Fanatics wants to build the Comic Con for sports in New York

Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The three-day event will be held at the Javits Center from Aug. 16 to 18, with tickets going for between $20 and $400.The top sports leagues in North America are set to participate in the festival, including the National Football League, National Basketball Association, the National Hockey League and Major League Baseball. Fanatics is also bringing in a slate of celebrity talent, such as Peyton and Eli Manning, Tom Brady, Kevin Durant, Derek Jeter, Sabrina Ionescu and Hulk Hogan.Fanatics’ push into events comes as the company expands beyond its roots in sports merchandise. In recent years, it has barged its way into the trading card and sports betting sectors through licensing deals and acquisitions.Last year, Fanatics Chief Executive Michael Rubin hired New York Comic Con director and ReedPop executive Lance Fensterman to lead his new events business after raising $700 million from investors including Clearlake Capital Group to enter new categories.“We have a lot of bedrock to build off of,” Fensterman said in an interview. “When I launched New York Comic Con, we didn’t have anything. We had to go beg, borrow and steal.”Fanatics Events, a partnership with Endeavor Group Holdings’s IMG,... Continue reading at 'Crains New York'

[ Crains New York | 2024-04-16 16:33:03 UTC ]
News tagged with: #javits center #derek jeter #licensing deals #major event #comic book #comic con

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How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

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[ Fast Company | 2016-10-21 00:00:00 UTC ]
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Manga at Comic-Con 2016: Pokemon, Titans, Sci-Fi Take Charge

Manga and anime aren't the main focus of Comic-Con, but the show featured an abundance of Japanese pop culture for manga and anime fans including a visit by the Pokemon manga creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-07-28 00:00:00 UTC ]
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Photo Mania: San Diego Comic-Con 2016

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[ Publishers Weekly | 2016-07-27 00:00:00 UTC ]
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Security Technology Drives Calmer But Still Robust Comic-Con 2016

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[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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CW's Comic-Con block reveals who's in the pod on 'Supergirl' and teases a new 'Legion of Doom'

The CW, which has the most impressive TV block of comic book fodder, unleashed back-to-back-to-back-to-back panels late Saturday at Comic-Con for "Supergirl," "Legends of Tomorrow," "The Flash" and "Arrow.” Each bright beacon of genre fare brought with it a bit of information, a couple of clips... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-07-25 00:00:00 UTC ]
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San Diego Comic-Con 2016: Graphic Novels, Movies and Margaret Atwood

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[ Publishers Weekly | 2016-07-22 00:00:00 UTC ]
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San Diego Comic-Con Evolves

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[ Publishers Weekly | 2016-06-24 00:00:00 UTC ]
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How Ozy leans on The New York Times and Wired to build its newsletter subscriptions

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[ Digiday | 2016-02-17 00:00:00 UTC ]
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New York Review to Launch Comics Imprint in 2016

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[ Publishers Weekly | 2015-10-22 00:00:00 UTC ]
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[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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[ Publishers Weekly | 2015-07-14 00:00:00 UTC ]
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Comic-Con: Gal Gadot says her Wonder Woman is 'the Wonder Woman of today'

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