Fantastic riches and where to find them: how to grow a $22bn franchise

Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward or die. Now that the goldmine of Harry Potter has been largely exhausted after eight phenomenally successful films, the baton has been picked up by Fantastic Beasts and Where to Find Them. Fantastic Beasts is not simply a new outpost of the Harry Potter empire, it is a key plank in the extension of a “universe” that has given itself considerable elbow room with its retooled brand-name, The Wizarding World of JK Rowling. Encompassing films, books, videogames, websites and theme-parks, the Wizarding World is one of the most valuable brands in the entertainment industry. Conceived and written by Rowling herself (and taking its cue from the Hogwarts school textbook mentioned in Harry Potter and the Philosopher’s Stone), Fantastic Beasts was quickly reconfigured as a five-film series, starring Oscar winner Eddie Redmayne as its “magizoologist” protagonist, Newt Scamander. Rowling has set the film in the US, from where the vast majority of the Wizarding World’s revenue has so far derived. Continue reading... Continue reading at 'The Guardian'

[ The Guardian | 2016-11-22 00:00:00 UTC ]
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A ’50s mom finds her calling as a spy in the captivating novel ‘A Woman of Intelligence’

Based on a true story, Karin Tanabe’s new book is a mid-20th-century period piece, but oh, how familiar it seems. Continue reading at The Washington Post

[ The Washington Post | 2021-07-15 07:00:00 UTC ]
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Facebook’s strategy: Avert disaster, apologize and keep growing

Privacy abuses and misinformation were secondary concerns, two tech reporters write. Continue reading at The Washington Post

[ The Washington Post | 2021-07-09 05:04:42 UTC ]
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2020 North American Comics Sales Grow to $1.28 Billion

Combined sales of comics periodicals and graphic novels in North American in 2020 climbed to approximately $1.28 billion, according to a joint estimate by pop culture trade news sites ICv2 and Comichron. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-06-30 00:00:00 UTC ]
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You Won’t Find the Hardcover of Dave Eggers’s Next Novel on Amazon

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[ The New York Times | 2021-06-09 14:00:08 UTC ]
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U.S. Book Show: Key Findings from Project Panorama's 'Immersive Media & Books 2020' Report

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[ Publishers Weekly | 2021-05-28 04:00:00 UTC ]
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Bo-Young Kim on Finding Unlikely Sci-Fi Influences

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[ Literrary Hub | 2021-05-27 08:50:01 UTC ]
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In Blood and Ash, Blue Box Press Finds a Big Hit

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[ Publishers Weekly | 2021-05-21 04:00:00 UTC ]
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Philip Roth Biography Finds a New Publisher

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[ The New York Times | 2021-05-17 17:32:51 UTC ]
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Pandemic Survey Finds NYC Writers, Lit Organizations Face Economic Loss

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How did Amazon grow so fast? By thinking outside the shipping box.

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[ The Washington Post | 2021-05-07 12:00:00 UTC ]
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Hearst is packaging its design titles together for a new educational franchise

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[ Digiday | 2021-05-05 04:01:00 UTC ]
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Most staff want two or three days a week in office, survey finds

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[ The Bookseller | 2021-04-30 15:53:10 UTC ]
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Finding 'value in the valley': YA authors at a Festival panel on Black life and self-love

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[ Los Angeles Times | 2021-04-18 01:13:11 UTC ]
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It took a woman with autism 25 years to find her voice. Now she’s telling her story.

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[ The Washington Post | 2021-04-09 12:00:00 UTC ]
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Pubeasy Grows in 2020, Updated Platform Coming in March

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[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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