Facebook to Buy LiveRail, the Third-Biggest Video Ad Seller

Facebook's video ad business just got a lot bigger.Months after rolling out the first video-specific ad product on the social network, Facebook has agreed to acquire LiveRail, one of the biggest video ad sellers. A Facebook spokesman declined to comment on the deal's price.LiveRail automates the sale of video ads for publishers including Major League Baseball, ABC and Dailymotion. Rather than negotiate deals over the phone or in person, these publishers can upload their video inventory to LiveRail's system, which solicits buyers via real-time auctions. Publishers can also use LiveRail's ad technology to process upfront deals without all the paperwork that can delay a campaign from airing in a timely fashion. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-07-02 00:00:00 UTC ]
News tagged with: #video ads #ad technology

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On Buying Books in Airports

Going to bookstores and libraries as a bookworm offer important experiences, but what buying books in an airport can offer may surprise you. Continue reading at Book Riot

[ Book Riot | 2021-11-23 11:36:00 UTC ]
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Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
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John Lewis sued by self-published children’s author over Christmas ad

Fay Evans alleges a ‘striking similarity’ between the 2019 Excitable Edgar TV campaign and her 2017 book Fred the Fire-Sneezing DragonThe author of a self-published children’s book about a dragon that causes havoc with its fiery sneezes is suing John Lewis over its 2019 Christmas ad about a... Continue reading at The Guardian

[ The Guardian | 2021-11-16 14:46:45 UTC ]
More news stories like this | All news stories tagged with: #children’s book #john lewis #striking similarity #self-published children #fire-sneezing dragon #trouble-making dragon #picture book #christmas ad


Sweden's Storytel Buys Audiobooks.com

Storytel, the international audiobook streaming company, is buying Audiobooks.com from KKR, owner of RBMedia, for an undisclosed amount. This marks the fast-growing company's entry into the English-language audiobook market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-11-14 05:00:00 UTC ]
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Amazon adds clip sharing to the Prime Video app on iOS

The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget

[ Engadget | 2021-11-11 20:31:33 UTC ]
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Goosebumps titles for today’s biggest books.

It’s Halloween weekend—time for two powerful concepts: outfits and mischief. The outgoing among us might go out and play some tricks; the more introverted might stay inside and read the unofficial book series of Halloween, Goosebumps. But if you don’t have The Werewolf of Fever Swamp or Night of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-10-29 18:45:28 UTC ]
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'Dad Bod,' 'FTW' And 'Amirite' Among 455 New Words Added To Dictionary

Merriam-Webster announced the newly added words on its website, saying “Just as the language never stops evolving, the dictionary never stops expanding.” Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-29 15:43:47 UTC ]
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Where to Buy Manga

Are you a new reader and confused about where to buy manga? Here's a primer on how to buy manga in the U.S. and your options for doing so! Continue reading at Book Riot

[ Book Riot | 2021-10-26 10:34:00 UTC ]
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Watkins Media owner Ifield buys John Hunt Publishing

Entrepreneur Etan Ilfeld, owner of the Watkins Media Group, has bought John Hunt Publishing (JHP) for an undisclosed sum.  Continue reading at The Bookseller

[ The Bookseller | 2021-10-24 22:51:13 UTC ]
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The First New York Times Book Review Best-Seller List

The best-seller lists as we know them today have their roots in the Aug. 9, 1942, issue — but the Book Review has been tracking sales for much longer than that. Continue reading at The New York Times

[ The New York Times | 2021-10-21 14:55:10 UTC ]
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France hails victory as Facebook agrees to pay newspapers for content

Social media firm announces deal after long-running battle with national and regional newspapers France has hailed a victory in its long-running quest for fairer action from tech companies after Facebook reached an agreement with a group of national and regional newspapers to pay for content... Continue reading at The Guardian

[ The Guardian | 2021-10-21 14:21:02 UTC ]
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IPG Buys U.K Distribution Company United Independent Distributors

Independent Publishers Group has acquired U.K.-based United Independent Distributors. IPG CEO Joe Matthews called the deal a “game-changing acquisition,” and one that will make IPG one of the world’s largest book distributors for indie publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-20 04:00:00 UTC ]
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Bestselling Author Calls Out 'Senator For Sale' Joe Manchin In Damning Video

Don Winslow ripped the conservative West Virginia Democrat for conflicts of interest amid a Senate stalemate over Joe Biden's social policy agenda. Continue reading at The Huffington Post

[ The Huffington Post | 2021-10-19 08:03:21 UTC ]
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The Morning After: Facebook's October 4th outage, explained

We’ll get into why Facebook saw its entire business fall off a cliff on Monday, but first: e-readers.It’s a device category we don’t see much development in — probably because it’s very much a device for reading text and not much else. Amazon’s Kindle, thanks to its powerful online e-book store,... Continue reading at Engadget

[ Engadget | 2021-10-06 11:15:08 UTC ]
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Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
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Bloomsbury acquires Artfilms video streaming service

Bloomsbury has completed the acquisition of certain assets of Artfilms, the video streaming service of Contemporary Arts Media, as it expands its digital resources portfolio. Continue reading at The Bookseller

[ The Bookseller | 2021-09-22 17:59:05 UTC ]
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Nielsen Sets 2022 Pivot to Impressions-Based Local TV Buying

Nielsen is shifting local TV from ratings-based buying and selling to impressions-based buying. In January, the company will move to impressions-based buying and selling in local markets across the country, it said today. Top line At the same time Nielsen will shift to impressions-based... Continue reading at AdWeek

[ AdWeek | 2021-09-21 14:38:25 UTC ]
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High court rules Australian media companies can be liable for defamatory comments posted on Facebook pages

Decision rejecting appeal in Voller defamation case means companies will be likely to ban comments on more social media postsGet our free news app; get our morning email briefingSome of Australia’s biggest media companies have lost a bid in the high court to escape liability for defamatory... Continue reading at The Guardian

[ The Guardian | 2021-09-08 03:33:03 UTC ]
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Quercus buys Arcadia Books as Bielenberg named publisher

Quercus has acquired the independent publishing house Arcadia Books for an undisclosed sum, to be based within the MacLehose Press imprint.  Continue reading at The Bookseller

[ The Bookseller | 2021-09-06 17:28:46 UTC ]
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The best ultraportable laptops you can buy

A decade ago, you’d be hard-pressed to find a laptop weighing less than three pounds with a profile slimmer than a paperback book. Now every manufacturer has at least one, making even some of the most jaded tech reviewers exclaim “how did they do this?”But, even with the ubiquity of... Continue reading at Engadget

[ Engadget | 2021-09-02 14:10:21 UTC ]
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