Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’

New information in an updated court filing against Facebook has prompted publishers to reconsider the extent of the miscalculation they made when reallocating resources to video teams in an effort to capitalize on the potential of social video. The unredacted court filings, part of an ongoing class-action lawsuit a group of advertisers brought against Facebook... Continue reading at 'AdWeek'

[ AdWeek | 2018-10-19 00:00:00 UTC ]
News tagged with: #social video

Other Publishing stories related to: 'Facebook Video Ad Metric Lawsuit Prompts Publishers to Revisit the ‘Pivot to Video’'


'The Wizarding World of Harry Potter': Here's what to expect from the new theme park section (+video)

The new section of the Wizarding World of Harry Potter theme park at Universal Studios is expected to represent the Diagon Alley shopping area frequented by the wizarding world in the books. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2014-01-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wizarding world #harry potter #universal studios


Elite Daily: Inside One Publisher’s Viral Boom

The site's recent traffic surge has many in the digital media world wondering how it's become one of the fastest growing sites on the Internet. The post Elite Daily: Inside One Publisher’s Viral Boom appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-01-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #elite daily


Urdu Publishing is Up, But Copyright Problems Persist

2013 was a good year for Urdu publishing, with several notable titles hitting bookstores, but unlicensed reprinting of copyright protected works persists. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #good year


If Facebook is like a disease, I don't mind getting infected

Facebook has been in the news over the past few days after a report suggested that the social network is spreading in a similar way to a virus. Like all epidemics, the report suggests, the rate of infection will ultimately drop off, leading to the suggestion that by 2017 the social network will... Continue reading at Betanews

[ Betanews | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #report suggested #paper published


Dutton Marks 150 Years of Publishing

About two years ago, a friend of Brian Tart, publisher of Dutton, gave him a copy of Seventy-Five Years, or the Joys and Sorrows of Publishing and Selling Books at Duttons from 1852–1927. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brian tart #selling books


People Prefer Big, Interruptive Web Ads

So much for blending in.  While the online ad industry falls deeper in love with native ads that fade into the background of Web pages, consumers prefer ads that get in their face by taking over their computer screens. At least, that’s according to a new study on high-impact ads conducted by... Continue reading at AdWeek

[ AdWeek | 2014-01-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web publishers #ad types #web content


Canongate to publish Slingerland

Canongate has acquired Edward Slingerland’s book Trying Not To Try: The Anicent Art of... Continue reading at The Bookseller

[ The Bookseller | 2014-01-23 00:00:00 UTC ]
More news stories like this |


Myrmidon buys self-published historical novel

Myrmidon has acquired the rights to Queen of Bedlam, a self-published debut novel by Laura... Continue reading at The Bookseller

[ The Bookseller | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published debut


Amazon Publishing Aims at Christian Market with New Imprint

Amazon Publishing adds Waterfall Press to its growing family of publishing imprints. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian market #growing family #publishing imprints


Tennessee Public Library to Publish Books with IngramSpark

A public library in Franklin, Tennessee has launched its own publishing imprint, Academy Park Press, using the IngramSpark platform for distribution and print-on-demand. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ingramspark platform #publish books #public library #publishing imprint


How HarperCollins's Chief Digital Officer Uses Big Data To Make Publishing More Profitable

As more readers favor Kindles and iPads over pulp-based books, Chantal Restivo-Alessi of HarperCollins is mining digital data to determine how publishers can maximize profits.Having worked at EMI records for over a decade, Chantal Restivo-Alessi knows what it's like to have the digitization of... Continue reading at Fast Company

[ Fast Company | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big data #make publishing #chantal restivo-alessi


Does digital publishing mean the death of the author? | Richard Lea

We used to know what it took to be a writer – you had to publish a book. But electronic publishing is piling pressure on myths of the author's lifeWhat's the difference between making money out of books and writing books that people want to buy? Turns out it's about 40% – if, that is, you... Continue reading at The Guardian

[ The Guardian | 2014-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital revolution


BiblioBoard Adds New Publishers

BiblioBoard, an app and e-publishing platform focused on libraries that gives them the ability to loan a wide variety of ebook content to patrons, has added more than 370 publishers to its content pool. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wide variety #content pool


Stieg Larsson publisher Quercus driven to seek buyer

Independent which brought the Millennium trilogy to millions of English-language readers puts company up for saleThe publisher behind The Girl With the Dragon Tattoo, independent press Quercus, has put itself up for sale in what it has described as a "challenging" and "increasingly competitive"... Continue reading at The Guardian

[ The Guardian | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #financial restructuring #perfect storm #high street


Google Launches AdSense Direct with Small Publishers in Mind

On Tuesday, Jan. 21 Google introduced AdSense Direct, an ad solution for publishers looking to initiate their own direct ad sales. Publishers will need to establish their own deals with advertisers, but once they do the transaction is as simple as sharing a link. Continue reading at Folio Magazine

[ Folio Magazine | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small publishers


Facebook to Brands: Post More Images

Brands have spent the past couple of years complaining the content they publish is rarely actually seen by users that like their pages. That's party because Facebook wants those brands to pay for ads, but also because it doesn't want them alienating users with annoying updates asking people to... Continue reading at Digiday

[ Digiday | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #images appeared #past couple


BuzzFeed's Peretti: Mobile is a Better Ad Vehicle

The Web publishing world has been slightly panicked over the growth of mobile consumption—mostly because for individual sites, the just money isn't there. Mobile banners are seen as a lousy brand vehicle, which is why so many are rushing to native ads. BuzzFeed founder and CEO Jonah Peretti... Continue reading at AdWeek

[ AdWeek | 2014-01-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sold programmatically


Literal: America’s Newest Bilingual and Spanish Book Publisher

Literal magazine, the well-regarded English and Spanish literature magazine literature, has expanded into bilingual and Spanish-language books by Latin American writers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #spanish-language books


Issues on the Ether: Is Self-Publishing a Flying Leap?

Porter Anderson sets up Wednesday's #EtherIssue live Twitter discussion with a look at perceptions of self-publishing: Hard? Easy? What does it take to do well? Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-21 00:00:00 UTC ]
More news stories like this |


On Becoming a (Self) Publisher

Nick Ruffilo transitioned from technologist to a self-published author, and shares tips and lessons learned from experiments with various platforms. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2014-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published author #lessons learned