Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is working with a select group of media companies to test connecting their ad technology directly into Watch so the partners can serve ads programmatically for their shows. For example, a TV network that shares late-night TV clips to Watch would control the ad inventory, instead of having Facebook deliver all the ads, as it does now. TV networks and digital publishers often use third-party ad technology like Comcast's Freewheel and Google Ad Manager to manage and deliver their inventory; Disney recently adopted Google technology as the backbone of the delivery system for its internet ads.Facebook's efforts to integrate with those third-parties, including a rival like Google, are an indication that it wants to be more responsive to the needs of media partners. Also, Watch needs a jumpstart; even Facebook has acknowledged that the 18-month-old service has failed to catch fire as quickly as hoped. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2019-02-15 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 20/05/2011 - 08:34 Random House and Bloomsbury have begun "buddying" programmes to support their local libraries and library authorities. More than 20 Random House staff have volunteered to be part of a pilot scheme pioneered by deputy group... Continue reading at The Bookseller
[ The Bookseller | 2011-05-20 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Thu, 19/05/2011 - 09:58 Fewer French booksellers think publishers are "serious and reliable" than they did 10 years ago, a survey has revealed. Among 430 representative outlets surveyed in a poll taken for French trade weekly Livres Hebdo between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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PW has a new Facebook page at www.facebook.com/pubweekly. We hope you'll come check us out over there, "like" us, and join the publishing business conversation in the interactive space that is Facebook. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-19 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Wed, 18/05/2011 - 14:47 Amazon.com has announced the launch of its second publishing imprint this month, with Thomas & Mercer to focus on mysteries and thrillers. The imprint is named after the streets that flank Amazon's Seattle headquarters and... Continue reading at The Bookseller
[ The Bookseller | 2011-05-18 00:00:00 UTC ]
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For the second year, Yale University will offer a publishing course aimed at long-time magazine industry professionals, slated to begin on with a keynote address from Richard Stolley, senior editorial adviser at Time Inc., on Sunday, July 10. The course will run through Friday, July 15. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Tue, 17/05/2011 - 08:15 Corvus has acquired seven books from self-published author Nick Alexander, whose title The Missing Boyfriend was in the top 10 in the Kindle paid-for charts for six weeks. Senior editor Laura Palmer bought world English... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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Apple's attempts at limiting publisher requests for consumer data and the conversion of first-time downloads into regular users have been two of the larger stumbling blocks for magazine publishers building a business around apps. A new report from digital publishing vendor Yudu Media suggests... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-17 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Mon, 16/05/2011 - 09:06 The Bodley Head has acquired a title looking at the operation that searched for, and finally killed, Osama bin Laden, by al-Qaeda expert Peter Bergen. Publishing director Will Sulkin acquired UK and Commonwealth rights to... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 17/05/2011 - 09:00 Quercus has been crowned 2011's best publisher at The Bookseller Industry Awards, as Sainsbury's scooped the Bookseller of the Year award. Quercus was presented with the Bonnier Publisher of the Year Award at the black-tie... Continue reading at The Bookseller
[ The Bookseller | 2011-05-16 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Fri, 13/05/2011 - 08:30 The Who guitarist Pete Townshend and "Little Britain" star David Walliams are the latest figures to have memoirs put in front of publishers, as the trade shows no sign of losing its appetite for celebrity autobiographies. Ed... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Perhaps youve probably heard: Facebook and Google are at war, and Facebooks not afraid to play dirty. Thursdays revelation that the social networking site hired PR firm Burston-Marsteller to plant a negative story about Googles privacy settings raises a number of questions. Like, Who at... Continue reading at AdWeek
[ AdWeek | 2011-05-13 00:00:00 UTC ]
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Rodale titles Prevention, Womens Health, Bicycling, Organic Gardening and Runners World all experienced increases in ad pages for their June issues in a year-over-year comparison, according to the Publishers Information Bureau. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-13 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Fri, 13/05/2011 - 08:38 Literary agents Curtis Brown and Blake Friedman have said they are planning to follow Ed Victor's move into publishing, after he announced an ebook and print-on-demand venture earlier this week. Curtis Brown m.d. Jonathan... Continue reading at The Bookseller
[ The Bookseller | 2011-05-13 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 09:31 Publishers should not overspend in the fight against piracy, and should use their authors to present a "human face" in the battle for hearts and minds, a panel discussion at the World e-Reading Congress declared. The industry... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Thu, 12/05/2011 - 15:36 Publishers need to diversify and compete head-on with other media in order to deflect the 'one-screen' effect of tablet devices, a panel discussion at the World e-Reading Congress declared. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 12/05/2011 - 15:34 Random House UK's switch to the agency model this week could lead other publishers to follow suit, despite the Office of Fair Trading investigating ebook pricing. The publisher's switch on Tuesday meant it has around... Continue reading at The Bookseller
[ The Bookseller | 2011-05-12 00:00:00 UTC ]
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Written By: Barbara Casassus Publication Date: Wed, 11/05/2011 - 08:11 French publishers Albin Michel, Flammarion and Gallimard are suing Google for having scanned 9,797 books without prior permission for its Google Book Search programme, a publishing source told The Bookseller. Lawyers for... Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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Written By: Bookseller Staff Publication Date: Wed, 11/05/2011 - 10:46 Publishers selling direct to readers, printers folding and more agents becoming publishers are some of the implications of digital, claims former Borders chairman Luke Johnson. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-11 00:00:00 UTC ]
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High-impact ad pages saw a mixed usage among MPA-member magazines in the first quarter of 2011, according to data gathered by Mag Radar. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-10 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 16:07 Publishers should avoid locking themselves into any long term strategy, technology or partnerships in their digital publishing because they cannot accurately predict the next two years' developments, today's World eReading... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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