lanham on Finding Refuge in His Backyard During the Pandemic Lockdown

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Jann Wenner’s memoir chronicles the lifestyles of the rich and famous

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‘Fantastical claims’ and Stephen King: Penguin Random House and DOJ face off for antitrust battle

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Amazon Books’ Fantastical Campaign Aims to Inspire Reading in the Scrolling Era

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Anna Badkhen Finds Space for Hope and Sanctuary Amidst Histories of Imperial Collapse

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In ‘The Displacements,’ a hurricane turns the rich into refugees

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Register Today for AAPI Communities in Conversation #7, Featuring Marie Myung-Ok Lee, Author of 'Finding My Voice'

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2 Literary Novels Find the Poetry in Animal Rescue

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These are the books all the rich people will be reading in the metaverse this year.

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Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

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