Facebook's new mobile ad format keeps users coming back to familiar apps

Ads for mobile apps are frequently ineffective after the first viewing -- once users install a given app, they rarely have incentives to try the software again. Facebook may have found a way to sustain customers' interest through its new deep linking ad format, however. The approach takes curious visitors to a specific point in an already installed Android or iOS app. A hotel ad can invite you to book a room, for example, while a game ad may take you to a new level pack. We can't promise that the sales pitches will be any more persuasive than before, but they may remind you of installed apps that were previously collecting virtual dust. Filed under: Cellphones, Internet, Mobile, Facebook Comments Source: Facebook Developer Blog Continue reading at 'Engadget'

[ Engadget | 2013-10-02 00:00:00 UTC ]

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Editorial: Swagger takes a back seat to competence and hard work at City Hall

At last, competency trumped loyalty.Mayor Eric Adams this week elevated Maria Torres-Springer — a deeply experienced public servant with allies in the business, real estate and nonprofit communities — to the number-two job at City Hall. The move elicited a collective sigh of relief that some... Continue reading at Crains New York

[ Crains New York | 2024-10-11 10:03:49 UTC ]
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Alfonso Cuarón Subverted Sci-Fi and Fantasy. Now He’s Coming for TV

Gravity, Children of Men, the best Harry Potter movie—and now a seven-part miniseries? With Disclaimer, director Alfonso Cuarón has set out to conquer TV in the name of cinema. Continue reading at Wired

[ Wired | 2024-10-09 10:00:00 UTC ]
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Tanzania suspends news websites over ad referencing killings of dissidents

Regulator says advert by publisher of the Citizen newspaper ‘likely to harm national unity’ Tanzania has suspended the online operations of a top newspaper publisher after one of its publications ran an animated advert depicting the country’s president, Samia Suluhu Hassan, and referencing a... Continue reading at The Guardian

[ The Guardian | 2024-10-03 15:13:30 UTC ]
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Sinclair Partners to Launch Immersive News App for Apple Vision Pro

Sinclair's NewsON and Mindgrub have announced a collaboration to launch an Apple Vision Pro app for NewsON. This is Sinclair's first foray into spatial computing specifically for local news delivery, blending digital content with physical surroundings. Using Apple's... Continue reading at AdWeek

[ AdWeek | 2024-10-03 13:10:09 UTC ]
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PNBA Builds Back to Pre-Pandemic Attendance

The Pacific Northwest Booksellers Association wrapped up its annual trade show on October 1 in Portland, Ore.. The show, executive director Brian Juenemann said, saw its best attendance since 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-10-03 04:00:00 UTC ]
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Murdoch-backed REA abandons attempt to take over Rightmove

Decision comes after UK real estate portal turned down fourth offer from Australian property companyBusiness live – latest updatesThe Rupert Murdoch-backed real estate company REA Group has abandoned its attempt to take over the website Rightmove after its fourth offer was rebuffed on Monday.The... Continue reading at The Guardian

[ The Guardian | 2024-09-30 12:05:59 UTC ]
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AI could be an existential threat to publishers – that’s why Mumsnet is fighting back | Justine Roberts

There is nothing wrong with mining content for data, but it has to be properly regulated and creators must be compensatedJustine Roberts is the CEO of MumsnetAfter nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw... Continue reading at The Guardian

[ The Guardian | 2024-09-28 07:00:09 UTC ]
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Frankfurt Book Fair 2024: Where the World Comes Together

The 2024 Frankfurt Book Fair will feature one of the most expansive and diverse programs yet. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-27 04:00:00 UTC ]
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Exclusive Cover Reveal of “When the Harvest Comes” by Denne Michele Norris

Electric Literature is pleased to reveal the cover of When the Harvest Comes by editor-in-chief Denne Michele Norris, which will be published by Random House on April 15, 2025. You can pre-order your copy here. In this heart-wrenching debut novel, a young Black gay man reckoning with the death... Continue reading at Electric Literature

[ Electric Literature | 2024-09-18 11:04:00 UTC ]
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My Favorite YA Novel of 2024 Comes Out on Tuesday!

What happens when you wish upon a pawn shop ring and everything you thought you wanted ends up being a nightmare? Continue reading at Book Riot

[ Book Riot | 2024-09-13 16:00:00 UTC ]
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Language, Love and Visibility: Looking Back on an Immigrant Childhood

In the years since this memoir was first published, readers have asked me a number of questions: What does your family think of the book? How did you start writing a memoir in essays? Is the book available in Spanish? The question that took me by surprise, though, came in 2020 on the eve of […] Continue reading at Literrary Hub

[ Literrary Hub | 2024-09-13 08:55:35 UTC ]
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With a new memoir 20 years after breakout hit 'Leave (Get Out),' JoJo is back in control

With a memoir, a Broadway turn in 'Moulin Rouge!,' a planned tour and new music, Joanna 'JoJo' Levesque is back in control of her career. Continue reading at Los Angeles Times

[ Los Angeles Times | 2024-09-12 10:00:34 UTC ]
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Google’s ad tech practices have landed them in court. Here’s why

The trial over the alleged ad tech monopoly begins Monday in Virginia. One month after a judge declared Google’s search engine an illegal monopoly, the tech giant faces another antitrust lawsuit that threatens to break up the company, this time over its advertising technology.The Justice... Continue reading at Fast Company

[ Fast Company | 2024-09-09 13:38:21 UTC ]
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Amazon's Kindle is back on sale at its Prime Day price

While you can do pretty much anything on your phone or tablet, sometimes having a dedicated device is the way to go. Opting for an ereader can help reduce eye strain compared with looking at a smartphone screen for hours on end. The battery will last longer too, and you won't have notifications... Continue reading at Engadget

[ Engadget | 2024-09-03 14:56:49 UTC ]
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Food Network star gets back into the scene with a restaurant open three days a month

Before starting his culinary career, acclaimed chef Marc Murphy wasn't sure if he would be able to find a job that he would actually be good at."I'm very dyslexic. I had a hard time staying in school," he said. "I ended up cooking because I knew I didn't have to read or write."Murphy's life in... Continue reading at Crains New York

[ Crains New York | 2024-09-03 10:03:04 UTC ]
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Attention Parents: The Bible Has Your Back

Christian parenting, Lifeway, Devin Maddox, Zondervan, Webster Younce, MennoMedia, Crossway, Paraclete, Lillian Miao, IVP, Elissa Schauer Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-03 04:00:00 UTC ]
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Nine executives’ bonuses take a hit as profits plummet 31% in soft ad market

Drop in revenue in broadcasting and publishing partly offset by increase in income from Stan and DomainFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastNine Entertainment has recorded a steep 31% slide in annual net profit to... Continue reading at The Guardian

[ The Guardian | 2024-08-28 06:35:43 UTC ]
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15 open-source apps that make any Windows PC better — for free

One of the most exciting things about using a PC is the abundance of free software that’s available to users — so much so, that it can be hard to find the real gems. In fact, most people stop at the free versions of well-known commercial software, but there is a whole universe of... Continue reading at PC World

[ PC World | 2024-08-27 10:30:00 UTC ]
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19 New Books Coming in September

New novels by Sally Rooney and Richard Powers, a memoir by the first Black woman on the Supreme Court — and more. Continue reading at The New York Times

[ The New York Times | 2024-08-27 09:01:50 UTC ]
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Back to School 2024: New Year, New Books

With summer vacation in the books and the 2024–2025 school year beginning, teachers and librarians are raring to go with new lessons, updated spaces, and plenty of books to recommend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-08-26 04:00:00 UTC ]
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