The media industry responded predictably to an announcement from Facebook Thursday that articles using so-called "clickbait" headline tropes will get lower billing in the social giant's all-important News Feed product, which publishers rely on for sweet, sweet referral traffic. (Sponsored posts will not be affected by Facebook's efforts to target clickbait, a spokeswoman confirmed.)There was hand-wringing, there was snarkiness and there were plenty of reports that poked fun by using some of the clickbait tactics being targeted by Facebook. Newsweek, for example, went with "You won't BELIEVE what Facebook is trying to do!"But how big of a deal is the announcement? How big of a problem is clickbait, really, in 2016? And how will the new rules change the way publishers operate? Ad Age got answers via email from some of the media companies that have made their names by becoming ubiquitous in many people's Facebook feeds. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2016-08-06 00:00:00 UTC ]
News tagged with:
#social giant
#publishers rely
#sponsored posts
#poked fun
#publishers operate
#media companies
Facebook’s new virtual assistant, M, can make restaurant reservations, buy a birthday present for your spouse, or book a weekend getaway. The post Facebook Launches M, Its Bold Answer to Siri and Cortana appeared first on WIRED. Continue reading at Wired
[ Wired | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual assistant
The sharp rise in mobile readership has forced publishers to ask themselves hard questions about their site performance. Joining the likes of GQ and The Washington Post, Vox Media has taken a hard look at its page load time, cutting it in half to an average of 11.5 seconds. Vox did this by... Continue reading at Digiday
[ Digiday | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vox media
#sharp rise
#mobile readers
#bounce back
Sandra Brown's 'Friction' debuted at #2 on Apple’s iBooks bestseller list for the week ended August 24. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ibooks bestsellers
#sandra brown
Developments with in-car apps offer future opportunities for news publishers, but visual-heavy media must find a way to compete until hands-free cars are available. After online, then mobile, and now watches and other wearables, could cars be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#news publishers
In anticipation of Sunday's debut of "Fear the Walking Dead," AMC released the first three minutes of the pilot on the show's Facebook page. Serving as a companion series to the most-watched show in cable television history, "The Walking Dead," the new series opens with an unsettling look at one... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#walking dead
#companion series
PP Exclusive: The continuation of our series looking at the increasingly competitive and innovative illustrated book publishing market in the United States. The post The State of US Illustrated Book Publishing (Part 2) appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-21 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pp exclusive
#increasingly competitive
12 top industry leaders see opportunity amid a “fog of choices.” The post The State of the Magazine Media Business, Mid-Year 2015 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-08-19 00:00:00 UTC ]
More news stories like this |
Kik, a chat app that claims 40% of U.S. teenagers as users, announced a $50-million investment Tuesday from Chinese tech company Tencent that values the start-up at $1 billion. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$1 billion
JuJu Smith-Schuster is the heir-apparent to Nelson Agholor as USC's No. 1 receiver. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#juju smith-schuster
The 2015 Teen Choice Awards, held at the USC Galen Center in Los Angeles, drew more than 25 million voters online and to social media outlets including Facebook, Twitter and Instagram. Voters chose their favorite teen icons in film, television, music, sports, fashion, comedy and on the Web. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-17 00:00:00 UTC ]
More news stories like this |
The new service, called Watchable, will reportedly bring content from Vox, BuzzFeed, and other publishers to Xfinity boxes.Comcast is currently working on a new digital video platform called "Watchable," with plans to launch later this year with some major partners. According to Business... Continue reading at Fast Company
[ Fast Company | 2015-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video platform
#business insider
#include advertising
Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday
[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook
#mobile appeared
#biggest mistake
#distribution channel
#existing content
A Facebook apology on Thursday did not prevent Nick Kyrgios from being fined by the ATP for an "insulting remark" he made a day before during a Rogers Cup match against Stan Wawrinka. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-08-14 00:00:00 UTC ]
More news stories like this |
Despite a 45% increase in revenue from its Domain real estate advertising, publisher of the Sydney Morning Herald was unable to offset print decline• News Corp sees strong growth in digital real estate services and book publishingFairfax Media has reported a 62.9% drop in full-year profit to... Continue reading at The Guardian
[ The Guardian | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#9% drop
#45% increase
Now that Facebook is getting into streaming (soon for non-celebs too) and even Google/YouTube is taking notice, the folks at Twitter-owned Periscope are publishing some stats to let us know where the bar is for live video apps. In a blog post on Me... Continue reading at Engadget
[ Engadget | 2015-08-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#twitter-owned periscope
#taking notice
With unions cropping up in digital newsrooms across the media landscape, publishers have to be wondering if they should be worried. Could their staff be next? For those who have grown their businesses on the back of a ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-13 00:00:00 UTC ]
More news stories like this |
If you're already annoyed with the autoplay video ads in your Facebook timeline, you might want to brace yourself. The social network is opening up that advertising tech to outside apps, or more specifically, to publishers who leverage Menlo Park's... Continue reading at Engadget
[ Engadget | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook offers
App that would allow publishers to highlight and push news events to Facebook users is said to be in alpha-stage testingFacebook could be preparing to take on Twitter at its own game, with a standalone news application for mobile phones.The product, which is reportedly in “alpha” stage testing... Continue reading at The Guardian
[ The Guardian | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook users
#mobile phones
#business initiative
Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative. This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#business initiative
Crowdfunding publishing platform Inkshares reveals data about where its readers come from, with Facebook and email marketing leading the way. The post Facebook, Email Most Effective for Crowdfunding Books on Inkshares appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post facebook