Fanatics plans to premiere the centerpiece of its new events division with a flagship sports festival in August.The company is looking to replicate the success of New York Comic Con, the annual fan convention centered around comic book culture, in the sports sector with Fanatics Fest NYC. The three-day event will be held at the Javits Center from Aug. 16 to 18, with tickets going for between $20 and $400.The top sports leagues in North America are set to participate in the festival, including the National Football League, National Basketball Association, the National Hockey League and Major League Baseball. Fanatics is also bringing in a slate of celebrity talent, such as Peyton and Eli Manning, Tom Brady, Kevin Durant, Derek Jeter, Sabrina Ionescu and Hulk Hogan.Fanatics’ push into events comes as the company expands beyond its roots in sports merchandise. In recent years, it has barged its way into the trading card and sports betting sectors through licensing deals and acquisitions.Last year, Fanatics Chief Executive Michael Rubin hired New York Comic Con director and ReedPop executive Lance Fensterman to lead his new events business after raising $700 million from investors including Clearlake Capital Group to enter new categories.“We have a lot of bedrock to build off of,” Fensterman said in an interview. “When I launched New York Comic Con, we didn’t have anything. We had to go beg, borrow and steal.”Fanatics Events, a partnership with Endeavor Group Holdings’s IMG,... Continue reading at 'Crains New York'
[ Crains New York | 2024-04-16 16:33:03 UTC ]
Hannah Sheppard, creative director at IPR License, reminds self-publishers that getting the basics right are key when pursuing international rights deals. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-08 00:00:00 UTC ]
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What’s the first information you consume in the morning? It would have to be my alarm clock. That’s purely because my son has a tendency to sit on my chest—he’s not yet 3—and look me square in the eye and say, “Milk.” He’s a bit like the child from The Shining. And that’s around 5:30 in the... Continue reading at AdWeek
[ AdWeek | 2013-02-11 00:00:00 UTC ]
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A couple of years ago, I embarked on a quixotic quest: I gave up the Internet. Surfing, emailing, YouTube-watching—it had taken over my life, eating into time I wanted to be spending with my family, my students, and my work. I documented my four-month Internet fast in a series of articles for... Continue reading at Slate
[ Slate | 2012-11-28 00:00:00 UTC ]
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Comic book contains material deemed insensitive in light of Colorado shootings'The latest issue of a Batman comic series due to hit stores this week will be postponed in light of the shooting rampage at a Batman movie in Aurora, Colo., DC Entertainment said on Tuesday. Continue reading at Baltimore Sun
[ Baltimore Sun | 2012-07-25 00:00:00 UTC ]
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US pop star Katy Perry will become the latest celebrity to be depicted in the biography comic book Fame series, publisher Bluewater Productions says. Continue reading at Stuff
[ Stuff | 2012-06-07 00:00:00 UTC ]
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The approximately 30 publishers exhibiting at the 2012 New York International Toy Fair, held at the Javits Center, February 11–15, saw full aisles and strong orders for the first time in several years. The Toy Industry Association’s preliminary figures estimated attendance was up 4%, to 34,000.... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
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