Facebook's Traffic to Top Publishers Fell 32 Percent Since January

While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply.   Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]

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Facebook’s Instant Articles Could Mean Less Traffic For Websites

Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties.   The launch raises questions abo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #iphone users


Here's How Google Gives Publishers a 100 Percent Viewable Ad Option

A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online.   The publisher IDG Communications ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publisher


Twitter And Facebook Are Turning Publishers Into Ghost Writers

Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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Publishers Eye Facebook as YouTube Rival

Facebook is moving into YouTube’s turf, and that could be good for video publishers.     Facebook announced earlier this week that it’s testing a new video section on its mobile app, which would ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #youtube rival #video section #mobile app


Direct Sales Is a Key Strategy for Top Indonesia Publisher

A direct sales force of 5,000 young mothers has increased sales for Indonesia's Pelangi Mizan publishing group fourfold in the last three years. The post Direct Sales Is a Key Strategy for Top Indonesia Publisher appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct sales #key strategy #increased sales


To compete with Facebook and Google, publishers step up their ad-targeting game

Traditional publishers, tired of competing with Facebook and Google for digital ad dollars, are taking steps to get more personal with their advertising. Among the big topics discussed during Advertising Week was how media companies like News Corp and Condé Nast are getting into the ad tech... Continue reading at Digiday

[ Digiday | 2015-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers step #traditional publishers #taking steps #media companies #ad targeting


September 2015: Top Reviews of Self-published Books from BlueInk Review

Our monthly selection of reviews from BlueInk Review, a service which reviews self-published books. The post September 2015: Top Reviews of Self-published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-09-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #monthly selection


Sales of Self-Published 'Rabbit' Sleep Book Top 29,000

After selling roughly 300 copies prior to last week, self-published picture book 'The Rabbit Who Wants to Fall Asleep' moved more than 29,000 print copies in the week ended August 23. It's also rumored that the book were acquired by Random House for seven figures. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fall asleep #random house


The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web traffic #appears facebook #solid theory


‘Facebook is the best app for news': Publishers are still way behind in mobile

Publishers are not doing enough to adapt to the mobile era. The biggest mistake, Breaking News gm Cory Bergman says, is not investing enough in mobile talent -- and not allowing for the inevitable mistakes in trying to figure out what works. Instead, there's a propensity for publishers to... Continue reading at Digiday

[ Digiday | 2015-08-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post facebook #mobile appeared #biggest mistake #distribution channel #existing content


Facebook Is Working on a Twitter-Like App That Lets Publishers Send Mobile Breaking News Alerts to the Masses

Facebook is working on a stand-alone mobile news application that seems to be part of its Facebook for Business initiative.   This product, which sounds similar to Twitter, seems to be different from Facebook for Work, an initiative that wa ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business initiative


Top 10 Reads from Yale Book Publishing Course All-Stars

Top ten books and websites recommended by speakers at this year's Yale Book Publishing Course to improve the way you work. The post Top 10 Reads from Yale Book Publishing Course All-Stars appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-10 00:00:00 UTC ]
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August 2015: Top Reviews of Self-Published Books from BlueInk Review

Our August 2015 selection from BlueInk Review, a service which reviews self-published books, ranges from fantasy to middle grade, memoir to self-help The post August 2015: Top Reviews of Self-Published Books from BlueInk Review appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #top reviews #self-published books #blueink review #middle grade


How Al Jazeera’s AJ+ Became One of the Biggest Video Publishers on Facebook

Al Jazeera isn’t exactly the media brand that comes to mind as a top choice for today’s news junkies. And yet, a year after its launch, Al Jazeera’s AJ+ offshoot has emerged as a huge success story, thanks largely to Fac ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #al jazeera #media brand #news junkies


How Unilad became a viral Facebook publisher for British bros through video

With a mix both funny and serious videos and a Facebook-first approach, Unilad has amassed 6.7 million fans on the social network. Its strategy is reminiscent of competitors like Lad Bible, with its own bro-focus and reliance on fans to create and promote video -- but Unilad has also been... Continue reading at Digiday

[ Digiday | 2015-07-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video appeared #lad bible #branded content #warner bros


Facebook Publishes Its Managing Bias Course For All

The social network is positioning itself as a leader in diversity efforts, even though it still has a lot to learn. The post Facebook Publishes Its Managing Bias Course For All appeared first on WIRED. Continue reading at Wired

[ Wired | 2015-07-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook publishes


IndieReader’s Top 10 Five-star Reviews of Self-Published Books

A selection of the top ten books that have received five star reviews on IndieReader, a service which reviews self-published books. The post IndieReader’s Top 10 Five-star Reviews of Self-Published Books appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published books


Facebook Introduces New Tools for Video Publishers

We’re building tools to help video publishers grow their businesses on Facebook, and we’re excited to announce two new updates that give publishers more control over how their videos are organized and shared. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduces #video publishers


Food publishers are early winners of Facebook video

Publishers trying to make heads or tails of Facebook video can learn a thing or two from food sites. Two of the most popular Facebook video publishers cover food: BuzzFeed food got 390 million Facebook video views in June, while video network Tastemade's output was watched 165 million views... Continue reading at Digiday

[ Digiday | 2015-07-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook video


Facebook Instant Articles Just Don’t Add Up for Publishers

Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pay ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #key numbers #film industry