Fanatics wants to build the Comic Con for sports in New York

Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The three-day event will be held at the Javits Center from Aug. 16 to 18, with tickets going for between $20 and $400.The top sports leagues in North America are set to participate in the festival, including the National Football League, National Basketball Association, the National Hockey League and Major League Baseball. Fanatics is also bringing in a slate of celebrity talent, such as Peyton and Eli Manning, Tom Brady, Kevin Durant, Derek Jeter, Sabrina Ionescu and Hulk Hogan.Fanatics’ push into events comes as the company expands beyond its roots in sports merchandise. In recent years, it has barged its way into the trading card and sports betting sectors through licensing deals and acquisitions.Last year, Fanatics Chief Executive Michael Rubin hired New York Comic Con director and ReedPop executive Lance Fensterman to lead his new events business after raising $700 million from investors including Clearlake Capital Group to enter new categories.“We have a lot of bedrock to build off of,” Fensterman said in an interview. “When I launched New York Comic Con, we didn’t have anything. We had to go beg, borrow and steal.”Fanatics Events, a partnership with Endeavor Group Holdings’s IMG,... Continue reading at 'Crains New York'

[ Crains New York | 2024-04-16 16:33:03 UTC ]
News tagged with: #javits center #derek jeter #licensing deals #major event #comic book #comic con

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Photo Mania: New York Comic Con 2015

PW spent the weekend at New York Comic Con and we've got photos of the swarming crowds, authors like Felipe Smith, Pénélope Bagieu, and Afua Richardson as well as images from the lively slate of panels on diversity and celebrity comics authors like actor John Lequizamo. Continue reading at Publishers Weekly

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Vertigo Debuts New Series at New York Comic Con

Vertigo is launching 12 new series and PW spoke with the creative teams from three of them: Twilight Children, Unfollow and Survivor's Club. Continue reading at Publishers Weekly

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New York Comic Con 2015 Preview

What to expect at this year's New York Comic Con, a four-day, one-million square feet pop culture bonanza. Continue reading at Publishers Weekly

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‘Attack on Titan’ Drives Manga Rebound at New York Comic Con

Manga sales were brisk at New York Comic Con as droves of fans turned out to clamor over hit series Attack on Titan and classic properties like Sailor Moon; while Super star manga artist Takeshi Obata made his first trip to a North American comics show. Continue reading at Publishers Weekly

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Diversity and Pop Culture Reign at New York Comic Con

With 151,000 attendees, this year’s edition of the New York Comic Con had the largest crowd ever announced at a North American con. And despite the size, it seemed to be an overwhelmingly peaceful celebration of pop culture, and the diversification of fandom. Continue reading at Publishers Weekly

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Photo Mania: New York Comic Con 2014

PW Comics World was at New York Comic Con, held October 9-12 at the Javits Convention Center in Manhattan, to bring back the news and memorable photographs of the show. Continue reading at Publishers Weekly

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Somehow, New York Comic Con Gets Bigger

Attendance at New York Comic-Con 2014 has reportedly grown by 20,000 to 151,000 people, making it even bigger than San Diego Comic-Con. Continue reading at Publishers Weekly

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Clooney surprises New York Comic-Con

Hollywood newly-wed George Clooney surprises fans at a New York comic book convention by turning up to promote his upcoming Disney fantasy film. Continue reading at BBC News

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New York Comic Con 2014: Trajectory, Diamond Target Schools, Libraries

Trajectory and Diamond Comics Distributors announced an initiative at New York Comic Con to provide an expanded catalogue of digital comics and graphic novels to schools and libraries. Continue reading at Publishers Weekly

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New York Comic Con 2014: All Our Coverage

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New York Comic Con Gets a “Super” Week, New Antiharassment Policy

In a few days, the eclectic comics and pop culture mix of New York Comic Con (NYCC) will stretch well beyond the walls of the Javits Center, becoming a new 11-day event series that organizer ReedPop is billing as New York Super Week. Continue reading at Publishers Weekly

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The 10 Biggest Things That Happened at New York Comic Con

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New York Comic-Con Gets Bigger and More Techy

New York Comic-Con can be distilled to four words this year: “Bigger and more hectic,” says Lance Fensterman, global v-p of ReedPop, the convention’s organizer. Continue reading at Publishers Weekly

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San Diego Comic-Con 2015: Is Comic-Con Too Big for Small Publishers?

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On the Pros and Cons of Comic Cons

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